facebook and linkedin jobseekers
DESCRIPTION
Looking for a job? Stumped about how you can social media for it? I gave this presentation to a group of 40 job seekers at Waukesha County Technical College (WCTC) on March 30th, 2010.TRANSCRIPT
Photo credit: http://www.flickr.com/photos/marcobellucci/3534516458/
LinkedIn and Facebook Help People Know You
• 600 million on Facebook
• 60 million on LinkedIn
• Growing more EVERY DAY!
Today’s Agenda
• 30 minutes about LinkedIn
• 15 minutes question and answer
• 30 minutes about Facebook
• 15 minutes question and answer
Fast Facts About Phil
•Hometown: 996•Navy veteran•Licensed Stock Broker•IT for 15+ Years•Author of 2 Books•Reader of 1000s of books and blogs•Connected to 1000s of people•Always looking to help
Photo credit: http://www.flickr.com/photos/sagindie/392416159/
Why does LinkedIn Matter?
• 60 million users– A new member joins every second
– Executives from all Fortune 500 companies use it
• More research on company/people– Frequently there is only imperfect information on a
company’s corporate website
– Use search to find relevant contacts on the inside
– Ask for advice or a consulting arrangement to deepen your offering
– Leverage Company Pages to get more information on who works at a company, their background, and other key stats
Few Stats
• Average person will hold down 7-8 jobs in their lifetime (US Dept. of Labor)
• Average person has 3 e-mail addresses (Direct Marketing Association)
• Email address change at rate of 31% per year (Direct Marketing Association)
A Seasoned Social Network
68% 35+
66% $60k+/year
72% college grads
More on why LinkedIn matters
• Reduces blind resume sending– 500 connections can connect you to 3 million people– Connecting to even 1 “super connector” can net you tons of new
contacts
• Find the decision maker faster– Type in position and company, and you get the right person
• Makes your network more visible– See connections right in front of you– Great rolodex for people
• Review full profiles– Can review who a person is, how they got to their current position,
what school they went to, what they’re reading, who they know and more to build instant rapport
– Can share it with a co-worker
A few stories…
• Power of Introduction– Phil’s story
• Job Seeking– Power of connection
• You know…would you mind introducing me?
• You and I both know…
• You’re interested in…
• You’re reading…
– Power of a question• I see you had a question about…
Top 10 Navigation Tips
• Contacts• Inbox• Introductions• Status Updates• People Search• Groups• Company Search• Answers• Recommendations• Other Applications
Contacts
More first level contacts = more second level contacts = more clients
you can help
Inbox
You control how many messages make it to your e-mail
Introductions
Ask for them (and make them) the right way
Status Updates
What are you doing or thinking about that can benefit your connections?
People Search By
Position
Company
Industry
Title
School
Groups
• Join ones relevant to your industry
• Join ones relevant to your interests
• Join ones that contain people you want to connect with
Company Search By
• Company Name
• Industry
• Size of company
• Location (narrow down by zip code or city/state)
Answers
• Answer questions you know something about
• Ask questions when you need help
• Suggest other people when you see a question they can help with
Recommendations
• Give recommendations to those who deserve it
• Ask for a recommendation from those you’ve delighted
Other Applications
• Reading List– Share what you’re reading – See what others are reading
• Box.net – share– Whitepapers– PDF files– Word documents
• Slideshare.net– Great for sharing PowerPoint presentations– Great for seeing other presentations like yours
Any questions?
Photo source: http://www.flickr.com/photos/38299630@N05/3635356091/
Why Facebook Matters• People Driven
• Lots of users
• Connect other applications in
• Control access (some)
People Driven
Facebook: Built on 1:1 1:many relationships (personal touch)
If Facebook were a country…
It would be the 4th largest country in the world!
Fast Facebook Facts
• Users spend over 5 billion minutes on Facebook every day!
• Upload over 1 billion pictures and over 10 million videos every day!
• Fastest growing audience?
– People over 35!
Maximizing Facebook
• Blog Import
• Video Sharing
• Photo Sharing
• Status Updates can mirror LinkedIn
• People/Company Search
Basics
• Create Your Profile
• Find People
• Connect on a Human Level
Profile Logged In
Non Members View
Friend Finder
WARNING
• Do NOT e-mail your entire address book and invite them to Facebook!
Group your Facebook friends
Connect on a Human Level
• Status
• Photos
• Videos
• Games
Privacy Settings are Important!
4 types of privacy
Photo source: http://www.flickr.com/photos/mikecogh/3086805262/
Connect with Phil
• http://philgerbyshak.com
• http://www.linkedin.com/in/philgerb
• http://facebook.com/philgerb