how to leverage a sponsorship cim annual 2014 event
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ABOUT EASY-FOREX Online trading group founded in 2003
operating in 160 countries
HQ in Limassol
Offices in Shanghai, Guangzhou, London, Sydney and Warsaw
150 employees worldwide
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A LITTLE BIT ABOUT ME MY PRIVATE STARTUP
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BRIEF CV
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AND I AM CATCHING UP…
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COUNTRIES I HAVE DONE BUSINESS WITH
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MY INHERITANCE
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CONCEPT GUIDELINES Leverage the promo - globally Create a unique experience to the winner/s Create a buzz for all stakeholders
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Storm’s idea Please add here a slide from their original
pitch
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THE MAIN CHALLENGE
Our key markets are in the far east.
RUGBY IN CHINA AND INDIA?? How do we bridge the culture gap?
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CHINA / INNER MONGOLIA
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OUR CONCEPT
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WE MOTIVATED OUR OWN TEAM
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ALL OF THEM
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LOCAL PEOPLE MARKETING INFRASTRUCTURE Technology, technology, technology
Creative – Design / Copywriting / Content / PR / Media Buy (SEM, SEO, display, mobile, print, TV, etc.)
BUDGET
LOCAL AGENCIES / PARTNERS
WE LEVERAGED EVERYTHING WE HAD..
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COMPETITION RESULTS
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HE WAS THANKFUL
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HE STARTED PREPARING
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LAST MOMENT DRAWBACK
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THE WINNERS
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WE LEVERAGED THE AMAZING STORY
Morning Show Video
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HAPPY ENDING!
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NO ONE IS PERFECT!
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CONCLUSIONS
THINK OUTSIDE THE BOX – GET HELP FROM PROS
PROVIDE UNIQUE LIFETIME EXPERIENCE
CREATE HIGHLY MOTIVATED INTERNAL TEAM
REMEMBER AND REWARD ALL CONTRIBUTORS
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THE WORLD IS FLAT, BUT THAT DOESN’T MEAN THAT EXPANDING IS EASY…
THANK YOU!