IoF Small Charity conference - Fundraising with text messages

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Post on 07-May-2015

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<ul><li>1.Fundraising through textmessagesIoF conference: Fundraising in a small charitySally Chambers@salleeannsally@justgiving.com</li></ul> <p>2. What were going to cover today1. Fundraising through text messages why bother?2. What is JustTextGiving?3. How to get your free text code4. How to promote it to your supporters5. The best ways to raise money via text donations6. Some charity case studies7. How your fundraisers can use JustTextGiving 3. Fundraising through text messages Why bother?Youll reach more donors There are 50 million people in the UK who could give to your charity on their mobile phones.JustTextGiving by Vodafone is free Theres no running costs, no commission and no catches. Its free on any network + you get 100% of every donation.Youll make it easy for people to give 90% of UK adults use a mobile phone everyday. There is an even distribution across age (until 65) and social classAutomatic Gift Aid reclaim with JustTextGiving Unlike cash people that give via text message can be promoted to add Gift Aid with a follow-up message 30% add Gift Aid 4. What is JustTextGiving by Vodafone? Its the UKs first free text donation service, from JustGiving and Vodafone Its free on any network, easy to use and you get 100% of every donation 5. How to get your free text codeIf youre new to JustGiving, you have two options:1. Create a free JustTextGiving account or...2. Register on JustGiving (includes all these digital fundraising tools for 15 a month) JustTextGiving account JustGiving account Cost:Cost: None its free to register and you get 15 a month 100% of every donation 5% fee on each online donation + Gift Aid No fee on text donations you get 100% Features:Features: One free text code 10 free text codes Monthly payments by cheque or BACS Unlimited text codes for your fundraisers Online fundraising pages A branded charity profile on JustGiving Donate buttons for your website Direct debit donation facility ... And more 6. How to get your free text codeOnce youve registered, you can:SWIM 13 SWIM13 1 70070 7. How it works for donors They see your charitys unique six-digitcode on an advert, poster or banner They send a text that includes yourcharitys code and an amount(for example, SWIM13 10) to 70070 Theyll then receive a thank youmessage and a link to an online form Here they can confirm whether or nottheyre a UK tax payer That way, your charity benefits from anextra 25% through Gift Aid 8. How to promote it to your supporters Once registered you can order free posters,stickers and a banner They display your charitys code so you canpromote it easily to your supporters 9. Acorns Childrens Hospice raise 7,500 at football matchCovering their running costs forone day!Some ideas: Make a half-time announcementat your local football match If youre hosting a formaldinner, why not make your textcode a table feature? You could hand out flyers at alive gig Decorate bunting and balloonsat your local fete Put you text code on the ticketsfor your comedy night 10. Dogs Trust raises 1500 in two days on Facebook One quiet Friday + didnt have anything scheduled A simple ask that they dubbed FUNdraising Friday Started with a Facebook post explaining that if eachof their 200,000+ fans donated 2 they could makenearly half a million pounds So much positive feedback that they extended it toSaturday and early Sunday, renaming it FUNdraisingWeekend!http://blog.justgiving.com/charities/dogs-trust-raise-1500-from-text-donations/ 11. Outdoor events work wellThese days people carry lesscash, but they always have theirmobile phone!How about... Bag packing in supermarkets Sunday congregations Cake bake sales 12. How your fundraisers can use JustTextGiving If you decide that the JustGiving packageis right for your charity, then yourfundraisers can also raise money withJustTextGiving Theyll get one free with their JustGivingpage Share our tips + resources to help themalong...Heres a poster they can personaliseAnd some top tips on our support hub 13. How your fundraisers can use JustTextGivingWatch our JustTextGiving compilation on youtube forinspiration.... http://bit.ly/jtg-compliation 14. Sally Chambers@salleeannsally@justgiving.com 15. About JustGivingWe believe everyone is naturallygenerous and people give when they can.Our founders Zarine Kharas and Anne-Marie Huby pictured a world where givingwas easier, more enjoyable and inspiring. In2001 they founded JustGiving and started tomake it happen.Were proud to say weve been growingthe world of giving ever since investingour fees in world-class technology andhelping raise over 1 billion for thousands ofcharities and local causes.Were creating a future where donating isso inspiring that it becomes part of everydaylife. Where giving is a given.Wed love you to join us. </p>