how to create your brand identity

BRANDINGIDENTITY

7 TIPS FORCREATING YOURBRAND IDENTITY

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A TRULY POWERFUL BRAND IDENTITYSHOULD ATTRACT, ENGAGE ANDCOMPEL YOUR IDEAL CLIENTS TO DOBUSINESS WITH YOU.

IT SHOULD DIFFERENTIATE YOU FROMYOUR COMPETITORS AND MAKE YOUTRULY APPEALING.


INTRODUCTIONDiscovering and implementingyour company’s brand identityisn’t as complicated as it mayappear.

Here are seven simple tips forcreating your brand.


WHAT DO YOU WANTTO BE KNOWN FOR?

What makes your business unique? What are you best at? What do yourclients value about what you do and how what is it about your offeringthat’s so compelling? What’s important to you about the way you run yourbusiness? What values are at the heart of your brand? Think about whatyou want to be known for.

WHAT MAKES YOURBUSINESS UNIQUE?WHAT ARE YOU BEST AT?

TIP #1


WHAT ARE YOURBUSINESS VALUES?

What’s important to you about the way you run your business? Why do clientschoose you over the competition? Your branding should evoke the rightfeelings at every point of communication you make. Know what your businessvalues are. Make sure your brand values shine through in your branding.

WHAT’S IMPORTANT TOYOU ABOUT THE WAYYOUR BUSINESS RUNS?

TIP #2


WHAT IS YOURPERSONALITY?

What’s your business personality? Think about what suits your business andmake sure this comes across in how you speak, write and behave. Mostimportantly, know what impression you want to create about your businessand make a list of those words.

HOW DOES IT COME ACROSSIN HOW YOU SPEAK, WRITEAND BEHAVE?

TIP #3


WHAT DIFFERENCEDOES COLOUR MAKE?

Consumers buy with their hearts and that’s why creating an emotionalconnection with your clients is so important. Once you know what you want tocommunicate about your brand, it becomes much easier to use colour tocommunicate powerfully. Have your list of brand values on hand and thinkabout which colours will work best for your brand.

COLOUR IS ONE OF THEMOST EFFECTIVE TOOLSYOU HAVE IN YOUR BRANDIDENTITY.

TIP #4


HOW CAN FONTSMAKE AN IMPACT?

Fonts add personality and individuality to your brand and are an essential wayof getting your clients to engage with your business. There are thousands offonts out there that when used with flair and creativity will differentiate yourbusiness from the crowd. Use fonts that inspire you and give you confidencethat you’re communicating powerfully.

TYPOGRAPHY CANINFLUENCE HOW CLIENTSOR CUSTOMERS RESPONDTO YOUR BRAND.

TIP #5


IS TEXTUREIMPORTANT?

Texture and pattern can be used to add another dimension to your online andoffline marketing tools. It’s another way of getting your brand noticed withoutrelying on your logo, and it’s another aspect of your identity that clients canengage with. Create something that truly showcases your passion and it willresonate with your clients.

TEXTURE CAN BE USED TOADD DIMENSION TO YOURBRAND.

TIP #6


COMMUNICATEWITH FLAIR!

The sum of your logo, fonts and colours should communicate an inspirational,engaging and compelling brand. Think creatively about how to blow yourclients away with your marketing materials. Invest in printed brochures,welcome packages and pieces that will move your clients further up therelationship ladder.

THE SUM OF YOUR LOGO,FONTS AND COLOURSSHOULD COMMUNICATE ACOMPELLING BRAND.

TIP #7


AT SEE GIRL WORK MARKETING &BRANDING WE LISTEN, CHALLENGE,INSPIRE AND CAPTURE THE ESSENCEOF YOUR BUSINESS AND USE OUREXPERTISE TO STYLE YOUR BRAND.

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FIN


how to create your brand identity

Marketing