Innovations in digital fundraising - presentation for charity works
Post on 06-May-2015
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DESCRIPTIONThis is a presentation aimed at people new to fundraising, be it digital or not, about the latest innovations in digital fundraising. Be it great campaign creative or mobile friendly, it's still about telling a story, no matter the innovative technology that's being used. So here are some great stories, and ways to think about telling your own charity's story.
<ul><li>1.Innovations in Digital Fundraising Jonathan Waddingham Social & Labs Product Manager @JustGiving @jon_bedford Charity works, March 2014 </li></ul> <p>2. About JustGiving 3. About me 4. What is fundraising? http://www.flickr.com/photos/howardlake/2968799101 5. http://www.flickr.com/photos/wwward0/7369844802 Do you think of this? 6. Is it this? http://www.flickr.com/photos/howardlake/4995038929 Do you think of this? 7. http://www.flickr.com/photos/nickwebb/8669415884 Do you think of this? 8. http://www.flickr.com/photos/howardlake/12613212134/ Fudge? 9. Fundraising is about storytelling (imho) 10. (digital) Fundraising is about (digital) storytelling 11. But first... 12. How much do people give in the UK? https://www.cafonline.org/PDF/UKGiving2012Summary.pdf 13. The proportion of giving isnt increasing... 14. Ok, so why does that matter? 15. Digital revolution hasnt increased giving http://www.amazon.co.uk/The-Revolution-will-Digitised-Information/dp/0099538083 (yet) 16. The (digital) world is (already) changing 17. Technology trends in the Vatican 18. Smartphone usage in the UK 30.2% 50.9% 62.2% 2011 2012 2013 http://www.thinkwithgoogle.com/mobileplanet 19. The Growth of mobile on JustGiving Percentage of mobile & tablet visits to JustGiving 57%! Jan - 14 20. Facebook is mobile http://www.insidefacebook.com/2014/01/29/facebooks- q4-2013-556m-mobile-daus-1-2b-maus-2-5b-in-revenue 21. Mobile *only* is huge on Facebook 22. Anyway, back to storytelling 23. Wateraids Big Dig http://youtu.be/jAYhTmptQzk 24. Wateraids Big Dig http://www.thebigdig.org/ 25. Dryathlon https://twitter.com/dryathlon/statuses/297296311043121153 26. http://www.slideshare.net/tobyberesford/ibm-gamification- 040214-for-web 27. Using Vine to say thanks https://vine.co/v/b5tnVIVjt2M 28. Showing impact with a vine https://vine.co/v/hQutrmJOuUK 29. How do you show fundraising impact? https://twitter.com/FindYourFeet/status/440886907736567808 30. Images work well (on Facebook especially) https://www.facebook.com/msf.english 31. Giving to share stories Wahoo! http://www.wahoo.wateraid.org/uk/ 32. So, do you donate here often? https://www.mymateyourdate.com 33. A quick word on social & mobile 34. Mobile Facebook has overtaken desktop Facebook 35. Does social media impact fundraising? 36. People want to give where they are 37. You can donate on JG using bananas http://instagram.com/p/bysL98QElR/ 38. The impact of mobile optimisation 39. 140 character stories 40. www.pinterest.com/mark phillips/old-charity-ads 41. How that might look now? 42. http://www.pinterest.com/pin/125186064615323468/ 43. In 2014? 44. Now its your turn... 45. Responsive charity profiles on JustGiving 46. Mobile friendly impact statement 47. Desktop friendly impact statement & more 48. What would you say? 49. How well can you tell your charitys story? 50. How well can you tell your charitys story on mobile? 51. How well can you tell your charitys story on Twitter? 52. How well can you tell your charitys story on [insert new awesome platform]? 53. Thanks! Jonathan Waddingham @jon_bedford slideshare.net/jwaddingham blog.justgiving.com slideshare.net/justgiving facebook.com/justgiving @justgiving </p>
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