e-commerce com380 introduction to e-commerce lecture 1 e-commerce overview
TRANSCRIPT
E-commerce COM380
Introduction to E-commerce
Lecture 1
E-commerce overview
E-commerce COM380
Introduction to E-commerce
Objectives
By the end of the lecture students should: • Appreciate the contents of this part of the module.
• Understand the meaning and scope of E-commerce
• Appreciate the reasons for adopting E-commerce
• Appreciate the challenges to an organisation
E-commerce COM380
Introduction to E-commerce
• What is E-commerce?
• Why could it be important to business?
E-commerce COM380
Introduction to E-commerce
E-commerce to E-business
Broad DefinitionAll electronically mediated transactions between and
organisation and any third party.
E-commerce COM380
Introduction to E-commerce
E-commerce to E-business– Communication Perspective– Business Perspective– Service Perspective– On-line Perspective
E-commerce COM380
Introduction to E-commerce
Definitions
...the sharing of business information, maintaining business relationships and conducting business transactions by means of telecommunications networks.
Zwass (1998)
E-commerce COM380
Introduction to E-commerce
DefinitionsE-commerce is the exchange of information
across electronic networks, at any stage in the supply chain, whether within an organisation, between business and consumers, or between the public and private sector, whether paid or unpaid.
[email protected], 1999
E-commerce COM380
Introduction to E-commerce
E-commerce activities– Buy-side e-commerce– Sell-side e-commerce e-commerce– Supply chain management– Internal and External value chain
E-commerce COM380
Introduction to E-commerce
E-commerce and E-business Relationship
EC EB
a b c
EC = EB EC
EB
E-commerce COM380
Introduction to E-commerce
On-line in the U.K.
• November 2000 19.98 million 33.58%
• June 2001 33 million 55.32%
• September 2002 34.3 million 57.24%
E-commerce COM380
Introduction to E-commerce
E-commerce fundamentals
• Environment
• Marketplace
• Business models
E-commerce COM380
Introduction to E-commerce
E-business infrastructure
• Internet/Intranet/Extranet
• Standards
• Managing e-business infrastructure
E-commerce COM380
Introduction to E-commerce
E-business infrastructure
• Zwass (1998) has three main levels:1. Infrastructure
2. Services
3. Products and services
E-commerce COM380
Introduction to E-commerce
E-business infrastructure
• Kampas (2000) has five main levels:1. Storage/physical
2. Processing
3. Infrastructure
4. Application/content
5. Intelligence
E-commerce COM380
Introduction to E-commerce
E-environment
• Social factors
• Legal factors
• Economic and competitive factors
• Political factors
• Technology
E-commerce COM380
Introduction to E-commerce
E-business strategy
• Situation analysis
• Strategic objectives
• Implementation
E-commerce COM380
Introduction to E-commerce
Supply chain management
• Options
• Using information systems
• Alternative perspective using info systems
E-commerce COM380
Introduction to E-commerce
E-procurement
• Drivers
• Risks and impacts
• Implementation
• Automated E-purchasing
E-commerce COM380
Introduction to E-commerce
E-marketing
• Planning and situation analysis
• Objective setting
• Strategy and tactics
• Action control
E-commerce COM380
Introduction to E-commerce
E-crm
• Acquisition
• Retention
• Service quality
• Customer extension
• Technological solutions of crm
E-commerce COM380
Introduction to E-commerce
Change management
• Perspectives on e-business change
• Planning change
• HR requirements
E-commerce COM380
Introduction to E-commerce
Change management
• Revising organisational structures
• Managing the human dimension of change
• Risk management
E-commerce COM380
Introduction to E-commerce
Analysis and design
• Analysis for e-business
• Process modelling
• Data modelling
• Design for e-business
E-commerce COM380
Introduction to E-commerce
Implementation and maintenance
• Alternatives for acquiring e-business systems
• Testing
• Changeover
• Content management and maintenance
E-commerce COM380
Introduction to E-commerce
Assessment
• One assignment
• Exam
E-commerce COM380
Introduction to E-commerce
Objectives
• Appreciate the contents of this part of the module.
• Understand the meaning and scope of E-commerce
• Appreciate the reasons for adopting E-commerce
• Appreciate the challenges to an organisation