providing value: a short introduction to proactive ux design
DESCRIPTION
Slides from the talk I gave at MobX Conference 2014 in Berlin on 13th September 2014, covering what is proactive UX design, how can you make it happen in your organization and what are the common pitfalls and problems.TRANSCRIPT
@dotmariusz — MobX Conference 2014
Providing value
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
@dotmariusz
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Designer. Developer. Not an unicorn.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
A short* introduction to proactive experience design
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
* possibly. I’m not that good at timing talks. Actually, I’m pretty bad at it.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
“Classic” user experience design
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Present information in usable, efficient and enjoyable manner.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
That’s no longer enough.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Being usable or beautiful is easy. Being useful is hard.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Proactive experience design.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
A.k.a. adaptive design. Well, sort of.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
“The emergence of proactive experiences is tied to the changing role technology plays in our lives”
@dotmariusz — MobX Conference 2014
— Tony Costa, UX Magazine
@dotmariusz — MobX Conference 2014
“Technology is evolving from a productivity tool into an enabler for how we live our lives and interact with the world around us.”
@dotmariusz — MobX Conference 2014
— Tony Costa, UX Magazine
@dotmariusz — MobX Conference 2014
“Real-time, hands-on proactive experiences seem to be on a rapid pace to becoming everyday customer experiences. They are
becoming the expectation.”
@dotmariusz — MobX Conference 2014
— Dan Nett
@dotmariusz — MobX Conference 2014
Most of us carry at least one (so called) smart device.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Let’s make these devices really smart.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Personal assistant.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
How to help people solve their problems as they appear?
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Take it one step further.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Create delight.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Anticipate needs.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Think ahead.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Think about problems as people encounter them.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Provide timely solutions.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Learn from your surroundings (hi Avi!)
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
“Deliver information at the right place and time for each of your users. The most relevant experiences are also the most magical
and lead to increased engagement and satisfaction.”
@dotmariusz — MobX Conference 2014
— Google Glass Design Guidelines
@dotmariusz — MobX Conference 2014
Provide guidance instead of raw data.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Build a conversation.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Help people achieve higher goals.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Common pitfalls: Making wrong assumptions.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Common pitfalls: Not allowing choice.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Common pitfalls: Business needs over user needs.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Common pitfalls: Not using smart defaults.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Common pitfalls: Forgetting your edge cases.
(no connectivity etc.)
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Most important thing:
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Really, really important.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
No. Really.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Don’t be a creep.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Gather only what you absolutely need.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
And never, ever use your data for evil.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Disclaimer: classic “usable, efficient and pleasurable” is still required.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Building proactive experiences.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Get everyone on board.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Strategy / C-Level (this is usually hard)
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Customer service (they are your front line, learn from them)
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Design.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Technology.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Own the entire process.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Example: Google Now
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Example: Delta Airlines
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Example: Ginger.io
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Example: Bodymedia (now part of Jawbone)
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Example: “Smart key” in modern cars
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Example: Apple Store iOS app
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Example: Google Glass
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Example: Her
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
I, for one, welcome our new computer overlords.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Scenario: Transportation.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Use case 1: Finding your way around the station
you don’t know.
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
Use case: Train breaks down. How to get where you’re
headed?
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014@dotmariusz — MobX Conference 2014
@dotmariusz — MobX Conference 2014
“Live in the future and build what’s missing.”
@dotmariusz — MobX Conference 2014
—Paul Graham, YCombinator