gtg company overview march 2011
TRANSCRIPT
Company Overview
March 2011
©2011 Gifts That Give – Private and Confidential
“I’d say social
commerce is the next
area to really blow up.”
• 600 million+ Facebook users
• 90% of consumers online trust recommendations from people they know Neilson Media Research, July 2009
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Mark Zuckerberg CEO, Facebook
August, 2010
• GtG leverages the viral power of social networking for ecommerce + charitable causes
• User generated campaigns shared with friends drives viral growth
Gifts that Give uniquely combines the high-growth online
SOCIAL COMMERCE
SOCIAL GOOD
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sectors of social commerce + social good
Gifts that Give offers high end brands and one-of-a-kind
experiences across social networks with a tax deductible
$1 out of every $5 going to any cause
of the shopper’s choice
SHOP SHARE GIVE
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Only Gifts that Give reaches across these growing consumer behaviors to deliver a complete experience
Gifts That GiveDesigned for people who love to shop, loves social networking, and want to make a social impact!
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• Company Launch: Spring 2011
• Founder: Nancy Taylor, ex-Neiman Marcus sr. exec, Rick Sherlund ex-Goldman Tech Specialist
• Headquarters: NYC
• Investors: Tomorrow Ventures, founders, various angels
• Seeking: additional angel investors for $1 million round5
Target Market
TARGET DEMOGRAPHIC: WOMEN AGE 33-53
• Upper Middle and High Household Income
Our target market Loves to Shop, Social Networking, Give
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Income
• Seek brand names, quality and unique items, cool experiences
• Most aggressive shoppers, most active volunteers, and engaged in social network
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They love to shop
They love to give
Shop Share Give
They loveto share
Shop Together and Make a Social Impact
Shop Share Give has Broad Appeal
• Shoppers are willing to spend for a good cause– 55% of US Internet users said they were “more likely” to purchase a product with
added social benefits1
– US Internet users are willing to spend a premium on high-end products if they come from a socially responsible company1
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• Target Market loves Facebook– 70% of all Internet Users use Facebook2
– 58% of US Women ages 35-44 are active Facebook users2
– 50% of Facebook users have engaged in an online cause2
• Most people in the US give – and do so online– Individuals donate more money online than any other fundraising method1
– 76% of all Americans donate or give to a non-profit every year1
– Americans collectively donated $303 billion to non-profits in 20091
71: Alliance Trend Report 2: Inside Facebook.com
Our Cause Message is Powerful
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Our Cause Message is Powerful
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Gifts that Give Competitive Advantages
• Viral fundraising through social networking
• Time urgency drives conversions
• Carefully curated merchandise
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• Carefully curated merchandise optimized for demographic and social commerce
• The clean design prompts action
• Our social cause message is meaningful
• GtG leverages the social graph to produce a superior business model.
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Marketing – the big idea
The first interactive drag and drop Facebook store for a cause!
STEP 1 � Intuitive drag and drop to create your own FB charitable campaign
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STEP 2
STEP 3
STEP 4
NET RESULT
�Select your cause and describe your fundraising campaign
�Share your campaign with friends on Facebook and Twitter
�Friends earn recognition and Facebook Credits for sharing the campaign, driving viral growth
�Viral Campaigns which are fun, social, and support important causes
Leveraging social graph
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Networks spread the word virally creating exponential
growth as consumers rallying others to shop for
the causes they ♥
We are First to Shop Share & Give in Facebook
• Users create their own fundraising Campaign store
• They simply drag & drop up to 60 items into their store
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items into their store
• More product detail can be viewed by using Quickview technology
• The system can “auto-populate” the store
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Facebook Campaign wireframe
We Built The First Real Time Campaign Monitor on Facebook
• Campaigns are displayed in two sections. Top section for active and bottom for completed Campaigns.
• Each campaign listing shows: Campaign Title, Charity Name,
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Campaign Title, Charity Name, Amount Raised, Amount Remaining, a countdown timer.
• Share with Friends call to action button
• Easy to create a new campaign
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Campaign Monitor wireframe
Why We Love This Model
• It is Viral
– Social awareness – it spreads because of the cause
– Social store curation is fun – create and share your own store
– Multi-level marketing is viral – financial incentive to share
• It Converts well
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• It well
– Urgency drives conversion – limited time campaigns
– Simple design & limited items presented drives conversions
– Friends’ recommendations are meaningful to a purchase decision
• It Connects people
– Friends – a meaningful rallying point for a group of friends
– Vendors – connect directly to consumers around a good cause
– Charities – establish new relationships with both donors and vendors
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World Class Infrastructure & Partners• Architecture: LAMP
• Ecommerce platform: Magento (open source)
• Content management system: Drupal (open source)
• Order management system: NetSuite (cloud based)
• Host/Computing: Amazon EC/2 (cloud based)
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• Database: MySQL (open source)
• Middleware: Celigo (cloud based)
• Fulfillment: MKM Distribution Services
• Shipping: Optimized shipping model (UPS, FedEx, USPS)
• Development partner: Guidance Solutions– Foot Locker, Motorola, Hyundai, Champs, Tom’s Shoes, AC Moore, Geary’s of Beverly Hills,
• Branding partner: SALT Branding– Microsoft, eBay, Disney, Coca-Cola, Palm ,SmugMug, Smilebox, Jawbone, Glu Mobile
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Merchandise Roll-out Schedule2011 2012
SPRING SUMMER FALL WINTER SPRING SUMMER FALL WINTER
Upscale Gifts ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥
Home Fragrances ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥
Home Décor, Frames & Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥
Gourmet Gifts & Candy ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥
Tabletop and Entertaining ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥
Stationery and Desk Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥
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Stationery and Desk Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥
Travel Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥
Experiences ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥
Men’s Gifts & Accessories ♥ ♥ ♥ ♥ ♥ ♥
Children’s Specialty ♥ ♥ ♥ ♥ ♥ ♥
Fashion Jewelry & Watches ♥ ♥ ♥ ♥ ♥
Pet Accessories ♥ ♥ ♥ ♥ ♥
Women’s Fashion Accessories* ♥ ♥ ♥ ♥
Beauty and Accessories* ♥ ♥ ♥ ♥
Men’s Store ♥ ♥
Books, Games & Gadgets ♥ ♥
Electronics ♥
ESTIMATED TOTAL SKUs 4,000 6,000 7,000 7,000 8,000 12,000 20,000 22,000
The TeamRick Sherlund
“The Gold Miner”
Chairman
25 years head of tech research at Goldman
• Founder – Ketchem Creek Capital
• Partner - Goldman Sachs
• CPA – Arthur Andersen
Nancy Y. Taylor
“The Cheerleader”
Founder & CEO
25 years in retail & ecommerce
• VP & GM of Neiman Marcus, Short Hills, NJ– $45 to $100m in 5 years– Built from 13th to 5th largest store
• SVP Di Modulo International Fine Jewelry
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CPA – Arthur Andersen
• BS, MBA, Cornell
Jason M. Jones
“The New Dad”
Director of Social Networking
• Co-founder of 5 Internet start-ups
• Internet Analyst, Goldman Sachs
• Venture Capital Analyst, Cambridge Associates
• MBA, Cornell; BS, Babson
• SVP Di Modulo International Fine Jewelry
• NJ Top 50 Business Women
• Board Member: NJPAC , Susan G. Komen, American Cancer Society
Joe Hardiman
“The Firefighter”
COO
30+ years in retail/ecommerce ops
• VP, Ecommerce and start-up experience at Charming Shoppes (Lane Bryant, Fashion Bug, Catherine’s and Petite Sophisticate)
• $0-$165m in 5 years
