IN WHAT WAYS DOES YOUR MEDIA PRODUCTS

USE, DEVELOPS OR CHALLENGE

CONVENTIONS OF REAL MEDIA PRODUCTS?

MY MUSIC VIDEOMy music video is conventional due to the genre of the song. It is a pop song with a serious message behind it so the music video reflects the message in the song.

The camera shots are also conventional, using a mixture of long shots, medium shots and close ups. I’m particularly proud of the various shots I used, including a birds eye view, during the running down the stairs sequence. I tried to attempt a tracking shot for one scene but I was limited in equipment. Instead I used a panning shot.

The editing was also conventional in terms of having a sequence of fast/medium paced cuts. However, some may argue that the cloning effect used in the video may be developing the conventions of typical music videos. It’s an interesting visual effect to keep the audience intrigued but also shows how the girl cannot see her conscience (she is invisible to her). This visual may also be used in high end music videos.

The scene where the girl storms out of the classroom was purposely slowed down to show that the girl feels that world has slowed down for her as everyone seems to be against her. This may be seen as slightly challenging the conventions of music videos as usually the pace is very fast and there is hardly has any slow motion.

The mise-en-scene of the music video was taken into consideration before the filming. I made sure that the conscience’s outfit was light and the normal girl’s outfit was dark to reflect their personalities and moods. The girl character also wears a leather jacket as it is an item clothing the real artist (P!NK) would normally be seen in, so it is something familiar for the audience to recognise.The wall of the bedroom was also covered with pictures and magazine cuttings. This was to show that she is an average teenage girl but also to reflect her personality and worries. Also, the audience will identify this a typical stereotype of what teenage girls might do.

MY DIGIPACK

The digipack is quite conventional in terms of the artist being the main focus of it, being on the front cover with the pink font. However, some people have said it might be challenging conventions because of the effect on the artists images, which is called holagrish. I argue though that it is hard to be completely conventional with a digipack as there aren’t many set rules with digipacks unlike music videos. In some cases they may even be controversial so more people draw attention to it. Plus, this idea was original drawn up from an existing product (Snow Patrol Final Straw album), so I wouldn’t call my product unconventional.

Before:

After:

MUSIC POSTERThe music poster is definitely conventional. The main image is from the music video and gives people who haven’t seen the video yet of what it may be about. Some may argue that it’s not conventional though as the image is not of the artists face. However, it is on the digipack cover on the poster so I figure it’s still conventional. I used pink lines above and below he main image so it draws more attention to the image. The pink font on a black background also help to draw audiences attention as it’s an eye catching colour. Plus, I think that having a white digipack cover also helps gain attention as it kind of pops out more than the other colours on the poster.