Social Media in Real Life

Mass Technology Leadership Council – November 13, 2009

Rick Burnes

HubSpot Marketing Manager

Twitter: @rickburnes

Who’s HubSpot?

• Founded in July 2006 from research at MIT

• Cambridge, MA

• 2,000+ customers, 100+ employees (10

marketers)

2

How HubSpot Does Inbound Marketing

Get Found

• Publish

• Promote

• Optimize

Process Tools

Get Found

• Content Mgmt

• Blogging

• Social Media

• SEO

Website Visitors

3

Leads• SEO

• Analytics

Convert

• Test

• Target

• Nurture

Customers

Convert

• Offers / CTAs

• Landing Pages

• Email

• Lead Intelligence

• Lead Mgmt

• Analytics

How HubSpot Markets With Facebook

Wall Posts Messages (via group)

4

Updates

Listening, Reach, Nurturing

How HubSpot Markets With LinkedIn

5

Listening, Reach, Nurturing

Answers Groups