How To Use Facebook To Increase Your Business

Download How To Use Facebook To Increase Your Business

Post on 13-May-2015




1 download

Embed Size (px)


Not only is Facebook fun to use to interact with friends and family but it also gives us the opportunity to expand our connections. Its addictive, and its no wonder over 600 million people are using it.When it comes to business, this is exactly the reason you should be using Facebookits where the people are. This presentation covers:The right and wrong way to get startedSetting up your pages profile for maximum resultsUsing custom graphics to convert visitors to fansEngaging your fans with status updatesFacebook Advertising


<ul><li>1.How To Use Facebook To Increase Your Business<br />START NOW<br /></li></ul> <p>2. Why Use Facebook?<br />02<br />Its where the people are!<br />Facebook is fun and allows us to easily interact with friends and family. We may even spend too much time on it. Its entertaining, it keeps us up-to-date on what our friends are doing and it allow us to share our thoughts and experiences with others.<br />For business it is a way to expand connections and introduce your product or service. With Facebook you can engage and interact with your customers like never before. You can promote special offers, get instant feedback on new product ideas, create buzz for your company, and create a community around your business. <br />3. Facebook Stats<br />03<br />By 2012, half of the worlds Internet users, 1 billion people, will have a Facebook account.<br />The average Facebook user spends more than 11 hours per month on Facebook. <br />Facebook has become the preferred way to share content online, second only to e-mailfor now.<br />In June Facebook had over 1 trillion page views.<br />More than 1/3 of marketers say Facebook is critical or important to their business.<br />25% of social media users are more likely to look into a brand advertising on social media.<br />67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel.<br />4. But, there is a Right and Wrong Way to Use Facebook for Business<br />04<br />5. #1 Use Facebook Pages<br />05<br />Pages are for organizations, businesses, celebrities, and bands to broadcast great information in an official, public manner to people who choose to connect with them. Similar to profiles, Pages can be enhanced with applications that help the entity communicate and engage with their audiences, and capture new audiences virally through friend recommendations, News Feed stories, Facebook events, and beyond.<br />6. Personal Profile vs. Business Page<br />06<br />7. #2 Be Social<br />07<br />People are on Facebook to socialize, learn, share, and find out what their friends are doing. They are not there to be sold to. Thats not to say you cant sell things on Facebook. You just need to take a different approach. Think of it as a public relations function, where you are out there networking, finding out what people need, making your presence known, sharing things of interest, and creating a fun and stress-free environment where people can freely communicate.<br />Facebook for business excels in brand marketing and lead generation. Once someone becomes a fan you have direct access to them and the opportunity to interact with them on a regular basis. But dont over-promote to them or youll lose them. Post as if you were a friend and promote no more than 20% of the time.<br />8. #3 Set up Your Page Right<br />08<br /></p> <ul><li> Dont just use your logo for the profile pic. Maximize the space, it can be as large as 180540 pixels.</li></ul> <p>9. Completely fill out the info area and saturate it with your business keywords. 10. Like other pages from your page. These are your featured likes. </p>