grs brand manual & guidelines

BRAND MANUAL & GUIDELINES

Guarantee Restoration Services Corporate Brand Manual & Guidelines

2 // 40

THE COMPANYINTRODUCTIONTHE DESIGN GUIDELINES

These guidelines describe the visual and verbal elementsthat represent Guarantee Restoration Services corporate identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect Guarantee Restoration Services commitment to quality, consitency and style.

Guarantee Restoration Services brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Guarantee Restoration Services name and marks.

THE CORPORATELOGO SIGNAGE

The Logo IntroductionThe Logo ApplicationThe Logo ElementsClearspace and computationIncorrect Logo Applications

01Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our company

name – they have a fixed relationship that should never be changed in any way.

THE CORPORATELOGO SIGNAGE

The Logo IntroductionThe Logo ApplicationThe Logo ElementsClearspace and computationIncorrect Logo Applications

01Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our company

name – they have a fixed relationship that should never be changed in any way.

2 3

4


5 // 40

LOGO DARK VERSION LOGO LIGHT VERSION

4) The Logo Dark Version

5) The Logo Light Version

Recommended formats are:

Attention:

2) The Logo Symbol

3) The Logo Type

1) The Corporate Logo The corporate logo is the main logo used on a white background. For colored backgrounds, see thealternate uses below.

THE CORPORATE FONTSAND TYPOGRAPHY

THE FULL LOGOTYPE

Guarantee Restoration Services Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of restoration services - the connection between the tools and strength necessary for the restoration of property affected by disasters.

It has a particular relationship with Guarantee Restoration Services name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Aldrich Bold with all letters following the first letter of each word being reduced by 20% of the first letter font size and was chosen to compliment and balance the logo symbol while maintaining a cohesive design theme.

The Corporate Logo is presented through the use of color as well as shape and form. The Logo Symbol colors are a radial gradient comprised of the two primary corporate colors and the two secondary colors. The two primary colors are Red and Blue. The two secondary colors are Orange and Light Blue. It is a fresh and appealing blend of colors chosen for their strong combination as well as their representation of the various types of property disasters.

The colors have been selected according to international standards as shown and are easily implemented.

Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in red and the grey tone of the secondary corporate color palette. The font used is Aldrich Bold.

Consists of a powerful element evoking the culture of restoration services as well as the first letter of the company name.

.eps | .ai | .png | .jpg | .tiff

will be used when the background color is any shade of blue or grey.

will be used when the background color is any other color than white, blue or grey.

Use of any stylized, animated, hand drawn or other versions of an unofficial logo are not permitted. This undermines the logo system and brand consistency. Please consult with Guarantee Restoration Services Trademark Licensing if you have any questions or need further help.

1

5


x

x

x1/2 x 1/2 x

1/2 x1/2 x

x

1/2 x 1/2 x

1/2 x1/2 x

6 // 40

LOGO CONSTRUCTION, CLEARSPACE ANDCOMPUTATION

CLEARSPACE

Full Logo

Definition-

Computation-

CLEARSPACE

Logo Symbol

0.5 x

0.5 x

0.5 x

2 x

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the

symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).


x

x

x1/2 x 1/2 x

1/2 x1/2 x

x

1/2 x 1/2 x

1/2 x1/2 x

6 // 40


CLEARSPACE

Full Logo

Definition-

Computation-

CLEARSPACE

Logo Symbol

0.5 x

0.5 x

0.5 x

2 x

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the

symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).

40 mm 30 mm 20 mm

15 m

m

10 m

m

5 m

m

7 // 40

APPLICATIONON A BACKGROUND

LOGO AColored Version

LOGO BColored Version

LOGO CColored Version

LOGO DColored Version

MINIMUM LOGO SIZES

Full LogoMinimum Size: 20mm x 3.33 mm

Logo SymbolMinimum Size: 5 mm x 5 mm


8 // 40


8 // 40


THE CORPORATETYPOGRAPHY

The Corporate FontsPrimary FontSecondary FontFont Hierachy

02Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic

hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques forGuarantee Restoration Services layouts.

10 // 40

THE FONT


PRIMARY FONTALDRICH

DESIGNER : MATTHEW DESMOND

-

A L D R I C HBold

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z


TYPE EXAMPLESALDRICH0 1 2 3 4 5 6 7 8 9 0

Special Characters

Figures

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | ≠ ¿ ‘« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç


Aldrich is a rounded yet squarely proportioned font that is reminiscent of early 20th Century gothic styles. With a solid stance and confident mono-weight strokes,

Aldrich is a hardworking family with roots in Midwestern ethics. Aldrich is under the open source license, SIL Open Font License.

11 // 40

THE FONT

THE CORPORATE FONTSAND TYPOGRAPHY

SECONDARY FONTOPEN SANS

DESIGNER : STEVE MATTESON

-

OPEN SANS Bold

Regular



TYPE EXAMPLESOPEN SANS 0 1 2 3 4 5 6 7 8 9 0

Special Characters

Figures

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | ≠ ¿ ‘« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç


Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE,

Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

TYPOGRAPHY ANDTEXT HIERARCHY 03Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic

hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques forGuarantee Restoration Services layouts.

Font Hierarchy

13 // 40

CONTEXT TEXTAND INNER HEADLINES

HEADLINES AND TYPOBREAKS

Caption Text

Copy Text

Headlines Copytext

Sublines Sections

Guarantee Restoration Services Typo

-

Open Sans Regular

6 pt Type / 9 pt Leading

Guarantee Restoration Services Typo- Open Sans Regular 8 pt Type / 11 pt Leading

GUARANTEE RESTORATION SERVICES TYPO- Aldrich Regular - Capital Letters 10pt Type / 10pt Leading

GUARANTEE RESTORATION SERVICES TYPO- Aldrich Bold - Capital Letters 16pt Type / 16pt Leading

GUARANTEE TYPO- Aldrich Bold - Capital Letters 34pt Type / 30 pt Leading

THE HEADER- Aldrich Bold - Capital Letters 48pt Type / 48 pt Leading

Big Headlines and Title

Sequencer and Title for Marketing


14 // 40


CORPORATECOLOR SYSTEM THE PRIMARY COLOR SYSTEMAND COLOR CODES

The Corporate ColorsPrimary Color SystemSecondary Color System

04contribute to the cohesive and harmonious look of the Guarantee Restoration Services brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

Color plays an important role in Guarantee Restoration Services corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will

16 // 40

PRIMARY COLORRED

-

COLOR CODESCMYK : C000 M100 Y100 K000Pantone : 185CHex : ed1c24 RGB : R237 G028 B036 Web : #ff3333

PRIMARY COLORBLUE

-

COLOR CODESCMYK : C088 M054 Y000 K000Pantone : 7683 CHex : 0b70b8 RGB : R011 G112 B184 Web : #0066cc

PRIMARY COLOR SYSTEM-

Usage:Explanation:

COLOR TONES COLOR TONES100 % 100 %60 % 60 %

THE GRADIENT THE GRADIENTRed Gradient Blue Gradient

80 % 80 %40 % 40 %20 % 20 %


Guarantee Restoration Services has three official colors: Red, Blue and Dark Grey. These colors are a recognizable identifier for the company.

Use them as the dominant colorpalette for all internal and external visual presentations of the company.

17 // 40

SECONDARY COLOR SYSTEM-

Usage:Explanation:

COLOR CODES

RGB : R239 G107 B036 Web : #ff6633

CMYK : C000 M055 Y085 K006Pantone : 7578 CHex : f06b23

COLOR CODES

RGB : R041 G170 B225 Web : #3399cc

CMYK : C082 M024 Y000 K012Pantone : 292 CHex : 29a9e1

COLOR CODES

RGB : R078 G078 B078 Web : #666666

CMYK : C000 M000 Y000 K069Pantone : 7540 CHex : 4e4e4e

COLOR CODES

RGB : R009 G129 B074 Web : #009933

CMYK : C093 M000 Y043 K049Pantone : 7731 CHex : 09814A

COLOR CODES

RGB : R238 G099 B082 Web : #ff6666

CMYK : C020 M058 Y066 K007Pantone : 7416 CHex : EE6352

Tones

Tones

Tones

Tones

Tones


The Secondary colors are complementary to our official colors, but are not recognizable identifiers for our company. Secondary colors should be used sparingly (less than 10 % of the palette in one piece.

Use them to accent and support the primary color palette.

18 // 40


CORPORATESTATIONERY INTERNATIONAL PAPERSTATIONERY

The Company LetterheadThe Company Business CardsThe EnvelopeLogo Placement

05Stationery is a primary means of communication and it isessential that every application be a consistent reflection of our corporate identity. There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S. business

stationery. It includes specifications for typography,color, printing method, paper stock and word processing. Stationery brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, e-mail tags or other business processes.

11811 Dunlay LaneBaton Rouge, LA 70809P. +225.753.8682E. [email protected]. www.guaranteerestoration.com

Sitatume necates aut atendio rporro et lam remped quaecto idi andigni squibus-trum repedip sanduci lignatem rehendae lit es id quatus sincia iliatios aut qui con ex est, occatus non et fugitius et estibus.

Ut volore sum inciam earume corere dolestrum quam, sam sinctiu scipis eosam nonsequo molut fugitium venissi mollupta consed ma doluptae voluptatur, core

t aut eos dis eatio voluptam, sae nis solesti onsequi corit que exerit et aut duciatur abo. Iscium reius, qui idenimus alia consendus autem ius sit, ipsandit, cullis a que sit, sinvel eum sintio torent atem eossitas sant.

Fere delit, il enimint quae vit prem quo blam, untiorro beruptatus sus, aut et haruptatet adi berae nus est etur aces quiae conet ut dolorei ciurios re iur, sita quis vel ius qui venis sa corem doluptiis vendandae niti te intiasped mo denem eos eicim ni consectas dolecatus inum que volorro in restion ecullib usapitatus experch ilibusa ndanimolores venistio blacien damet, voluptae sum et quas cus res asi volorum et fuga. Eperum sante conecto ipsa accusandis ipideles alitae quas enis nonsedit, sim et odis di ut harciissum, sunt, toreptatio ilique ni voluptat a pra que dis unt eossequidel intiassimus dolupta tendae lanis ipsundi gnitatiis pella corem vene eliti auditatquis et eium inimili gendae quid ut que eum aut rem eaquissit evelibus, et abo. Sus sa sunt laborro bea sequi cum facepe sunt.Coris vit ma atur, ommoditatus.

Fernam eostius ni cum fugiam fuga. It volorrum nihiliq uatur, comnimus nobis nestias c a dolorio dolorpos volor sitatem porest perspit, cumquas sitisciam, volores rem aruptinctur, conem lique dolorum restor autes-sum voles et veritat.

Mr. Edward SimmonsTroublemaker Company

Main Avenue, 5th Northwest Los AngelesUnited States

20 // 40

THE COMPANY LETTERHEAD-

Usage:Explanation:

Dimensions 297 x 210mmDIN A4

Weight 120g/m Uncoatedwhite

Print OffsetCMYK

PARAMETER


This shows the approved layouts with the primary elements of the Guarantee Restoration Services stationery system for thefront- and backside of the letterheads.

The letterhead will be used for all official communication that is going out of Guarantee Restoration Services company.

11811 Dunlay LaneBaton Rouge, LA 70809P. +225.753.8682E. [email protected]. www.guaranteerestoration.com

21 // 40

THE COMPANY ENVELOPE-Explanation:

Dimensions 297 x 210mmDIN A4

Weight 120g/m Uncoatedwhite

Print OffsetCMYK

THE COMPANYBUSINESS CARDS-

Explanation:

Usage:

PARAMETER

Dimensions 85 x 55 mm

Weight 400g/m Uncoated white

Print CMYK

SHAWN FOLKSPRESIDENT | CEO

11811 Dunlay Ln., Baton Rouge, LA 70809P. + 225.753.8682E. [email protected]. www.guaranteerestoration.com

DISASTER REHABILITATION& RESTORATION SERVICES

FIREWATER MOLDI I

HVAC CLEANING BIOHAZARD CLEANUPI


DISASTER REHABILITATION& RESTORATION SERVICES

This shows the approved layout with the primary elements of the Guarantee Restoration Services stationery system for envelopes.

The business cards will be used for all official contact and communication of Guarantee Restoration Services company.

Insert the Guarantee Restoration Services letterhead and send your documents throughout the world.

This shows the approved layouts with the primary elements of the Guarantee Restoration Services stationery system for business cards.

THE CORRECTLOGO PLACEMENT Correct Logo Placement

06

23 // 40

Example 297 x 210mmDIN A4

PARAMETER

CORRECTLOGO PLACEMENT-Explanation:


To place the Design.Inc logo in the correct wayplease use one of the approved styles that areshown on the right. To place the GuaranteeRestoration Services logo in other ways is not allowed.

CUSTOMIZEDGRID SYSTEMSGrid SystemsVertical Grid Systems A4Vertical Poster Grid System A3Horizontal Presentation Grid SystemVertical Grid System for Tablets

07

25 // 40

GUARANTEE RESTORATIONSERVICES CUSTOMIZED GRID SYSTEMS -

A4 VERTICAL GRIDSYSTEM EXAMPLES


In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

27 // 40

GUARANTEE RESTORATION SERVICES CUSTOMIZED GRIDSYSTEMS -

A3 VERTICAL GRIDSYSTEM EXAMPLES

-

Explanation: This shows an approved layout witha typography grid for an A3 Poster ofGuarantee Restoration Services.

Example: Poster A3


“24/7 ISN’T JUST A NUMBER & NEITHER

ARE YOU.”Lorem ipsum dolor sit amet, purus sem ac vestibulum, turpis vel ornare felis. Ligula lacus odio est id, nulla tincidunt donec leo a. Velit quis est ullamcorper, senectus vestibulum nec nisl elementum. Integer pulvinar in erat, est neque porta ac semper, tincidunt nulla mi donec sapien, mi pulvinar eget quam pretium. Sapien class arcu vel morbi, porttitor dolore placerat elit, bibendum nascetur eu mauris. Laoreet eget imperdiet sit nec, in mauris lectus fusce elementum, curabitur vulputate nec non, maecenas neque pede libero justo.

Egestas diam lacus elit curabitur, vestibulum massa lorem nunc wisi, nec nunc convallis rhoncus maecenas. Eu sem pede per eget, ut ut ac pretium, eu id ut mauris. Ipsum iaculis nibh tellus lacus, velit morbi pede vel nec, etiam arcu sit vestibulum. Augue mauris eget ante cras, quis duis fusce eros. Est mauris magna vehicula vitae, vestibulum blandit aenean sed. Pulvinar dapibus suspendisse natoque, inceptos felis auctor turpis in, lacinia diam nunc a id.

Error quam elementum ipsum mollis, sit tristique tortor sit. Quam felis fermentum dolor, donec ligula consequat gravida leo, varius lectus pharetra nunc. Lobortis sodales phasellus arcu ante, luctus consectetuer neque tellus, accumsan adipisicing interdum tincidunt curabitur. Lacus pulvinar ornare est, ac feugiat lectus ante sem. Metus fusce posuere suscipit, curabitur nulla vivamus convallis, aliquet mauris sapien vi

Sed duis ac fames, augue suspendisse vitae est risus, ac etiam sapien purus sodales, et arcu corporis nascetur.tae, morbi quis id lorem. Sed duis ac fames, augue suspendisse vitae est risus, ac etiam sapien purus sodales, et arcu corporis nascetur.

P R O U D L Y S E R V I N G O U R C O M M U N I T Y M O R E T H A N 4 0 Y E A R S .

28 // 40

Examples: Screen Grids

GUARANTEE RESTORATIONSERVICES CUSTOMIZED GRID SYSTEMS -

SCREEN HORZONTALGRID SYSTEM EXAMPLES

- Explanation:


This shows an approved layout witha typography grid for a 16:9 Screenof Guarantee Restoration Services. This will be used for company presentations in Powerpoint or Keynote.

P R O U D L Y S E R V I N G O U R C O M M U N I T Y M O R E T H A N 4 0 Y E A R S .

29 // 40

Example: Tablet

-

TABLET VERTICAL GRIDSYSTEM EXAMPLE

- Explanation: This shows an approved layout witha typography grid for an iPad tabletPoster of Guarantee Restoration Services.

GUARANTEE RESTORATIONSERVICES CUSTOMIZED GRID SYSTEMS


IMAGES ANDBLENDING MODES Corporate ImageCorporate Image ColorCorporate Image Black and WhiteBlending Modes and Options

08

31 // 40

GUARANTEE RESTORATIONSERVICES CORPORATE IMAGE :COLORED IMAGES

- Requirements: - high contrast- sharp images- minimalistic look- modern and businesslike

Corporate Images are responsible to transfer the values of Guarantee Restoration Services to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Guarantee Restoration Services use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

EXAMPLES FOR GUARANTEE RESTORATION SERVICES CORPORATE IMAGE SYSTEM




GUARANTEE RESTORATIONSERVICES CORPORATE IMAGE :BLACK & WHITE

32 // 40

- Requirements: - black and white colors- high contrast- sharp images- minimalistic look- modern and businesslike


33 // 40

- How to:

1) use it in duotone images colors

2) use a placeholder with a white, red or blue back

3) adjust the layer style to “multiply”

GUARANTEE RESTORATIONSERVICES BLENDING MODE FOR IMAGES


Image effects and blending modes raise the concision and the recognizability of a brand. Also, they are able to divide content and other graphical elements that are used in layouts. In the same way, the support statement of the images used raise application possibilities.

“24/7 ISN’T JUST A NUMBER & NEITHER

ARE YOU.”

S E R V I N G

CORPORATE ICONOGRAPHYCorporate IconographyApplication

09

GUARANTEE RESTORATION SERVICES CORPORATEICONOGRAPHY

35 // 40

-

How to: - only use icon with a backround- minimum stroke size: 0.5 pt - upscale only proportional

<– Scan for download iconography

http://www.design-inc.com/iconography.zipICONONOGRAPHY DOWNLOAD LINK

Direct Link :


EXAMPLES FOR GUARANTEE RESTORATION SERVICES CORPORATE ICONOGRAPHY SYSTEM

An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function or data file.

SUMMARYAND CONTACTSummaryContact

10


37 // 40

<– Scan for download the manual

http://www.creativefarmagency/grs_manual.zipCOMPLETE MANUAL DOWNLOAD LINK

CONTACT Direct Link :

A SHORT SUMMARY

For further information, please contact:

Drew McArdleCreative Farm Digital Agency

E: [email protected]: +225.603.1881

Guarantee Restorarion ServicesBrand Collection

Family owned and operated since 1974, Guarantee Restoration Services provides professional service to homeowners, property managers and insurance companies alike. By adding the resources of a nationally recognized cleaning and restoration expert, Guarantee Restoration Services maintains family values while offering expanded service to our customers.

Guarantee Restoration Services provides quality disaster cleaning and repair, including 24-hour emergency services. Call on Guarantee Service Team for fire, water, wind, vandalism and other damage repair services.

Guarantee Restoration Services corporate identity and elements thereof should always be utilized to strengthen our public and internal image. Our corporate identity and it’s elements represent the culture of strength, tradition and quality workmanship which we stand for.

THANK YOUFOR INTERESTFor further questions, please feel free to contact us.

11


39 // 40

CONTACT

Address

GUARANTEE RESTORATION SERVICES11811 Dunlay LaneBaton Rouge, LA 70809

BRAND MANUAL & GUIDELINES

grs brand manual & guidelines

Documents