instagram marketing guide€¦ · instagram marketing guide • blue ridge companies wants to...

7
INSTAGRAM MARKETING GUIDE Blue Ridge Companies wants to increase Instagram followers and engagement Instagram has been used for posting, but our accounts have not been curated nor optimized We want to target current residents and prospects, particularly in the millennial age group Instagram Engagement 2019* 800 million active monthly users 60% of adults online use Instagram 50% of Instagram users follow at least one business; 60% say they learned about a product/service through Instagram *Courtesy: hubspot.com/Instagram-marketing

Upload: others

Post on 15-Oct-2020

22 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: INSTAGRAM MARKETING GUIDE€¦ · INSTAGRAM MARKETING GUIDE • Blue Ridge Companies wants to increase Instagram followers and engagement • Instagram has been used for posting,

INSTAGRAM MARKETING GUIDE• Blue Ridge Companies wants to increase Instagram followers and

engagement• Instagram has been used for posting, but our accounts have not been

curated nor optimized• We want to target current residents and prospects, particularly in the

millennial age group

Instagram Engagement 2019*• 800 million active monthly users• 60% of adults online use Instagram• 50% of Instagram users follow at least one business; 60% say they

learned about a product/service through Instagram

*Courtesy: hubspot.com/Instagram-marketing

Page 2: INSTAGRAM MARKETING GUIDE€¦ · INSTAGRAM MARKETING GUIDE • Blue Ridge Companies wants to increase Instagram followers and engagement • Instagram has been used for posting,

INSTAGRAM MARKETING GUIDEGOALS:

• Create Instagram-specific content in order to• Better showcase our properties in order to increase leads & leases• Increase Followers & Engagement by the end of 2019

Objective Instagram goal Metric(s)

Grow the brand Awareness Increase Followers

Turn customers into advocates Engagement Increase comments,

likes, @mentions

Page 3: INSTAGRAM MARKETING GUIDE€¦ · INSTAGRAM MARKETING GUIDE • Blue Ridge Companies wants to increase Instagram followers and engagement • Instagram has been used for posting,

INSTAGRAM MARKETING GUIDEThe Plan:

• Create Instagram-specific content & move away from posting the same content on all social media channels• Use more property photos

• Professional photos we have in-house• Photos taken on property by the team and residents

• Behind-the-scenes photos• Images of the team working

(and having fun in the process)• Showcase/tag businesses/partners

Preserve at Mountain Island Lake Legacy at Berkeley Place

Reserve at Jacksonville Commons

Page 4: INSTAGRAM MARKETING GUIDE€¦ · INSTAGRAM MARKETING GUIDE • Blue Ridge Companies wants to increase Instagram followers and engagement • Instagram has been used for posting,

INSTAGRAM MARKETING GUIDEThe Plan:

• Create Instagram-specific content & move away from posting the same content on all social media channels (con’t.)• Short videos – not just Boomerangs

• Instagram can handle videos up to 60 seconds long• Feature amenities, highlight specific features in our apartments,

preview resident events, showcase a nearby businesses/community features

• Continue to push #MotivationMonday• Increase us of the Stories feature

Animated pop up pup

Page 5: INSTAGRAM MARKETING GUIDE€¦ · INSTAGRAM MARKETING GUIDE • Blue Ridge Companies wants to increase Instagram followers and engagement • Instagram has been used for posting,

INSTAGRAM MARKETING GUIDEPromoting Events (without flyers or stock photos):Images do not need to be too detailed. Date, time, etc. can all be listed in the information/text box. Pictures need to capture the audience. If they’re interested, they’ll keep reading. You can also create short videos promoting your event.

Page 6: INSTAGRAM MARKETING GUIDE€¦ · INSTAGRAM MARKETING GUIDE • Blue Ridge Companies wants to increase Instagram followers and engagement • Instagram has been used for posting,

INSTAGRAM MARKETING GUIDEBoomerang

• Free smartphone app that makes video look like it’s going forward and backwards

• Boomerang needs movement/action • Action should come from the subject of your video, not from

moving your phone (i.e. jumping, opening a box, spinning a wheel, etc.).

• Movements should have a clear beginning and end.• Big movements tend to be more eye-catching• Make sure the Boomerang video makes sense. Consider whether it

might be better as a picture or longer video.

Page 7: INSTAGRAM MARKETING GUIDE€¦ · INSTAGRAM MARKETING GUIDE • Blue Ridge Companies wants to increase Instagram followers and engagement • Instagram has been used for posting,

INSTAGRAM MARKETING GUIDEMore Resources/Ideas:

• Visit BlueRidgeOnDemandMarketing.com• Click on Resources on the menu bar

• We have more posting ideas, tips, tricks, even contest ideas.• Need more ideas? Contact marketing – we’re glad to help!