ux strategy introduction

Download UX Strategy Introduction

Post on 19-Jun-2015




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A presentation introducing the importance of a UX strategy at a corporate level. UX maturity, design guideline, make mantras and more.


  • 1. Experie nce

2. UX Strategy 3. There is no such thing as UX strategy 4. Everything is for something 5. Robust, Repeatable Innovation 6. Let users surprise you 7. Tools and techniques 8. collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering that is superior in some meaningful, hard-to-replicate way; that is unique, distinct & distinguishable from that available from a competitor 9. Disruption for fun and profit 10. How to get there 11. Ricky Morris @uxdotvu r.morris@me.com