Providing the latest 2013 Industry Research

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BPMARESEARCH

The survey was commissioned by the BPMA and individual interviews were carried out by an independent research agency in December 2012 to a 1000 respondents, the results of which were published in Spring 2013

Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education

52 per cent of respondents were aged 30 - 49

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About the BPMA

Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With more than 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry.

BPMARESEARCH

Exam

ple

tex

t

Exam

ple

tex

t

Exam

ple

tex

t

USB

Sti

ck

Ham

pe

rs

Clo

ck &

wat

ch

43%.

Which promotional products are most likely to motivate you to take action or lead to a more favourable impression of the advertiser/company?

31.1%.

26.2%.

Promotional Product

%

Hamper 43.3 %

USB stick 31.1%

Clock/watch 26.2%

Luggage 21.8%

Umbrella 19.8%

Mug 18.0%

Confectionery 17.2%

T/golf shirt 16.5%

Diary/notebook 16.1%

Pen 15.3%Wallet 14.5%

Lugg

age

21.8%.

*multi answers possible

BPMARESEARCH% Pen

Clock/Watch

Umbrella

Mug

Which products are you most likely to keep the LONGEST” (at least a year) are

USB

*multi answers possible

BPMARESEARCH

Mug56

Mousemat44

USB 29

Sticky Pads 23

Diaries19

Pens 124

Calendars50

Most prevalent promotional products that you have in your office or desk

Summary of the 7 top products are:

Out of 1000 respondents

BPMARESEARCH

46.1%

61.4%

66.9%

97.7%

94.1%

like receiving free promotional products that have an advertising message

50.5

generally keep the product if they like the particular product

generally keep promotional productsif they have a use for them

think promotional products are nota waste of money

would like to get promotional products more often

do not forget the advertiser/productadvertised after they have had thepromotional product for more thansix months.

In general, what are your immediate actions and reactions upon receiving a promotional product?

*multi answers possible

BPMARESEARCH

TV39%

Promotional Products

35%

Online10%

Direct Mail5%

Print10%

In your perception which one of the following media has the best ability to make you remember the product, brand or service because you see it more often:

*Figures have been rounded down

BPMARESEARCH

8.9%

19.4%

11.2%

9.8%

Promotional Products

50.7%

TV

Online

Print (newspapers/magazines)

Direct Mail

In your perception which one of the following advertising media has the best ability to get you to take action:

BPMARESEARCH

*multi answers possibleK

eyR

ing

at least 1 product

5 products or more

2 products or more

How many promotional products do you have on/in your office or desk?

BPMARESEARCH

Exam

ple

tex

t

Key

Rin

g

I w

ou

ld g

et it

re

gard

less

of

pro

du

ct

I wo

uld

get

th

e p

rom

oti

on

al it

em

if it

s u

sefu

l

I wo

uld

get

th

e it

em

if it

s at

trac

tive

17.4%

20.2%.

53.9%.

If free promotional products given away at an event, which actions are you likely to take

I wo

uld

pic

k it

up

if I

tho

ugh

t it

was

co

llect

able

I wo

ud

no

t p

ick

up

5.6%

2.9%

BPMARESEARCH

Exam

ple

tex

t

Key

Rin

g

Pe

n

Mu

g

USB

Sti

ck

40.6%

47.1%. 47.1%

Which of these products if they are useful enable you to recall advertiser or message

36.7%

35.2%

Promotional Product %

Mug 47.1%

Pen 47.1%

USB Stick 40.6%

Calendar 36.7&

Diary or note book 35.2%

Umbrella 31.1%

Fridge Magnet 29.3%

T Shirt 29.0%

T/golf shirt 16.5%

Stickynote pad 28.3%

Mousemat 27.4%

Clock/watch 25.2%

Cal

en

dar

Dia

ry o

r N

ote

bo

ok

BPMARESEARCH

Exam

ple

tex

t

Key

Rin

g

Favo

ura

ble

imp

ress

ion

of

adve

rtis

er

I hav

e u

sed

th

e p

rod

uct

sev

eral

tim

es

Rec

om

me

nd

ed

16.7%

34.3%.

55.9%.

Think of one promotional item, tell us your responses based on what you remember

Pu

rch

ased

Co

nta

cted

15.1%

13.3%

*multi answers possible

BPMARESEARCH

Key

Rin

g

This advertising medium has ability to make me feel appreciated

Print8%

Online8%

Direct Mail9%

TV11%

Promotional Products

64%

BPMARESEARCH

Exam

ple

tex

t

Key

Rin

g

TV Pro

mo

tio

nal

Pro

du

cts

Pri

nt

8.7%

16.9%.

60.1%.

I feel positive reactions when exposed to this advertising medium

On

line

Dir

ect

Mai

l

7.9%

6.4%

BPMARESEARCH

Key

Rin

g

I like this medium because its a constant reminder to me

Promotional Products, 61.1%

TV, 15.3%

Print, 9.6%

Online, 8%

Direct Mail, 6%

BPMARESEARCH

Exam

ple

tex

t

Key

Rin

g

TV Pro

mo

tio

nal

Pro

du

cts

On

line

11.2%

19.4%.

50.7%.

This advertising medium provides me with an incentive to TAKE ACTION!

9.8%

8.9%

Dir

ect

Pri

nt

BPMARESEARCH

Exam

ple

tex

t

Key

Rin

g

TV Pro

mo

tio

nal

Pro

du

cts

Dir

ect

Mai

l

8.9%

16.5%.

58.6%.

This advertising medium is best suited to invoking loyalty to an event or cause

On

line

Pri

nt

8.6%

7.4%

BPMARESEARCH

Exam

ple

tex

t

Key

Rin

g

TV

Pro

mo

tio

nal

Pro

du

cts

On

line

11.7%

22.5%.

48.4%.

This advertising medium allows for unique attention grabbing delivery

Dir

ect

Mai

l

Pri

nt-

9.4%

8.0%