how deep is your accessibility empathy sxsw workshop 2017

Download How Deep Is Your Accessibility Empathy SXSW Workshop 2017

Post on 11-Apr-2017




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  • 2017 SXSW Workshop Yvonne So, Samantha Rembo


    How Deep is Your Accessibility Empathy?

  • Quick Introductions

    #AccessEmpathy 2

  • Who we are

    Yvonne Principal UX Designer, Intuit Mobile Product Lead & Strategist Accessibility Advocate Background at University of Texas

    Accessibility Institute

    #AccessEmpathy 3

    Samantha Head of Design and Research Studios, Intuit Global Co-Leader, Special Needs & Abilities

    Employee Network President, Board of Directors, Adaptive Sports

    and Recreations Association, San Diego

  • What and Why

    #AccessEmpathy 4

  • What is accessibility?

    Accessibility...the degree to which a product, service, or environment is available to as many people as possible.

    #AccessEmpathy 5

  • What is a disability?

    Disability...physical or mental impairment that substantially limits one or more major life activity.

    #AccessEmpathy 6

    Vision Movement Thinking Remembering Learning Communicating Hearing Mental Health Social Relationships

    Types of disabilities

  • Why should I care?

    15% of the worlds population (approximately one billion people) experience some form of disability, and each of us will likely encounter some form of disability in our lives.

    #AccessEmpathy 7

  • There are also many legal rules and regulations

    #AccessEmpathy 8

    1990: Americans with Disabilities Act (ADA)

    1998: Section 508

    1999: WCAG 1.0

    2008: WCAG 2.0

    2010: 21st Century Communications and Video Accessibility Act (CCVA)

  • Quick statistics on vision alone

    1.3 million Americans have legal blindness

    More than 3 million Americans have low vision

    One in six Americans (17%, 16.5 million), 45 years and older, have some form of vision impairment even when wearing glasses or contact lenses

    Vision impairment increases with age (21%, age 65 and older)

    #AccessEmpathy 9

  • Colorblindness

    Colorblindness affects approximately 8% of males and 0.5% of females.

    #AccessEmpathy 10

  • How can we keep accessibility in mind when making decisions about the things we build for the public?

  • Empathy is key

    Understanding disabilities, practicing accessibility, and designing inclusively begins with getting deeply rooted in customer empathy.

    #AccessEmpathy 12

  • Empathy vs. Sympathy

    #AccessEmpathy 13

    Empathy the ability to understand and share the feelings of another.

  • Empathy Exercises

    #AccessEmpathy 14

  • Auditory

    #AccessEmpathy 15

    With the noise canceling headphones (or with cotton balls in ears), try:

    Listening to what your neighbor is saying

    Watching a video on your Facebook feed

    Lip reading what we are saying

  • Mobility

    #AccessEmpathy 16

    Using the limiting gloves, try:

    Opening and closing the Ziploc bag

    Taking a picture with your phone

    Writing your name or drawing something on a piece of paper

  • Vision

    #AccessEmpathy 17

    With a pair of simulator goggles, try:

    Reading this slide

    Reading Hamlet

    Finding Waldo

    Reading the signs in this room

    Shaking your neighbors hand

  • #AccessEmpathy 18

  • Choose your own empathy experience

    #AccessEmpathy 19

    Wearing a pair of blindfolds, limiting gloves, or cotton balls or all of them together, try:

    Making a phone call or sending a text

    Taking a selfie

    Draw your journey from home to SXSW in the flipbooks provided

  • Table discussions

    #AccessEmpathy 20

    What was your experience like?

    How did you feel?

    What were some of the challenges you faced?

    How has your perspective changed?

    What might you do differently moving forward?

  • Examine life scenarios

    #AccessEmpathy 21

    How would you:

    Travel to your next destination?

    Order your meal at a caf or restaurant or food truck?

    Shop for groceries?

    Use the restroom?

    Read a book?

    Write a letter?

  • Interactions with Interfaces

    #AccessEmpathy 22

  • Security Verification

    #AccessEmpathy 23

  • Weather App

    #AccessEmpathy 24

  • Text and Readability

    #AccessEmpathy 25

  • Virtual Reality

    #AccessEmpathy 26

  • Battery Charger

    #AccessEmpathy 27

  • Washer and Dryer

    #AccessEmpathy 28

  • Technology Capabilities

    #AccessEmpathy 29

  • Leverage native device capabilities

    #AccessEmpathy 30

  • Leverage common built-in accessibility features

    #AccessEmpathy 31



    Pinch and zoom

    Text magnification

    Alternate gestures

    Custom ring and vibrations

    Color or brightness contrast

    Haptic feedback

  • Thinking inclusively, designing for everyone

    #AccessEmpathy 32

  • Next Steps

    #AccessEmpathy 33

  • Next steps beyond this workshop

    Understand that people with permanent disabilities live with a disability 24/7.

    #AccessEmpathy 34

    Remember that this is just a 1.5 hour workshop

  • Keep practicing empathy

    Dont lose the empathy, and keep practicing empathy!

    Some exercises to try:

    Try brushing your teeth with your non-dominant hand

    Use keyboard only, no mouse allowed

    Try out different accessibility features on your device

    Speak out your text messages

    #AccessEmpathy 35

  • Take this back to your teams

    Implement empathy exercises with scrum teams

    Get issues and stories on project boards

    #AccessEmpathy 36

  • Learn together

    Learn together!

    Test with your teams, question if theres any technical limitations, etc.

    #AccessEmpathy 37

  • Get connected

    Get plugged in with local networks and communities

    Find and test with users

    #AccessEmpathy 38

  • Additional Resources

    #AccessEmpathy 39

    Get inspired through innovation

    Example Accessible Apps

    Vibeat Wearable

    Color Scale Demo

    The Bradley Watch

    Voice Access Beta

    Bone Conduction Headphones


    Get deeply rooted in empathy

    Spark Innovation Through Empathic Design

    Design for Delight Empathy Map

    Girls Who Code Summer Camp at Intuit

    Special Needs and Abilities Network

    Deer Valley Disability Awareness Packet

    Enabled by Design

  • Accessibility is a creative challenge, not a challenge to creativity.

    Manifesto for Accessible User Experience

    #AccessEmpathy 40

  • Thank you!

    Yvonne Twitter: @yvonniksTumblr:

    #AccessEmpathy 41

    Samantha Linkedin: @samantharembo