introduction to ux

Download Introduction to UX

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A short intro to user experience going over some basic usability principles/heuristics

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  • 1. user experience.Sabina Siddiqi5/17/2013

2. what is user experience? 3. components of user experience 4. user experienceThe overallexperience one haswhen interacting witha product, website,service, tool etc.. 5. what makes a good (great?) userexperience?empowers the userknows the userno learning curve(or reduced) 6. what makes a good (great?) userexperience?empowers the userknows the userno learning curve(or reduced) 7. reduce learning curveConsistencywhat behaves alike looks alike, what behaves different looks different 8. Consistencywhat behaves alike looks alike, what behaves different looks differentKeep user informedprovide feedback for every actionas much as is useful no more, no lessreduce learning curve 9. Response time - how users perceive delays:10s user will want to perform other tasks while waiting 10. Consistencywhat behaves alike looks alike, what behaves different looks differentKeep user informedas much as is useful no more, no lessprovide feedback for every actionPrevent Errorsas far as is possible do not provide functionality that leads to errorreduce learning curve 11. reduce learning curveKeep user informedas much as is useful no more, no lessprovide feedback for every actionKeep user informedas much as is useful no more, no lessprovide feedback for every actionPrevent Errorsas far as is possible do not provide functionality that leads to errorConsistencywhat behaves alike looks alike, what behaves different looks different 12. what makes a good (great?) userexperience?empowers the userknows the userno learning curve(or reduced) 13. empower your userthe locus of control - let the user initiate actions 14. A genie offers you two choices... 15. o eat at the finest restaurantso for freeo twice a weeko but the genie picks the day and restaurant 16. o eat at good restaurantso for freeo twice a weeko this time YOU pick the day and restaurant as longas its just good 17. what would you choose? 18. empower your userthe locus of control - let the user initiate actionsuser can easily complete their desired task 19. empower your userthe locus of control - let the user initiate actionsuser can easily complete their desired taskuser knows how far they have gotten in their task 20. empower your userThe locus of control - let the user initiate actionsuser can easily complete their desired taskuser knows how far they have gotten in their taskallow easy reversal of actions 21. Saves conditionsafter each stepallowing user to goback and fortheasily. 22. Undo buttonallowing forreversing severalsteps 23. empower your userthe locus of control - let the user initiate actionsuser can easily complete their desired taskuser knows how far they have gotten in their taskallow easy reversal of actionsthe user should not have to remember things 24. empower your userthe locus of control - let the user initiate actionsuser can easily complete their desired taskuser knows how far they have gotten in their taskallow easy reversal of actionsthe user should not have to remember things 25. what makes a good (great?) userexperience?empowers the userknows the userno learning curve(or reduced) 26. ShortcutsKnow Your User 27. Shortcuts 28. Predict user needsShortcutsKnow Your User 29. PredictUser Needs 30. PredictUser Needs 31. PredictUser Needs 32. PredictUser Needs 33. ShortcutsPredict user needsKnow Your User 34. to summarize.. 35. reduce learning curve- consistency in function and design- keep user informed (as needed)- provide feedback for every action- prevent errorsto summarize.. 36. reduce learning curve- consistency in function and design- keep user informed (as needed)- provide feedback for every action- prevent errorsempower user- the locus of control- user can easily complete their desired task- user knows how far they have gotten in their task- user knows when the task has been completed- easy reversal of actions- user does not have to remember thingsto summarize.. 37. reduce learning curve- consistency in function and design- keep user informed (as needed)- provide feedback for every action- prevent errorsempower user- the locus of control- user can easily complete their desired task- user knows how far they have gotten in their task- user knows when the task has been completed- easy reversal of actions- user does not have to remember thingsknow the user- provide shortcuts- predict user needsto summarize.. 38. Case Study:Google Groups 39. Consistency 40. Consistency 41. Keep userinformedShortcuts 42. Preserve usermemoryProvidefeedback foractionsFor touch screenshover tooltips areuseless 43. Prevent errors 44. Easy reversal 45. so thats it?thats all there is to it? 46. so thats it?thats all there is to it?well not quite.. 47. design.user research.use cases.navigation maps.personas.usability testing.market research.future interfaces.hci / human factors research.etc..information architecture. 48. but those will have to be saved for future talks 49. FUTURETOPICS 50. UX DESIGN PROCESS 51. OTHER AREAS IN UXMarketing Market research target market demographics competitive/gap analysis Product strategy Content strategyUsability User research personas/scenarios process/task analysis testing Information Architecture & Design heuristic analysis user journey map Interaction design interaction framework wireframes & prototypesDesign Concept Design Assets Style Guide Visual comps 52. USER RESEARCHUSER PERSONAProfile:Role: Project manager25-45 yrs oldHigh level knowledge of economicsLay user of technologyTraveling 50-75%High risk sportsFirst time user of our productsGoals & Needs:Use casesRequires easy access to productivity metrics to analyze results of 2-3 yr projects in developing countries.Needs to analyze metrics to:be able to continuously improve processes once a week.evaluate performance of individual members of the team once a quarter.report performance KPIs and metrics to apply for future funding once a year.Desirables:Nice to haves:mobile version of app to be used in low connectivity areas. 53. Questions?