instagram marketing guide€¦ · instagram marketing guide • blue ridge companies wants to...

of 7 /7
INSTAGRAM MARKETING GUIDE Blue Ridge Companies wants to increase Instagram followers and engagement Instagram has been used for posting, but our accounts have not been curated nor optimized We want to target current residents and prospects, particularly in the millennial age group Instagram Engagement 2019* 800 million active monthly users 60% of adults online use Instagram 50% of Instagram users follow at least one business; 60% say they learned about a product/service through Instagram *Courtesy: hubspot.com/Instagram-marketing

Author: others

Post on 15-Oct-2020

3 views

Category:

Documents


0 download

Embed Size (px)

TRANSCRIPT

  • INSTAGRAM MARKETING GUIDE• Blue Ridge Companies wants to increase Instagram followers and

    engagement• Instagram has been used for posting, but our accounts have not been

    curated nor optimized• We want to target current residents and prospects, particularly in the

    millennial age group

    Instagram Engagement 2019*• 800 million active monthly users• 60% of adults online use Instagram• 50% of Instagram users follow at least one business; 60% say they

    learned about a product/service through Instagram

    *Courtesy: hubspot.com/Instagram-marketing

  • INSTAGRAM MARKETING GUIDEGOALS:

    • Create Instagram-specific content in order to• Better showcase our properties in order to increase leads & leases• Increase Followers & Engagement by the end of 2019

    Objective Instagram goal Metric(s)

    Grow the brand Awareness Increase Followers

    Turn customers into advocates Engagement

    Increase comments, likes, @mentions

  • INSTAGRAM MARKETING GUIDEThe Plan:

    • Create Instagram-specific content & move away from posting the same content on all social media channels• Use more property photos

    • Professional photos we have in-house• Photos taken on property by the team and residents

    • Behind-the-scenes photos• Images of the team working

    (and having fun in the process)• Showcase/tag businesses/partners

    Preserve at Mountain Island Lake Legacy at Berkeley Place

    Reserve at Jacksonville Commons

  • INSTAGRAM MARKETING GUIDEThe Plan:

    • Create Instagram-specific content & move away from posting the same content on all social media channels (con’t.)• Short videos – not just Boomerangs

    • Instagram can handle videos up to 60 seconds long• Feature amenities, highlight specific features in our apartments,

    preview resident events, showcase a nearby businesses/community features

    • Continue to push #MotivationMonday• Increase us of the Stories feature

    Animated pop up pup

  • INSTAGRAM MARKETING GUIDEPromoting Events (without flyers or stock photos):Images do not need to be too detailed. Date, time, etc. can all be listed in the information/text box. Pictures need to capture the audience. If they’re interested, they’ll keep reading. You can also create short videos promoting your event.

  • INSTAGRAM MARKETING GUIDEBoomerang

    • Free smartphone app that makes video look like it’s going forward and backwards

    • Boomerang needs movement/action • Action should come from the subject of your video, not from

    moving your phone (i.e. jumping, opening a box, spinning a wheel, etc.).

    • Movements should have a clear beginning and end.• Big movements tend to be more eye-catching• Make sure the Boomerang video makes sense. Consider whether it

    might be better as a picture or longer video.

  • INSTAGRAM MARKETING GUIDEMore Resources/Ideas:

    • Visit BlueRidgeOnDemandMarketing.com• Click on Resources on the menu bar

    • We have more posting ideas, tips, tricks, even contest ideas.• Need more ideas? Contact marketing – we’re glad to help!

    Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7