how to track your competition online using hubspot
DESCRIPTION
The internet is flat. This means that every company, small or large, has an equal opportunity to get found by customers online. But that also means that your site is competing with your business competitors for traffic in search engines and social media. Your competitors might be generating a lot of traffic from keywords you haven't thought of. In this day of short attention spans, how are you tracking your competitors' online presence to maximize your chance for being found by potential customers online? This free webinar will cover: - How to easily track the traffic rank, inbound links and search engine rank for competitors' pages - How to learn what keywords your competitors rank for and optimize your pages for them - How to understand how your SEO efforts are performing compared to your competitors - How to ensure your pages are being found by potential customers in search engines, blogs, and social mediaTRANSCRIPT
How to Track Your
Competition Online
Using HubSpot SoftwareChris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Who is HubSpot
bull Founded 2006
bull Team 90 (15 MIT)
bull A $5m General Catalyst
bull B $12m Matrix Partners
bull Outside Director
Gail Goodman CEO Constant Contact (CTCT)
1600+ Customers
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Proven ROI of Inbound Marketing
wwwHubSpotcomROI
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs amp Social Media
Measuring results
Tracking to Compete
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Who is HubSpot
bull Founded 2006
bull Team 90 (15 MIT)
bull A $5m General Catalyst
bull B $12m Matrix Partners
bull Outside Director
Gail Goodman CEO Constant Contact (CTCT)
1600+ Customers
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Proven ROI of Inbound Marketing
wwwHubSpotcomROI
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs amp Social Media
Measuring results
Tracking to Compete
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Outbound Marketing
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Proven ROI of Inbound Marketing
wwwHubSpotcomROI
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs amp Social Media
Measuring results
Tracking to Compete
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Proven ROI of Inbound Marketing
wwwHubSpotcomROI
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs amp Social Media
Measuring results
Tracking to Compete
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Proven ROI of Inbound Marketing
wwwHubSpotcomROI
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs amp Social Media
Measuring results
Tracking to Compete
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
The Good News
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Proven ROI of Inbound Marketing
wwwHubSpotcomROI
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs amp Social Media
Measuring results
Tracking to Compete
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Proven ROI of Inbound Marketing
wwwHubSpotcomROI
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs amp Social Media
Measuring results
Tracking to Compete
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500
Makana Solutions 3x Leads 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360
Bridge Group Doubles Online Leads
wwwHubSpotcomROI
Proven ROI of Inbound Marketing
wwwHubSpotcomROI
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs amp Social Media
Measuring results
Tracking to Compete
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Proven ROI of Inbound Marketing
wwwHubSpotcomROI
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs amp Social Media
Measuring results
Tracking to Compete
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs amp Social Media
Measuring results
Tracking to Compete
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Website Grade
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
HubSpot Competitors Dashboard
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Trending Graphs
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Keyword
Rankings
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Search Presence (SEO) Software
Track rank vs competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
SEO Rankings ndash Keyword Grader
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Track Overall Presence In Google
17
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Track Rank Trends For Keywords
18
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Alerts About Keyword Rank Changes
19
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Data To Target New Keywords Intelligently
20
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Page Grader
21
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Inbound Links
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Link Grader
23
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Competitors View - Link Grader
24
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
So How Do You Build
Inbound Links
25
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Blogging is Thought Leadership
bull Interact with influencers analysts amp other thought leaders
bull Push your thought leadership to Google
bull Allow comments and discussion
bull Encourage subscriptions and sharing of your thought leadership
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Blogosphere and Social Mediasphere
27
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Business Blog Software
Easy to use built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers facebook and twitter
Encourages fans to share content
Business blog analytics
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Monitor Social
Media
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company brands and industry specific
terms
Track the size of your community
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Social Media
31
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Track Your Community and Reach
32
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Measure Results
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Measure Your Results
Measure visitors leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Metrics Traffic Leads Customers
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Metrics Traffic Leads and Customers
Visitors Leads Customers
SEO 5289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom
Thank You
Chris Johnson
Sr Sales Engineer
cjohnsonhubspotcom
wwwHubSpotcomFree-Trial
Katie Farrar
Inbound Marketing Specialist
kfarrarhubspotcom