Konica Minolta Business Solutions Europe GmbHEuropaallee 17 30855 Langenhagen GermanyTel.: +49 (0) 511 74 04-0Fax: +49 (0) 511 74 10 50www.konicaminolta.eu

IGNITEPRODUCTION PRINTINGCERTIFICATION TRACK How to successfully grow your production printing business

How you benefit from the IGNITE Certification Track

– Gain an understanding of production printing customers.

– Experience how a slight change in customer approach can make a world of difference.

– Know about our competitors and what they offer – so you can differentiate your Konica Minolta solution from theirs.

– Engage customers with a more customer- than product-oriented approach.

Target group

Production printing account managers, pre-sales consultants and sales managers

Duration

Four years; one level per yearThe web-based trainings are available in English.The classroom trainings are held in English, Swedish, Portuguese, Dutch, German, French, Spanish, Italian.

Training application

Please talk to your manager and contact the Konica Minolta Academy: IGNITE@konicaminolta.eu

IGNITE

Enable your business

Konica Minolta’s DIGITAL1234 business develop-ment program is designed to enable print providers to thrive in their business. The program provides our sales organisations an opportunity to have better business discussions with customers around various topics which are relevant in the production printing industry. In other words: it allows organisations to stop selling just products and concentrate on selling added value instead! DIGITAL1234 is an invaluable strategic approach – and a long-term customer en-gagement strategy.

Based on the Konica Minolta DIGITAL1234 concept IGNITE Silver and Gold offer different materials for downloading, such as white papers, assessment and implementation guides and a consultant training video.

The on-going digital transformation process puts companies under pressure to get their business processes fit for the future. IGNITE makes you the right consulting partner to help your customers get ready.

LEARN HOW TO PROFESSIONALLY ENGAGEPRODUCTION PRINTING CUSTOMERS

The printing industry is undergoing fundamental changes. A print provider is now expected to do more with less, and in order for them to be ready for the con-stantly evolving digital economy, it is vital they identify their customers’ pain points and take a deep look at their internal processes along the entire value chain.

IGNITE gives you all the insights you need to engage professionally with production printing customers!

This Production Printing Certifi cation Track is divided into four certifi cation levels off ered over a period of four years and is designed to create a common structure to success-fully engage customers in a production print environment.

IGNITE Gold

Web-based trainingLearn how to raise process efficiency and optimise workflows by developing new business opportunities: cross-media, photo merchandise, wide format printing, book publishing, transpromo and environmental sus-tainability, referring to the content of DIGITAL1234. The main principle is: “Support your customer in growing his business.”

IGNITE++ classroom trainingLearn to analyse competitors’ off ers (based on two examples) and to diff erentiate a Konica Minolta proposal from the competition’s. Achieve a better understanding of DIGITAL1234 and improve your ability to use the various tools when engaging customers. Improve your questioning techniques to better engage and further develop customer relationships on a business level.

IGNITE Platinum

Web-based trainingGain an insight into Konica Minolta’s non-production of-fering and understand why these concepts (e.g. marketing services, managed services, data centre or IT services) are important for the company. Benefi t from this excellent opportunity to think outside the box of production printing.

IGNITE Xtra classroom training*By the end of this course, all participants will speak the same customer-oriented language, act cohesively with their teams and know how to implement the IGNITE structure in their sales teams.

IGNITE Bronze

Web-based training– COMPASS Skill Set – Production Printing Essentials – COMPASS Skill Set – Advanced Production Printing

A prerequisite to join the IGNITE classroom training is to complete these two skill sets, which are part of COMPASS, the European Konica Minolta certifi cation system.

IGNITE classroom trainingExperience how a slight change in customer approach can make a world of diff erence. This training is designed to create a common communication structure to successfully engage production printing customers.

IGNITE Silver

Web-based trainingLearn how to develop new business opportunities in pro-duction printing: business challenge, workfl ow automation, colour control, web-to-print, in-line fi nishing and variable data printing, referring to the content of DIGITAL1234. The main principle is: “Getting your customer’s house in order”.

IGNITE+ classroom trainingReceive insights into the competition, what they have to off er and focus on how to eff ectively use DIGITAL1234 and the IGNITE content when engaging customers. The objective of the training is to increase the number of opportunities for selling solutions and equipment to both existing and potential customers.

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You will receive a certifi cate on completion of each level. Since each level and its respective content build on one another, you have to complete one level before being entitled to attend the next higher one.

IGNITE PLATINUMNon-production printing technologies and

IGNITE Xtra classroom training

IGNITE GOLD DIGITAL1234 self-study:

videos, download material and IGNITE++ classroom training

IGNITE SILVERDIGITAL1234 self-study:

videos, download material and IGNITE+ classroom training

IGNITE BRONZECOMPASS SKILL SETS and IGNITE classroom training

* The IGNITE Platinum classroom training is offered to three different target groups: production printing account managers, pre-sales consultants and sales managers