1. Instagram Story.

2. Things you Absolutely Need to Know About

Instagram.

3. Instagram improved their app’s performance With

Flat design.

4. Instagram Latest update.

Instagram Story :

Instagram is an online mobile photo-sharing and video-sharing and social

networking service that enables its users to take pictures and videos and

share Them on a variety of social networking platforms, such as Facebook,

Twitter.

Instagram was created by Kevin Systrom and Mike Krieger, and launched

in October 2010. The service rapidly gained popularity, with over 100 million

active users as of April 2012

Things you Absolutely Need to Know About Instagram:

- Launched on October 6, 2010 Within one month, it gained 1 million

users. It took Foursquare and Twitter 2 years to reach that milestone.

- #1 in the App Store within 24 hours of launch.

- iPhone App of the Week.

- Instagram's users are divided equally with 50% iPhone owners and 50%

Android owners.

- During August 2013, the average Instagram user spent 257 minutes on

Instagram. During that same period, the average Twitter user spent 169.9

minutes on Twitter.

- The most popular filter? No filter.

- Over 90% of Instagram users are under the age of 35, with 28% of users

in the 18-29 year old age bracket.

- 68% of users are female. For overall interest users, it’s 16% women vs

10% men.

- Believe it or not, 37% of Instagram users have never uploaded a photo.

25% of users upload an average of 1-3 photos, while 5% have uploaded

more than 50 images.

Instagram improved their app’s performance With Flat

design:

Tyler Kieft Engineer at Instagram gave talk at @scale conference This talk

was part of series of talks given by Facebook on how to design for the

reality of mobile applications across the globe, where phones are slower,

screens are smaller, and networks are slower than they are in the US.

Tyler's talk was that moving to a flat design was huge in making the

application more beautiful, more usable, and it also substantially increased

performance.

When Instagram was released on Android in 2012 it was built in about 4

months by 3 people. Two engineers and one designer. The Android version

used the same design as for the iOS version.

The design used luscious gradients and lots of UI elements

From the experience of adapting to flat design they

learned:

- Flat design is an opportunity to do less, develop code faster, and ship

products faster. Which is great for developers.

- Be screen space conscious. Take a fresh look at every screen and

figure out how to better adapt to all the screen sizes out there.

- Load fewer assets. Which means the UI displays faster and less memory

is used to store bitmaps. Every asset that needs to be displayed must be

read off of flash memory and decoded into a bitmap.

- Faster iteration times. If you want to change colors or new development

you don’t need a designer anymore. Just change the code and recompile.

- Before flat design it took 29 different assets to display the feed

screen. After flat design it took 8 assets to display the same page. Just the

shapes were needed to display icons and the logo. Everything else was

drawn in code as solid colors and rectangles. Just that shaved

off 120ms from the cold start time on all devices.

- Cold start time is the time it takes for an application to start and become

responsive. From tapping the icon to clicking around the app and it works.

The goal is to get the app to start up super fast so users on low end

phones have a great experience.

A few years ago on a low-end Galaxy Y the start up time for Instagram was

3 seconds. on a high-end Galaxy S5 the startup time was 750ms.

Now … on a Galaxy Y Instagram takes 1.5 seconds to start up. On a

Galaxy S5 it takes400ms.

Instagram Latest update:

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