fashiondesignstylingpromotion / hémmily pagá

BAG LADY. If you were a BAG, what would you look like? DESIGN and CONSTRUCT a bag that represents YOU. Are you floral or delicate, hand stitching? Are you beautifully hand-drawn or bold graphics? Are you quiet/loud, neon or pastel, or are you BLACK & WHITE? Brand ‘YOU’.

Front view

Open bag/ profile view

Back view

Open bag/

Close-upFinal bag

bag lady / mood board

bag lady / development

Experimenting

Making process Materials: cardboard, calico fabric, black tights and safety pins

STYLING. Styling is an exciting part of the FASHION CYCLE, an expressive form, which can tell a story, predict the future or reference history. As a STYLIST you have to be able to interpret your ideas to fit the frame work / MARKET of your CLIENT, along with the confidence to verbally communicate these ideas, this is a KEY when pitching to a client. Identify the client: MAGAZINE.

A fashion story inspired by the different warrior costumes through time and how have they influenced fashion nowadays

fashion styling / development

FASHION RIOTS. Fashion propaganda. Fashion designers using their status to in-fluence POLITICAL MOVEMENTS. Be PROVOCATIVE and make a deliberate attempt to provoke the establishment through FASHION. Deliver a message through fashion. What is your POLITICAL UNIFORM?

Venezuela is one of the most dangerous countries worldwide with a enormous high rate for muders every year. Insecurity is a well-known word for Venezuelans, one of the most common problems happening everyday in the country is getting the mobile phone stolen and even shot to death. Blackberry phone is the most wanted gadget for the robbers.

Blackberry an early ticket to death

fashion riots / mood board

“Barrio Petare” Poor neighboorhood Petare

“Mobile robbery area” warning sign, Venezuela

20 years old Rafael Yanezmurdered in Dec 2009

Venezuela’s flag

Fashion designer Katharine Hamnett’s t-shirts

Blackberry mobile phone

fashion riots / development

Blackberry an early ticket to deathAlégre Sans NC font

H&M plain white t-shirt Pencil Final political uniform

SOUND & IMAGE. We live in a visual culture where IMAGE is as key to an artist success as the MUSIC they produce. The image is a vital aid when attracting the CONSUMER. Artists work hard to develop a recognisable style, a BRAND both with sound and image. Identify an UP AND COMING aritst in need to breakthrough.

AllSaints Spitalfields / Harry Mundy

Harry Mundy on AllSaints basement sessions for emerging and established artists

New AllSaints official Youtube Channel for emerging artists.

sound & image / mood board

sound & image / development

Fashion brand: AllSaints Spitalfields British High Street retailer

AllSaints Basement Sessions website Harry Mundy video in AllSaints Basement Sessions - Photoshop

INANIMATE OBJECT. The way we consume has become more and more sophisticated. FASHION has remained one step ahead by developing COLLABORATIONS with brands/artists/product designers/hotels/recording artitsts/global drink brands. Design a PRODUCT/ITEM to be used in a fashion branding CAMPAIGN from an everyday INANIMATE OBJECT.

Fashion campaign for Balmain. “Pierre Balmain” diffusion line for S/S 2012

inanimate object / mood board

inanimate object / development

Shoulder pad jacket

Balmain original shapes

“Pierre Balmain” diffusion line S/S 2012

Cardboard Black marker on white paper

Aluminium paper

PRODUCT YOU. How are you going to INTRODUCE YOURSELF to the FASHION INDUSTRY?. Fashion innovators have found real success off the back of one genius press-grabbing idea. SELF-PROMOTION. Design a PRODUCT PROTO-TYPE and a presentation concept for this product, which will launch your career.

Handbags collection Details

product you / mood board

product you / development

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