13 Guerilla Research &

Analysis Tools

@devonvsmith

for digital media

How do I (quickly!) collect data on 400 twitter handles?

You type this Google docs

finds this data via formulas

You copy & paste into Excel

bit.ly/TwitScrape

=importxml(A2,"//span[@class='fn']")

or ‘bio’ or ‘adr’

=importxml(A2,"//span[@id='update_count']")

or ‘following_count’ or ‘follower_count’

or ‘lists_count’

So what are these magical formulas?

bit.ly/TwitScrape

How do I (easily!) track competitors on Twitter or Facebook?

search termany public Facebook or Twitter account

date range

report type

bummers:•can’t go back in time•only 500 free per month•Klout & location-verified costs extra

raw data people contenttiming

How do I know my potential reach on Facebook?

facebook.com/ads/create

this is where the magic happens

How do I know when someone unfollows me?

How many clicks is their link getting?

Open Facebook Search

What are people saying about me on Facebook?

How does their website traffic compare to mine?

Help! I need 40,000 tweets in excel.

Tagxedo: when shape (and font! and color! matter)

Packrati.us+ =

How many blog subscribers do they have?

1.Indexed Pages2. Metadata3. Linking domains4. Traffic 5.Blog Analysis6. Twitter Analysis

What are the first steps I should take to improve my SEO? (oh yeah, and what’s SEO?!)

Data scraping: easier than it sounds

Where (and when) should I focus my efforts?

www.24UsableHours.com@devonvsmith

There are too many tools I didn’t have time to share!Flickr photo credits1. custer_flux2. fmgbain4. Christophe Verdier5.tableatny8. ausnahmezustand10. alg2411. urbanmkr12. cloudsoup13. afagen14. storyvillegirl16. Matthieu Aubry17. LexnGer18. Choconancy119. MBK (Marjie)21. JKonig