iof small charity conference - a new fundraiser is coming
TRANSCRIPT
A new fundraiser is coming – are you ready?
IoF conference: Fundraising in a small charity
Sally Chambers
@salleeann
What we’re going to cover today
1. The new fundraiser Social media savvy Mobile user In Memory motivated Employee
2. Why JustGiving?
3. How to get started on JustGiving
The new fundraiser
?
? ?
?
The new fundraiser
Social media savvy
Then...
People want to give in different places
“You just put it on Facebook and then, before you know it,
boom, you’ve got lots of people on it and you’re
getting [donations].”
“The best thing for me was the link with
Facebook. That was the easiest
thing”
Now...
In 2012 Facebook drove
1.8 million donors to JustGiving
They gave £34 million (up 44% on 2011)
Future gazing: By 2015 we estimate more than 50% of donations on JustGiving will come from Facebook
Social giving: Greater context, greater reach
Enabling people to share their donations creates a viral effect
Each share encourages more people
to give and is worth an extra £5 donation to your charity
In 2012, post-donation sharing on
Facebook generated an additional £1.4m in donations to charity
Social giving: more exposure
Your charity and your fundraisers can reach more people, with minimal effort
By enabling people to share on Facebook we’re creating more exposure for your charity and your fundraisers
The network effect of fundraising
...and that doesn’t include all the other ways fundraisers share their story
562 friends view posts on Facebook
Your fundraisers are great brand ambassadors for your cause
160 unique visits to their fundraising page
14.2 sponsors
One active fundraiser
Donations from Sept 2011 to April 2012
£55,482.48 total
£25.18 average£1.80 value per share
£925,817 total£21.50 average donation£4.50 value per share
£21,912 total
£33.87 average£3.30 value per share
Some social sharing tools
Sonny’s law:
After every action, get people to share: Registered for an event? Made a donation? Signed a petition? Signed-up for a newsletter? Watched a video?
Ask them to share the news on Facebook and Twitter!
Or you can use tools like AddThis or ShareThis
They enable you to add these buttons to your website, so people can share automatically
Social giving: the power of an update
www.justgiving.com/Sheila-Turner
Share worth £12
Video share worth £19
Key tools – Your Facebook presence
This is a first – we’ve developed apps that enable people to donate without leaving Facebook.
We have an app for your charity, so you can add it your organisation’s Facebook page and receive donations..
And one for your fundraisers, so that their friends can sponsor them.
Why important? 68% of the UK population is on Facebook.
In May 2012, 32% of donations came from Facebook, a 130% year on year growth!
Charity case studies – Our top 5 Facebook timelines
1) Handicap International UK – For smart use of the ‘About’ and ‘Featured app’ sections
Charity case study – our top 5 Facebook timelines
2) Macmillan Cancer Support – For getting creative with the timeline feature
Charity case study – our top 5 Facebook timelines
3) Blue Cross – For highlighting and promoting interesting content
Charity case study – our top 5 Facebook timelines
4) Meningitis Research – For using the new cover photo feature
Charity case study – our top 5 Facebook timelines
5) War Child – For using an email application to encourage newsletter sign-ups
Action #1
Help your fundraisers raise more through social media by sending them some of JustGiving’s tips
Top ways of using social media to fundraise
Top tips for fundraising on Twitter
Raise more by making a video
The new fundraiser
Social media savvy Mobile user
Growth of mobile
Percentage of mobile & tablet visits to JustGiving
Jan-10 Jan-11 Jan-12 Jan-130%
5%
10%
15%
20%
25%
30%
35%
40%
45%
4%
10%
26%
40%More people are using the internet on their mobile phones – 36 million people in the UK own a smartphone!
When they visit JustGiving on their mobile, we are tailoring their experience, so it continues to be enjoyable, convenient and easy to give.
Mobile devices are changing the game
Jan-
11
Feb-1
1
Mar
-11
Apr-1
1
May
-11
Jun-
11
Jul-1
1
Aug-1
1
Sep-1
1
Oct-1
1
Nov-1
1
Dec-1
1
Jan-
12
Feb-1
2
Mar
-12
Apr-1
2
May
-12
Jun-
12
Jul-1
20
5
10
15
20
25
30
35
% of JustGiving.com traffic coming from mobile devices
OtheriPadAndroidiPhonetotal
120% YoY increase in mobile browsing to JustGiving YTD
Who do you want to be?
Mobile optimisation is really important
Your fundraisers and their supporters deserve the best Your charity’s page on JustGiving looks great on a mobile phone.
Mobile optimisation is really important
And we’ve created a donation process that’s super simple, so it’s now even easier for people to give on the go to your charity.
What to do when online isn’t an option
JustTextGiving by Vodafone is the UK’s first free text donation service
You receive 100% of every donation
Over 50m mobile users in the UK empowered to give instantly and spontaneously
It’s for your supporters too - they can receive text donations to their fundraising pages
Free marketing materials for your charity – posters, letter templates and a banner
Click here to find out more about
JustTextGiving
They see your charity’s unique six-digit code on an advert, poster or banner
They send a text that includes your charity’s code and an amount (for example, CHAR17 £10) to 70070
They’ll then receive a thank you message and a link to an online form
Here they can confirm whether or not they’re a UK tax payer
That way, your charity benefits from an extra 25% through Gift Aid
Key tools – text donations + how it works for donors
Charity case study – text donations
A charity that has felt the impact of text donations is Acorns Children’s Hospice.
It publicised a text code during a football match and raised £7,500!
JustTextGiving is perfect for events just like this. It also works well for:
- Cake bake sales- Bag packing at supermarkets
These days people carry less cash, but they always have their mobile phone!
Click here to read this case study
Action #2
Encourage your supporters to set up a text code on JustGiving and send them tips on how to use it:
How to set up a text code 5 text fundraising tips
The new fundraiser
Social media savvy Mobile user
In Memory motivated
In Memory growth on JustGiving
31% growth between 2010 and 2011
Donations are 40% higher than average
12% of fundraising in 2012 has been linked to In Memory
The top 3 categories are:1. Running/marathons2. Other Occasions3. Walks
57%
49%20%
31%
JustGiving In Memory Collection
Action #3
Identify which supporters are raising money in memory. How can you tailor your comms to these supporters?
Based on our research, we suggest:
Using the data available to tailor your approach
Talking to them Offering them as much support
as possible
The new London marathon fundraiser
Social media savvy Mobile user
EmployeeIn Memory motivated
£25m raised by companies on JustGiving in 2011
Fundraisers want to run with their colleagues
Branding Quick and easy to set up Reporting Teams League tables Multi-charity partnerships Long term partnerships Employee choice of charity
Help your corporate partners raise more
“JustGiving’s Company Fundraising profiles are absolutely brilliant and we recommend them to all our corporate partners. I don’t think we would have raised as much money as we have without it. When we mention JustGiving to our partners, their faces light up - they love it.”
- Macmillan
Action #4
Are your corporate partners one of the 400 companies who already have company profiles on JustGiving?
If yes – you can encourage your fundraisers to connect to their company.
If not, put them in touch with JustGiving and we can help them set up a Company Fundraising profile
Digital fundraising – Why bother?
You'll raise more money People are more generous when they give through a
website. The average online donation is £30, compared to £15 offline.
You’ll make it easy for people to give 50m mobile phone users are ready to give instantly and
spontaneously
You’ll benefit from automatic Gift Aid reclaim A whopping 85% of online donations are eligible for Gift
Aid, compared to only 43% offline.
You’ll be where the people are A third of people on JustGiving find us through social
networks.
Why JustGiving?
You can trust us with your fundraising because we’re experts in giving We have more than a decade’s experience in online giving. All of our fundraising tools are built with this expert knowledge, so you’re in safe hands.
Automatic Gift Aid reclaim We automatically reclaim Gift Aid on your behalf – no paperwork for you and an extra
25% on every eligible donation.
It's easy for your supporters to raise more We’ve developed tools for anyone to support your charity at the click of a button. And if
your supporters need any help, they can call or email us any day of the week.
You’ll have all the tools you need to fundraise all year round Our ongoing investment in world-class technology means your charity automatically
benefits from the latest fundraising – such as text giving, facebook fundraising and direct debit donations.
How it works – getting started on JustGiving
1. Register your details at www.justgiving.com/charities. We’ll then email you a few simple forms to fill-in.
2. Fill in the forms and pop them in the post to us.
3. Once we receive your completed forms, we'll have you registered on JustGiving within 24 hours
• Online support: http://just.ly/charity-support
• Email: [email protected]
• Phone: 0845 078 2065
Sally Chambers@[email protected]
About JustGiving
We believe everyone is naturally generous and people give when they can. Our founders – Zarine Kharas and Anne-Marie Huby – pictured a world where giving was easier, more enjoyable and inspiring. In 2001 they founded JustGiving and started to make it happen.
We’re proud to say we’ve been growing the world of giving ever since investing our fees in world-class technology and helping raise over £1 billion for thousands of charities and local causes.
We’re creating a future where donating is so inspiring that it becomes part of everyday life. Where giving is a given.
We’d love you to join us.