0

2

TABLE OF CONTENT INTRODUCTION 3 RESEARCH METHODOLOGY 4-5

Conceptual Framework Data Collection Analysis

DISCUSSION AND FINDINGS 6

Significant relationship between level of socioeconomic and using e-commerce intention among Malaysian people Significant relationship between e-commerce awareness and intention to use e-commerce Significant relationship between trusting and feeling secure through using e-commerce and intention to use e-commerce Significant relationship between tendency for face-to face transactions and intention to use e-commerce Significant relationship between language and intention to use e-commerce

CONCLUSION 7-8

3

INTRODUCTION

Malaysia has had considerable economic growth over the past few years. This country has ambitious goals in mind and with its high per capita income; it has reached a very good level in the development of information and communication technology (ICT). By the end of 2000, Malaysia ranked 30th in terms of Internet penetration into the society, which is higher than many developed nations. The Malaysian government has had an active and pioneering approach to the issue of communication and information. The government has set up and implemented a number of institutes and programs to facilitate the application of ICT in Malaysia.

For instance, the MSC or Multimedia Highway, research on ICT access and

equity, and move towards a knowledge-centered society, is an excellent example for other countries. Along with fulfilling the future goals for the year 2020, Malaysia faced a sudden wave of information communication technologies (ICT) which enabled the country to cross the barriers of time, distance and place. This sudden wave has had numerous economic, cultural, political, and social effects for Malaysia but its development strategy on land, which relies on labor and capital, is not very helpful in achieving the 2020 Vision (2020 Vision). Malaysia is trying to identify the opportunities created by ICT so that the country can use the benefits of its programs to promote the development plans faster and more effectively.

In the Seventh Development Plan for Malaysia, ICT has been proposed as a

strategic tool to support economic growth; therefore, attempts have been made to popularize ICT and its extensive use in the society. In the Eighth Plan of this country running from 2001 to 2005, e-commerce has been directly addressed, and at present, various programs are being carried out for the development of e-commerce in the country. During the Eighth Plan, one of the main strategies for the development of ICT is upgrading and improving e-commerce, plus increasing use of ICT to improve Malaysia‟s ability to compete effectively in global markets. To benefit fully from the capabilities of e-commerce in Malaysia, it is necessary to overcome some challenges.

As a result of the information revolution phenomenon and the development of

information technology, ways of doing things has had drastic changes leading to “Electronic Commerce” which is the offspring of such modern technologies. E-commerce has caused a significant evolution in commercial information exchange as well as product and service exchange. The establishment and development of e-commerce has changed competition patterns, planning methods, market demands, organizations‟ identity, and rules and regulations. However, there are certain obstacles for the development and establishment of e-commerce; one of which is the problem of cultural differences. Culture related problems are fundamental factors which are present in every country, but in some countries like ours it is more emphasized.

The study is an attempt to offer various dimensions of this problem in a

descriptive manner. For this purpose, culture is studied from two aspects; one is the ethnic culture of the people in a society, and the other is raising awareness and educating people in line with the development of applying modern technologies especially e-commerce in life. In other words, various cultures in a society can be deterrents but raising awareness and educating can function as promoting (enabling) elements.

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The analysis result shows that there is a significant relationship between Language and intention of using e-commerce.

The results of this research demonstrate that trust and feeling secure has the highest influence on the intention of using e-commerce. In addition, socioeconomic level and e-commerce awareness have a positive relation with the intention to use e-commerce. In addition, two factors which are language and tendency for face-to-face transactions have a negative relationship with intention to use e-commerce.

Based on the test conducted, all hypotheses are accepted. Regression test also proved that all the four variables have an impact on the dependent variable.

0.68

0.727

0.837

0.901

0 0.2 0.4 0.6 0.8 1

Local language makes me moreknowledgeable about the products

People prefer to use e-commerce if thewebsites use the local language

Using English in websites is a barrier to usee-commerce

Using local word has positive influence ondeveloping e-commerce

Language

0.677

0.783

0.847

0.885

0.897

0 0.2 0.4 0.6 0.8 1

Developing e-commerce in Malaysia canimprove my country image between the…

I am likely to buy through Internet in thenext six months

I will use e-commerce because it providesgood services for me

E-commerce gives me a chance to comparethe price easily

Using e-commerce because it providesgood services for me

Create and develop e-commerce