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How do Consumers make Purchasing decisions?

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Page 1: How do consumers make purchasing decisions

How do Consumers make Purchasing decisions?

Page 2: How do consumers make purchasing decisions

.

people can be initiators, influencers, deciders, buyers or users

Page 3: How do consumers make purchasing decisions

The buying decision process:

The five stage model

Information search

Evaluation of alternatives

Purchase decision

Postpurchase behaviour

Problem Recognition

Page 4: How do consumers make purchasing decisions

• Created by Rahul Palamuru, CBIT, during an

internship by Prof. Sameer

Mathur, IIM Lucknow.•www.IIMInternship.com

Page 5: How do consumers make purchasing decisions

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