CERTIFICATION

© 2020 UBT EXECUTIVE EDUCATION. All Rights Reserved

ee.ubt.edu.saubt ee

Jeddah, Kingdom of Saudi ArabiaPhone: +966 55 074 0067, +966 12 692 9028Email: ee@ubt.edu.sa

CDMA

PROGRAM OVERVIEWDigital technologies have changed the way we work, live and communicate, a shift that can pose challenges for your role. Industry aligned,

This program also helps you understand how digital is applied within a business, which channels to use and how to plan for future changes.

• Customer Service Representatives and Agents

• Sales Professionals, Executives, Administrators

• Practitioner using digital channels

• Anyone working with data in need of fundamental digital skills such as operations, purchasing, production

• Human Resources, Learning & Development, Executives and Assistants

• Administration staff (IT, Legal, Finance, Accounting)

PARTICIPANTS

OBJECTIVES

PROGRAM LEVEL

SeniorMiddleEntry

2 Days

DURATION

9:00 am – 4:00 pm

TIME FEES

Include:• Training material kit

5,775 SR (VAT inclusive)

1• Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business

2• Recognize the importance of having an online presence to business strategy

ng, sales and branding

nnel

5• Seize the opportunity to achieve business goals by adopting a digital mindset

1 • Computer-based exam

2 • Exam type: Text-based multiple choice, Image-based multiple choice, Matching and Hot Spot questions

3 • Exam time: 60 minutes

4 • Exam site: Pearson VUE test center at UBT Campus in Dhahban or at any other site

ion exam during the eligibility period

CERTIFIED DIGITAL MARKETING ASSOCIATE

© 2020 UBT EXECUTIVE EDUCATION. All Rights Reserved

ee.ubt.edu.saubt ee

Jeddah, Kingdom of Saudi ArabiaPhone: +966 55 074 0067, +966 12 692 9028Email: ee@ubt.edu.sa

ABOUT DMI

and are recognized and respected across all industry sectors.

The programs are overseen by the Global Industry Advisory Council, which members include

Google, Facebook, Twitter, LinkedIn, Microsoft, Hubspot, The Economist, IBM and Coca Cola.

UBT Executive Education is the Executive Education Partner of the Digital Marketing Institute.

ABOUT UBT EXECUTIVE EDUCATION

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