Providing the latest 2013 Industry Research
2
BPMARESEARCH
The survey was commissioned by the BPMA and individual interviews were carried out by an independent research agency in December 2012 to a 1000 respondents, the results of which were published in Spring 2013
Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education
52 per cent of respondents were aged 30 - 49
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About the BPMA
Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With more than 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry.
BPMARESEARCH
Exam
ple
tex
t
Exam
ple
tex
t
Exam
ple
tex
t
USB
Sti
ck
Ham
pe
rs
Clo
ck &
wat
ch
43%.
Which promotional products are most likely to motivate you to take action or lead to a more favourable impression of the advertiser/company?
31.1%.
26.2%.
Promotional Product
%
Hamper 43.3 %
USB stick 31.1%
Clock/watch 26.2%
Luggage 21.8%
Umbrella 19.8%
Mug 18.0%
Confectionery 17.2%
T/golf shirt 16.5%
Diary/notebook 16.1%
Pen 15.3%Wallet 14.5%
Lugg
age
21.8%.
*multi answers possible
BPMARESEARCH% Pen
Clock/Watch
Umbrella
Mug
Which products are you most likely to keep the LONGEST” (at least a year) are
USB
*multi answers possible
BPMARESEARCH
Mug56
Mousemat44
USB 29
Sticky Pads 23
Diaries19
Pens 124
Calendars50
Most prevalent promotional products that you have in your office or desk
Summary of the 7 top products are:
Out of 1000 respondents
BPMARESEARCH
46.1%
61.4%
66.9%
97.7%
94.1%
like receiving free promotional products that have an advertising message
50.5
generally keep the product if they like the particular product
generally keep promotional productsif they have a use for them
think promotional products are nota waste of money
would like to get promotional products more often
do not forget the advertiser/productadvertised after they have had thepromotional product for more thansix months.
In general, what are your immediate actions and reactions upon receiving a promotional product?
*multi answers possible
BPMARESEARCH
TV39%
Promotional Products
35%
Online10%
Direct Mail5%
Print10%
In your perception which one of the following media has the best ability to make you remember the product, brand or service because you see it more often:
*Figures have been rounded down
BPMARESEARCH
8.9%
19.4%
11.2%
9.8%
Promotional Products
50.7%
TV
Online
Print (newspapers/magazines)
Direct Mail
In your perception which one of the following advertising media has the best ability to get you to take action:
BPMARESEARCH
*multi answers possibleK
eyR
ing
at least 1 product
5 products or more
2 products or more
How many promotional products do you have on/in your office or desk?
BPMARESEARCH
Exam
ple
tex
t
Key
Rin
g
I w
ou
ld g
et it
re
gard
less
of
pro
du
ct
I wo
uld
get
th
e p
rom
oti
on
al it
em
if it
s u
sefu
l
I wo
uld
get
th
e it
em
if it
s at
trac
tive
17.4%
20.2%.
53.9%.
If free promotional products given away at an event, which actions are you likely to take
I wo
uld
pic
k it
up
if I
tho
ugh
t it
was
co
llect
able
I wo
ud
no
t p
ick
up
5.6%
2.9%
BPMARESEARCH
Exam
ple
tex
t
Key
Rin
g
Pe
n
Mu
g
USB
Sti
ck
40.6%
47.1%. 47.1%
Which of these products if they are useful enable you to recall advertiser or message
36.7%
35.2%
Promotional Product %
Mug 47.1%
Pen 47.1%
USB Stick 40.6%
Calendar 36.7&
Diary or note book 35.2%
Umbrella 31.1%
Fridge Magnet 29.3%
T Shirt 29.0%
T/golf shirt 16.5%
Stickynote pad 28.3%
Mousemat 27.4%
Clock/watch 25.2%
Cal
en
dar
Dia
ry o
r N
ote
bo
ok
BPMARESEARCH
Exam
ple
tex
t
Key
Rin
g
Favo
ura
ble
imp
ress
ion
of
adve
rtis
er
I hav
e u
sed
th
e p
rod
uct
sev
eral
tim
es
Rec
om
me
nd
ed
16.7%
34.3%.
55.9%.
Think of one promotional item, tell us your responses based on what you remember
Pu
rch
ased
Co
nta
cted
15.1%
13.3%
*multi answers possible
BPMARESEARCH
Key
Rin
g
This advertising medium has ability to make me feel appreciated
Print8%
Online8%
Direct Mail9%
TV11%
Promotional Products
64%
BPMARESEARCH
Exam
ple
tex
t
Key
Rin
g
TV Pro
mo
tio
nal
Pro
du
cts
Pri
nt
8.7%
16.9%.
60.1%.
I feel positive reactions when exposed to this advertising medium
On
line
Dir
ect
Mai
l
7.9%
6.4%
BPMARESEARCH
Key
Rin
g
I like this medium because its a constant reminder to me
Promotional Products, 61.1%
TV, 15.3%
Print, 9.6%
Online, 8%
Direct Mail, 6%
BPMARESEARCH
Exam
ple
tex
t
Key
Rin
g
TV Pro
mo
tio
nal
Pro
du
cts
On
line
11.2%
19.4%.
50.7%.
This advertising medium provides me with an incentive to TAKE ACTION!
9.8%
8.9%
Dir
ect
Pri
nt
BPMARESEARCH
Exam
ple
tex
t
Key
Rin
g
TV Pro
mo
tio
nal
Pro
du
cts
Dir
ect
Mai
l
8.9%
16.5%.
58.6%.
This advertising medium is best suited to invoking loyalty to an event or cause
On
line
Pri
nt
8.6%
7.4%
BPMARESEARCH
Exam
ple
tex
t
Key
Rin
g
TV
Pro
mo
tio
nal
Pro
du
cts
On
line
11.7%
22.5%.
48.4%.
This advertising medium allows for unique attention grabbing delivery
Dir
ect
Mai
l
Pri
nt-
9.4%
8.0%