how to use facebook, twitter, and linkedin to write white papers
TRANSCRIPT
business tips for smart people
Using Social Media to promote White Papers
www.KLARITI.com
Hi, I’m Ivanwww.Klariti.com
Using Social Media to write & promote
White Papers
Identify trends
Connect with influencers
White Papers=
$ $ $
Who reads them?
experts (not technical)Decision makers
Tech JournalistsTime poor
3 ways social media can help you writewhite papers
connect with influencersobserver trends
grow ears
Share photosAsk questions
Create discussions
open-ended questionsActive groups
include quotes
Quora
Connect with expertsAnswer questions
Share white paper
White paper goals
Be interestingDemonstrate authority
Build credibility
Length of white papers
Enough to make decision5-20 pages
Review competitors
Takeaways
1. Grow Ears2. Use different channels3. Ask questions4. Make it remarkable5. Write in waves6. Give credit7. Promote, promote
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