©2011 Global Experience Specialists, Inc. (GES)

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Harry Potter: The Exhibition casts a spell on fans of all ages

Overview

In partnership with Warner Bros. Consumer Products, Global Experience Specialists (GES) conceived and created the first-ever Harry Potter worldwide exhibition tour. Based on the blockbuster film series and J.K. Rowling’s beloved fictional books, the 17,000-square-foot experience features hundreds of authentic props, costumes and set dressings from all of the Harry Potter films.

Case Study | Harry Potter: The Exhibition

©2011 Global Experience Specialists, Inc. (GES)

ges.com | 800.424.6224

Testimonial“This unique exhibition captures the magic of Harry Potter and [gives] fans of all ages a front row seat to some of the most iconic artifacts and scenic elements from the beloved films.”

—Brad Globe, President, Warner Bros. Consumer Products

Objectives

Create a highly unique, authentic museum • experience for Harry Potter fans of all ages.

Represent the • Harry Potter franchise to the highest degree of quality and detail while delivering leading museums an opportunity for increased attendance.

Create a modular exhibition built to withstand worldwide travel • over the course of five years and more than a million visitors.

Solutions

To ensure the utmost quality and authenticity, GES hand • selected all artifacts, including Harry’s original wand and eyeglasses, the Golden Snitch™ and Gryffindor school uniforms from the Leavesden Film Studios in England.

Advanced multi-media, themed music, dramatic lighting and • evocative scents were employed to trigger guest emotions.

Interactive elements such as a “Mandrake pull” and • “Quaffle toss” were implemented so fans could physically immerse themselves in the world of Harry Potter.

“Diagon Alley,” a successful, branded retail store • managed by GES, was created so fans could shop for one-of-a-kind merchandise at the end of their visit.

Results

Before the exhibition even opened, pre-sale tickets were • sold in every state, country and province in North America.

Media, bloggers and fan sites went wild for Harry Potter: The • Exhibition. In just four months, it received more than 1,500 media hits reaching an audience of more than 315 million, including a front page story in USA Today’s Life section.

Tens of thousands of fans visit the exhibition every week, • significantly increasing overall museum attendance.

Case Study | Harry Potter: The Exhibition