idea and storytelling
TRANSCRIPT
LINKEDIN SPEAKER SERIES:
NANCY DUARTEIDEA AND STORYTELLING
PRESENTED BY: SHUBHAM VERMA,
IIT GUWAHATI
I have an
IDEA
But how would I
spread them ?
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ECEO and Principal , Duarte Designs
LIFE OF AN IDEA
REINVENT !!
Spreading ideas through storytelling
Physical Reaction to Storytelling
• Clap
• Smile
• Laugh
• Eyes Dilate
• Increase Heart Rate
According to the theory of resonance in physics , every
object has a resonant frequency and when it interacts with
a wave of same resonant frequency , it shakes .
Thus,
STORIES
RESONATE
WITH US !!
Nancy studied some of the famous
speeches and decoded a pattern……
…….and this pattern resembled a sine
wave.
All the speech transitions between what Duarte called ‘What is’ and ‘What could be’
The current reality / The world we are operating in
The contrast between today and the alluring future which made people react.
The bright future / A possibility
Analysing some of the famous speechesAnalyzing some of the famous speeches
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STEVE JOBS’ iPhone LAUNCH SPEECH
• The most heightened sense of ‘What could be’
• The speech had frequent jokes and himself laughed , showed excitement
and clapped which made audience to physically connect with his speech
(Speech pattern of Steve Jobs)
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Martin Luther King’s “I Have a Dream” Speech
• Used the symbolic way of speaking
• Symbols such as he chose the Lincoln Memorial to give the speech and used the
Declaration of Constitution and Independence in his speech and used a song with
changed lyrics which they use to sing during Anti-slavery movement.
• Use of phrase in a speech becomes a beloved part to the speakers and hence his “I
have a Dream” part made the speech memorable.
(Speech pattern of Martin Luther King)
(King’s speech pattern)
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Jawahar Lal Nehru’s Independence Day Speech
• The pattern observed was of most perfect shapes in all the speeches
analysed.
• Speech transitioned between India’s suffering in the past and the
upcoming bright future.
• At last , made a poetic vow to be determined to the country.
(Nehru’s speech pattern)
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Richard Feynmann’s speech on Nanotechnology
• He was a great explainer and his talks had a ‘star moment’ ,something
which students would remember for a long time even after his class.
• Duarte analysed that more technical the talk tighter is the frequency.
(Feymann’s speech pattern)
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Margaret Thatcher’s Iron Lady Speech
• In her speech , she used contrast at phrase level , which is beloved by
the listeners.
• Her speech felt as if she was punching with her words
(Margaret Thatcher’s Iron Lady Speech)
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Jesus Christ’s Sermon on the Mount Speech
• His Sermon on the Mount speech is the longest known piece he said
• It has the tightest speech pattern of all the speeches analysed.
• Used the beloved phrase pattern to speak and talked in an inconclusive manner
• Inconclusive manner means he told the listeners that what would happen with us
would depend on what we do.
(Jesus Christ’s speech pattern)
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Sun Jong Chun’s Pan Asian Speech
• The most fascinating thing about his speech was that , it mostly goes in the ‘What is /
What was phase’
• Eastern way of storytelling was used.
(Sun Jong Chun’s Speech pattern)
Eastern way of storytelling / spreading ideas
Eastern / Asian people value their culture and history . West wants to hear about future , East like
to hear about their past . In Eastern culture , ideas should not be put forward directly , you should go
on speaking and slowly hit the core idea.
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(Evita Perone’s speech pattern)
Explaining the speech pattern of Evita Perone
Decide tour own future
Crafting your ideas beautifully ATTRACT others.
Recap
• Divide your speech in ‘What is’ and ‘What could be’ so that the contrast
provides a physical reaction to the audience and makes them interested.
• Identify your audience and how your story should go.
• Spend time to work on the idea .
• Try to use the ways which some of the popular speakers use like use of
phrases , use of poetic language , symbolism .
"These slides were created by Shubham Verma( IIT Guwahati ) as part of an internship done under the guidance of Prof.Sameer Mathur(www.IIMInternship.com)"
THANK YOU