in what ways does your media product, use, develop or challenge forms & conventions of real media...

7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?

1/23


2/23

Short Film.

During my research I studied various different films, that allhad some link to what I planned to create. Some linkedsemantically with the subject matter, for example Icompleted an in depth textual analysis of the promotionalfilm for the Paralympics -

http://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.html.Others linked to the documentary genre. And others helpedme develop my idea to create a montage of the events, asthe introduction for my short film://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.html
http://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.html


3/23

General Conventions ofdocumentary films.

Momentum building music, creating uplifting mood (if an uplifting mood fits with the

subject

Use of narration and voice-over from presenter

Use of vox-pops (interviews with the general public)

Real Footage, including mostly natural sound and lighting.

One presenter, who takes the audience on an investigative journey through the issueat hand.

Interviews with experts

Use of anchorage text to clarify the footage/image shown, could be the name of theexpert being interviewed.


4/23

Conventions for the montage.

Fast paced

Momentum building music, creating uplifting and exciting mood

Semantic links between footage shown, and lyrics of backing track

Includes some occasional diegetic sound of footage when necessary

Includes stock narration from the events

Includes establishing shots of London and the venues, as well asfootage of actual events


5/23

My product.Conventions I used.

Uplifting, momentum and excitement building, pop music toaccompany montages at beginning and end. I used this to createthe desired mood.

Narration/ Voice over from presenter I used narration during myresearch scenes.

Vox-pops I included 3 clips from public interviews

Real Footage, including mostly natural sound and lighting

One presenter, who takes the audience on an investigative

journey through the issue at hand


6/23

Fast pace for montages

Semantic links between footage shown, and lyrics of backing trackhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.html

Includes some occasional diegetic sound of footage whennecessary

Includes establishing shots of London and the venues, as well asfootage of actual events

My product.Conventions I used.
http://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.html


7/23

I chose to develop the general convention ofdocumentary films by not including a specific

interview with an expert on the topic of social media.

I personally felt that in regards to social media, its

users are its experts, so therefore the use of theconvention of including vox-pops fulfilled and

developed this convention in a modernized sense.

My product.Conventions I developed.


8/23

I also chose not to include anchorage titles to alert and clarifywho or what was being shown at the time, as I felt this wasnot necessary at any point during my short documentary film.

I feel the inclusion of the montages both at the beginning andthe end of my film challenges the general conventions of

documentaries and short films. However, I felt it successfullycaptures the excitement of the games, therefore creating thedesired mood. I also feel as a unique feature of my film, itmakes it a more memorable product.

My product.Conventions I challenged.


9/23

Film Poster.

To study and successfully identify the typical conventions offilm posters, during my research stages of the project Ichose to complete two textual analyses of real Channel 4promotional posters. I chose to specifically focus on theconventions of Channel 4 posters, as this is the channelwhich I believe would broadcast my short documentary film.

The two posters I studied were: the Paralympic promotionalposter (due to the semantic link of the London Games), andthe poster for the documentary Britains Forgotten Children(due to the link of the genre, documentary film).


10/23

Paralympic Poster.Annotated conventions.

Use of Paralympic logo.

Use of

sponsor's

logos.

Link to related blog post -

http://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.html

Use of 3D Channel

4 logo, in white.

Situated on the far

right, vertically

central.

Large, bold title.

Central feature of

the poster, in

white font.

Subheading in

smaller font, still

horizontally

central, but

placed near the

bottom of the

poster.

Large image, wide

shot of the main

competitors of the

GB Paralympic team.

Appears to fade darker, to black

near the bottom edges of the poster.

An editorial choice to create a

serious mood.

Landscape poster.
http://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.html


11/23

Britains Forgotten Children Poster.Annotated conventions.

Link to related blog post

http://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.html

Use of 3D Channel 4 logo, in

white. Situated on the far

right, vertically central.

Appears to fade darker,

to black near the

bottom edges of theposter. An editorial

choice to create a

serious mood.

Landscape poster.

Website link, for online

presence.

White boxes to feature the

heading (title of the

documentary) and

subheading (release date).

Large image as main

focus.

Use of specially photographed image, as

apposed to a still from the film being

advertised.
http://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.html


12/23

My product.Annotated conventions I used.

Use of Olympic

and Paralympic

logos.

Use of 3D Channel 4

logo, in white. Situated

on the far right,vertically central.

White boxes to feature the

heading (title of the

documentary) and

subheading (release date).

Landscape poster.http://6284advanced

portfolio.blogspot.co.

uk/2012/12/film-

poster-planning.html

Large image as main

focus.

Use of specially

photographed image,as apposed to a still

from the film being

advertised.
http://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.html


13/23

My product.Annotated conventions I developed.

Although I made the editorial

decision to adhere to the

Channel 4 poster convention

of presenting the headings in

the white boxes in the bottom

left corner, I also developed

this convention. I developed

this convention by presenting

the #thesocialgames part of

the film title in white text, inthe same font as social

netoworking site Facebok

(white, Tahoma, bold) within a

blue box. I chose to do this to

again increase the

intertextuality of social media.

Both the posters I researched

had clearly edited their photos,to create a desired effect. For

example the subtle fading to

black around the lower edges of

both posters to convey the

serious tone. However, I chose

to develop this convention by

editing my photo on Photoshop

CS3 to create a slightly less

subtle edit through the use offilters, to make it appear like it

had been edited using the social

media site Instagram which

became increasingly popular

this summer. Again

strengthening the sense of

intertextuality with social media.

http://6284advancedportfolio.blogspot.co.uk

2/12/creating-my-poster.html
http://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.html


14/23

My product.Annotated conventions I challenged.

I chose to do include a Twitter text box onthe top right corner, which includes a tagline

What are you going to Tweet? which not

only links with the documentary when the

presenter poses the question to the

audience in the conclusion, but it also

prompts the audience to tweet about the

film. It also features the films official Twitter

account name, which the audience can

follow. I believe this challenges the

conventions of real media products that Ive

researched, as I have not come across any

Channel 4 poster which includes such a

feature. However, despite it not being done

before, I feel it further increases the

interxtuality of social media, which the

audience will identify and appreciate.


15/23

Magazine Review Page

To study and successfully identify the typicalconventions of magazine film review pages I

researched two film magazines: 1) Total Film which

includes more box-office mainstream content, and 2)

Sight and Soundwhich focuss more on indie/art-house films with a niche audience.


16/23

Comparing conventions of Total Film andSight & Sound

Link to related blog post -

http://6284advancedportfolio.blogspot.co.

uk/2012/12/magazine-review-page-

analysis_23.html
http://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.html


17/23

Common Conventions.

Double page spread

Large image, predominantly on the left page.

Image taken as a still from the film

Text presented in column form

Large, bold typography of title


18/23

Total film review page.

I chose to focus on the review page from Total Film, and usethat as my main inspiration when creating my own product. Ichose to focus on these conventions, as not only does themagazine have a similar mainstream target audience to myshort film, but I also really liked the general layout and some

of the unique features of their review pages.Link to related blog posthttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.html
http://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.html


19/23

Total film review page.Annotated conventions.

Talking pointinformation bubble.

Large image, takenfrom the film.

See this ifyou liked

recommendation box.

Outer footer= page number

| magazine title | issue

date.

Inner footer= website URL address

for subscription.

3 hue palette, simplistic

colour scheme - Black,white and red..

Predicted Interest CurvegraphStar rating and

release date.

Use of initial at the

beginning of the

review.

Use of subheading, in a

smaller typography, but

same font and colour.

Large bold title. Quotation from review in

larger text, top right.

Use of page signifiers

Reviews for review pages

Concludes with writers

name in bold. Below this a

The Verdict, for summary of

review.


20/23

My product.Annotated conventions I used.

Talking pointinformation bubble.

Large image

Outer footer= page number

| magazine title | issue

date.

Inner footer= website URL address

for subscription.

Star rating and release

date (coming soon).

Use of initial at the

beginning of the

review.

Bold heading and

subheading

presented in white

box

Quotation from review in

larger text, top right.

Use of page signifiers

Reviews for review pages

Concludes with writers

name in bold. Below this a

The Final Verdict, for

summary of review.

Text presented in

columns.

Double page spread


21/23

My product.Annotated conventions I Developed.

Although I used alarge image for my

review page, I

chose to develop

this convention by

making the editorial

decision not to use

a still from my film,

but instead

choosing to use a

separate

photograph from a

specific photo-shoot

I completed for the

purpose of my

ancillary products.

I used a 3 huecolour scheme, but I

chose to develop

this convention by

changing the

colours slightly, so

as to create a

unique house style

for the new

magazine I have

created (The Small

Screen). This

chosen colour

scheme is white,

black and purple.


22/23

My product.Annotated conventions I Challenged.

Firstly, I feel I have challenged the conventions of a

magazine of this genre, as you can see by my

magazine name and tagline The Small Screen.

Your guide to the latest popular short films which

suggests a niche audience, for the magazine as a

whole. But as I have previously highlighted, I chose

to use many of the conventions of a magazine with

a mainstream audience. I chose to do this because

I believe the audience for my short film would be a

more mainstream audience. So, while the magazine

as a whole would appeal to the niche sector, I feelthis layout would also appeal to Channel 4s typical

mainstream demographic. This would therefore

cover all bases and appeal to a mass audience,

which would result in a greater chance of my short

films success.


23/23

My product.Annotated conventions I Challenged.

When doing my research of film review pages, both

in Total Film and Sight & Sound, I was extremelysurprised to notice that they dont tend to include

social media promotion for the film.

As my film has a strong topical focus on the use of

social media, and even includes a Twitter hash-tag

within the title, I thought it would be nonsensical not

to include links to social media within my own

review. I therefore made the editorial decision to

include a white box (where Total Film placed their

See this if you liked recommendation box) whichencouraged the reader to follow

the film on Twitter. It even

includes the iconic logo from the

Social networking site. I would

also like to highlight that this

Twitter account is real, and one

I created for promotional

Purposes of the short film.

in what ways does your media product, use, develop or challenge forms & conventions of real media...

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