cim digital summit 2016 - cim: maria heckel's presentation

Download CIM Digital Summit 2016 - CIM: Maria Heckel's Presentation

Post on 15-Apr-2017

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  • Maria HeckelMarketing Director, CIM

  • CIM | WHOSE DATA IS IT ANYWAY

    Data is changing everything

    Our personal data is just that

    personal

    Do marketers and businesses

    get that?

    How do Customers feel?

  • CIM | WHOSE DATA IS IT ANYWAY

  • Strategic Misfit

    What happened to

    authenticity?

    Mobile and social fail?

    Consumer awareness

    Why should I?

    CIM | WHOSE DATA IS IT ANYWAY

  • CIM | WHOSE DATA IS IT ANYWAY

    Business must be

    better prepared

  • CIM | WHOSE DATA IS IT ANYWAY

  • CIM | WHOSE DATA IS IT ANYWAY

    Were letting down

    our customers

  • CIM | WHOSE DATA IS IT ANYWAY

  • CIM | WHOSE DATA IS IT ANYWAY

    Customers dont understand

    data use or their rights

  • CIM | WHOSE DATA IS IT ANYWAY

  • CIM | WHOSE DATA IS IT ANYWAY

    Customers dont see the

    benefits of sharing

  • CIM | WHOSE DATA IS IT ANYWAY

  • CIM | WHOSE DATA IS IT ANYWAY

    50% marketers unaware

    customers can stop

    them sharing data for

    direct marketing

  • CIM | WHOSE DATA IS IT ANYWAY

  • Customers dont like sharing

    location and profiles

    CIM | WHOSE DATA IS IT ANYWAY

  • CIM | WHOSE DATA IS IT ANYWAY

  • CIM | WHOSE DATA IS IT ANYWAY

    45% of consumers

    would boycott brand

    if uncomfortable

    about data use

  • Customers are in the dark

    and lack trust

    Fix the strategic misfit

    Realign around authentic

    customer engagement

    CIM | WHOSE DATA IS IT ANYWAY

  • CIM | WHOSE DATA IS IT ANYWAY

    Simple privacy policy

    Clear T&Cs

    Be personal, positive

    more human

    Reassure customers

  • CIM | WHOSE DATA IS IT ANYWAY

    Up to 59% customers

    reassured by

    Padlock symbol

    Safe payment methods

    URL changes to protected

    window

    Phone number and

    address

  • CIM | WHOSE DATA IS IT ANYWAY

    Sell the benefits

    Show how data is used to

    deliver benefits

    Stay customer-centric

  • Respect customer data

    and show you do

    Set out to respect customer

    rights

    Listen and respond

    CIM | WHOSE DATA IS IT ANYWAY

  • CIM | WHOSE DATA IS IT ANYWAY

    Prioritise staff knowledge

    rules and best practice

    Communicate data polices

    Follow ICO guidelines

    CIM Courses