owlsee - bpma student design awards entry
TRANSCRIPT
Flat-Pack Binoculars: OwlSee
� of �1 3BPMAAsher Erskine | N0562074
285 million people are estimated to be visually
impaired worldwide
• Origami style design • 5X magnification • Easily stacked, pocket sized and lightweight • ‘Portable billboard’; provides a blank canvas for branding • QR code on sleeve replaces tickets, receipts and maps "Fully recyclable. Endlessly reusable. Limitlessly customisable.
1 unit > 81p YUPO p`aper body:
Approx. 1p per unit 100% recyclable, tear-resistant, waterproof
paper.
Recycled white card sleeve: Approx. 0.002p
per unit
Polystyrene magnification lens ( x4 ): Approx. 75p
per unit
A6
OwlSee: Adaptable Promotion
� of �2 3BPMAAsher Erskine | N0562074
The beauty of OwlSee’s simple design, is its ability to work for any brand or company, and still look purpose designed. A splash of colour, and a small logo are all that’s required to transform the original OwlSee model into a functional and lasting promotional product. Whether it be a purple YUPO body, with green band in the case of Wimbledon, or an area map to help tourists navigate the sections of London Zoo. Offering a 90mm x 140mm printing surface, OwlSee is endlessly customisable and versatile.
get closer to the moment.
Hands on: Flat-Pack Binoculars in Use
� of �3 3BPMAAsher Erskine | N0562074
Take your binoculars in your hiking backpack
Assemble, following the instructions on the sleeve
Enjoy the beauty of the great outdoors
See nature in close upRecycle after use
1 2 3 54
REMOVE SLEEVE PUSH IN MIDDLE SQUEEZE SIDES FLIP DOWN LENSES REPLACE SLEEVE AND ENJOYYOUR WORLD IN CLOSE-UP