Important Tips to Increase Click

Through Rate on Facebook

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Nowadays, companies have started to create a profile on Facebook to reach out to more customers.

What Do We All Have in Common? What Do We Want the Most?

On Facebook, we all want to be seen

and heard. Therefore, we want

to get most likes and shared status.

Call-to-Action Button

When posting a picture to your Facebook wall, you should post a call to action button looking like a normal picture. Adding a few

sentence with your own opinion above it, you will probably get more clicks.

Linking

When you are going to post a link, you should not just copy & paste

the link specially when you expect more clicks on this link.

You should also write a few sentence what’s the link about.

This will make the post look more professional and people

will be interested to click on the link.

WHAT SHOULD YOU THINK ABOUT WHEN POSTING AN IMAGE, LINK OR STATUS?

1. Post an update that contains something red

According to some researches, red attracts many people. But

remember, this is in general and may not work for you. Moreover,

don’t use too much red or any solid color.

2. ContrastContrast – For most websites, the picture with high contrast is

most attractive. But this theory doesn’t apply on Facebook. On Facebook, the pictures that blend in the most, is most

attractive and tend to get more likes.

3. Peoples interest

When posting something, you should think about what group of people you want to click on your status,

image or link. Posting a status about pregnancy or children will attract

parents for example.

4. Less characters the more likes

It is actually true that the less characters you write in your posts will get you more likes

and click through rates. People like when you keep

it short and simple.

5. Think like an audience

What would you be interested in clicking at? What kind of images attract you? Make a list of these

things and keep the list above in your mind while posting and soon you will find that you are getting more likes

and higher click through rates.

Hope this helps. If you have something to add please feel free to share through comments.

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