reputation and storytelling

Download Reputation and Storytelling

Post on 16-Nov-2014

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A workshop on the importance of managing your company's reputation and how to use organizational storytelling to manage it. Stories and emotional cues are critical if you want to change how people perceive you and your company.

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  • 1. REPUTACIN &StorytellingScream / Christian Wrsten Alex Barreraabarrera@press42.com

2. HELLO MY NAME IS... 3. HELLO MY NAME IS... 4. Qu es la reputacin?the Gent /Jazz Tonna 5. Fuente: http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-global-brands 6. REPUTACINR = 7. REPUTACINCreenciasstakeholdersR = 8. REPUTACINCreenciasstakeholdersSentimientostakeholdersR = + 9. Angry tiger / Petr Nutil IMAGEN 10. PERCEPCINBaby Bengal / Fardo Dopstra 11. Transmisin (meta-creencia)A sunday Morning Gossip / mario pignotti 12. Metro Man / Morten Hvik EL MUNDO HA CAMBIADO 13. Antiquity and modernity / Luca Foscili 14. Laptops / Jemuel Balangcod 15. iPad Monk / Jonathan H. Lee 16. High speed / Irene Tartaglia Polcini Cual es el acelerador? 17. the Gent /Jazz Tonna Mas conectados que nunca 18. the Gent /Jazz Tonna 19. 1 EXABYTE = 1B de Gigabytes 20. 1 EXABYTE = 1B de Gigabytes60 EXABYTE/mes 2014 21. 6.000.000 Libreria del congresoLibrary of Congress /Randy ScherkenbachSeguir 22. MobileEVERYWHEREIndependent mass media / Daniil Ososkov 23. Koreans can't live wihtout their smartphones / Sung-Bin Hong 24. The new pacifier / Joan Vega 25. the Gent /Jazz Tonna 26. Power to the people / Lee Wood Nunca antestantaexposicin y difusin 27. Spark / Julian Donatelli Qu pasa cuando estalla? 28. Love Parade / Bart Ebisch 29. Blood is Shed / Daniele Draganti Internamente 30. Angry tiger / Petr Nutil IMAGEN 31. Portrait / J.J. Taylor BULLSHIT 32. Portrait / J.J. Taylor Dont tell me,show me 33. the Gent /Jazz Tonna Lanzamiento del ltimo album de Beyonc (24h)Fuente: http://cartodb.com/gallery/beyonce-twitter/ 34. the Gent /Jazz Tonna 35. Lagrangian Mechanics / Davide Rindori LADORACIONAL 36. Lado emocionalI don't do Selfies" / John Poltrack 37. Entonces qu hacemos?What the? / KnikmanAV - Hans Knikman 38. Use the FoRCEMeet Vader Jr. / Sergio Carranza 39. STORYTELLING 40. ReligionesLake Living / Joseph T. Meirose IV 41. SociedadesA sunday Morning Gossip / mario pignotti 42. Just a break / Oscar Cardoso Trabajo 43. por qufuncionatan bien? 44. EMOCIONALMENTENeuronas espejo & empata 45. COMPARTICINFcil recuerdoReplica memoria causal 46. The audience actually wants to workWALL - E / Aleksander Ramsland for their mealAndrew Stanton - Pixar 47. Qu es una historia? 48. Una historia es una experiencia humanauniversal, envuelta en una expresin culturalRobert McKee 49. #1 Protagonista 50. Fatherhood / Alex Greenshpun Sed humanos 51. Fatherhood / Alex Greenshpun Sed humildes 52. #2 Deseo 53. ARCO NARRATIVOExpectativa 54. GAPResultadoARCO NARRATIVOExpectativa 55. ARCO NARRATIVOExpectativaGAP antagonistasResultadoObjecto del deseo 56. CONFLICTo! 57. Emociones#3 58. Emociones polarizadasGrandma / Thomas Weber 59. Organizational StorytellingModern building night view / 24NOVEMBERS 60. El uso de las tcnicas narrativas como herramienta denegocio ms all del branding y el marketing.Old typewriter I. / Karol Srnec 61. Brainstorming notes / Evgeny Tchebotarev Gestin del cambio 62. Late night work / Josh Fassbind Recursos humanos 63. Estrategia internaSHARE - A - COKESharing is caring/ Wong KaiBin 64. Cultura corporativa 65. La voz de la empresa 66. Motivacin 67. the Gent /Jazz Tonna Motivacin 68. Atencin al clienteFuente: http://www.huffingtonpost.com/2014/07/01/mom-breastfeeding-at-starbucks_n_5547576.html 69. Miner / Nick Mahar StoryMining 70. CONCLUSIONESUntitled / Tiago Pereira 71. Lado emocionalI don't do Selfies" / John Poltrack 72. Lagrangian Mechanics / Davide Rindori LADORACIONAL 73. Portrait / J.J. Taylor BULLSHIT 74. The audience actually wants to workWALL - E / Aleksander Ramsland for their mealAndrew Stanton - PixarDONT TELL ME,SHOW ME 75. Use the FoRCEMeet Vader Jr. / Sergio Carranza 76. STORYTELLING 77. Son humanasFuente: http://www.huffingtonpost.com/2014/07/01/mom-breastfeeding-at-starbucks_n_5547576.html 78. Se recuerdanFuente: http://www.huffingtonpost.com/2014/07/01/mom-breastfeeding-at-starbucks_n_5547576.html 79. Se compartenFuente: http://www.huffingtonpost.com/2014/07/01/mom-breastfeeding-at-starbucks_n_5547576.html 80. MUCHAS GRACIAS!Alex Barrera (@abarrera)http://www.slideshare.net/press42 abarrera@press42.com