The problem with decisions: we’re not that good at them
Narrow framing
False dilemmas
Confirmation bias
Good design is invisible
Bandwagon effect
Publication bias
Should email address be allowed to be non-unique?
Overconfidence
Wisdom of crowds
The idiocy of crowds.
Bikeshedding
£350 £10 000 000 £21
I’ll give the model a big mole on her face, and the committee focuses on that and are usually satisfied with the momentous change of removing it and leave everything else as is. Speider Schneider’s friend
Boiling frog
…
How to dodge them?
Focus on the big big details
What? How?
Create your own design principles
Delight me in surprising ways
Keep it brief
Decide for me but let me have the final say
Only show what I need when I need it
I should always know where I am
The two tap rule
The 5-point rule
The 98% rule
The two tap rule
The 5-point rule
The 98% rule
It’s easier to add a feature later than to remove one