ux strategy introduction

19
Experie nce

Upload: richard-morris

Post on 19-Jun-2015

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DESCRIPTION

A presentation introducing the importance of a UX strategy at a corporate level. UX maturity, design guideline, make mantras and more.

TRANSCRIPT

Page 1: UX Strategy Introduction

Experience

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UX Strategy

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There is no such thing as UX strategy

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Everything is for something

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Robust, Repeatable Innovation

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Let users surprise you

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Tools and techniques

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collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering that is superior in some meaningful, hard-to-replicate way; that is unique, distinct & distinguishable from that available from a competitor

A

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Disruption for fun and profit

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How to get there

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• Ricky Morris• @uxdotvu• [email protected]