it starts with analytics: how to drive better roi for your recruitment marketing strategy

© 2016 SmashFly Technologies, Inc.3 © 2016 SmashFly Technologies, Inc.3

Recruiting

Recruitment

Marketing

#RMROI


Recruitment Marketing is every tactic that a talent acquisition team uses to attract,

engage and nurture leads to convert them into more qualified applicants to fill jobs

now and build a pipeline for the future:

• Sourcing

• Content Marketing

• Email Lead Nurturing

• Social Recruiting

• Mobile (SMS) Recruiting

• Career Site

• SEO

• Employee Referrals

• Talent Networks

• Job Marketing

• Employer Branding

• Recruiting Events

• Recruitment Automation

• Advanced CRM

• Recruiting Analytics

#RMROI


One platform

One vendor

Real-time analytics

Agnostic source of truth

More productive

Fully transparent

#RMROI

© 2016 SmashFly Technologies, Inc.8 © 2016 SmashFly Technologies, Inc.8 © 2016 SmashFly Technologies, Inc.888

ATTRACT

Attract more qualified candidates to your employer brand and jobs

Employer Branding

Job Marketing

SEO

Social Recruiting

#RMROI


38,098

Total Clicks

14.5%

Click to Apply

Rate

5,517

(+1,345) Completed

Apps

$0.38

Average

CPC

$2.63

Average

CPA

#RMROI


492

42133

3016

131

369275

110 57

503

9

380

$2.65

$1.06

$5.00

$2.28

$3.72

$3.11 $2.83

$4.55

$3.43

$3.01

$1.45

$2.65

$-

$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

0

500

1000

1500

2000

2500

3000

3500

Applies

CPA

Avg. CPA

• Indeed is driving the highest volume of apps, with the CPA below average ($2.28)

• Beyond is the new publisher with the CPA way below average ($1.06). We’re working on

getting the # of applies up.

• SimplyHired is driving the second highest number of apps at CPA just above average

($3.01)

• Appcast and Zip Recruiter driving the 3rd and 4th # of applies with the CPA right on

average.#RMROI


976

1370

1486

1685

$2.28

$3.07 $3.14

$2.04

$-

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

0

200

400

600

800

1000

1200

1400

1600

1800

January February March April

Applies

CPA

Avg. CPA

• Number of applies is growing MoM with April peaking at 1,685 and CPA being at all time low ($2.04)

• CPA was high in February and March due to introduction and calibration of a few new Job Boards (e.g.

JobCase & CareerCo)

• We’ve turned off the low-performing Publishers in May already and expecting even better CPA and apply

volume

#RMROI


ENGAGE

Engage candidates across every touch point in their journey

Career Sites Mobile Referrals

Increased Employee

Referrals

#RMROI


NURTURE

Nurture candidates with the right message at the right time

TalentNetwork

EmailMarketingCRM

Solved High Volume

Hiring Challenge

Results

246 Recipients

66 Interviews

6 Hires

2 Offers

#RMROI


CONVERT

Convert candidates into highly interested applicants

Recruiting Analytics

Agnostic Source of Truth

for Recruiting Analytics

#RMROI


Business Problem

• High turnover

• Too many/too few/the wrong applicants

• Recruitment Marketing success

• Takes too long to find/fill

KPI

• Cost per Quality

• Source of Quality

• Time to find

• Pipeline health

#RMROI


KPI

• Cost per Quality

• Source of Quality

• Time to find

• Pipeline health

Action

• Streamline spend

• Streamline sources

• Build pre-applicant pool

• Segment pre-applicant pool

#RMROI


• Complete: Is everything being measured?

• Real-Time: Is the data current?

• Centralized: Is work required to combine data sets?

• Accurate: Is there trust in systems for data capture?

• Integrated: Is the data integrated across the strategy?

Critical to leverage technology to achieve unified analytics and an

agnostic source of truth for your recruitment marketing strategy

#RMROI


For more recruitment marketing insights and

use cases, visit our blog.

http://blog.smashfly.com/2015/09/28/smashfly-2015-recruitment-marketing-report-card-how-does-your-organization-compare/

it starts with analytics: how to drive better roi for your recruitment marketing strategy

Recruiting & HR