owlsee - bpma student design awards entry

3
Flat-Pack Binoculars: OwlSee of 1 3 BPMA Asher Erskine | N0562074 285 million people are estimated to be visually impaired worldwide Origami style design 5X magnification Easily stacked, pocket sized and lightweight ‘Portable billboard’; provides a blank canvas for branding QR code on sleeve replaces tickets, receipts and maps Fully recyclable. Endlessly reusable. Limitlessly customisable. 1 unit > 81p YUPO p`aper body: Approx. 1p per unit 100% recyclable, tear- resistant, waterproof paper. Recycled white card sleeve: Approx. 0.002p per unit Polystyrene magnification lens ( x4 ): Approx. 75p per unit A6

Upload: the-bpma

Post on 04-Aug-2015

38 views

Category:

Design


0 download

TRANSCRIPT

Flat-Pack Binoculars: OwlSee

� of �1 3BPMAAsher Erskine | N0562074

285 million people are estimated to be visually

impaired worldwide

• Origami style design • 5X magnification • Easily stacked, pocket sized and lightweight • ‘Portable billboard’; provides a blank canvas for branding • QR code on sleeve replaces tickets, receipts and maps "Fully recyclable. Endlessly reusable. Limitlessly customisable.

1 unit > 81p YUPO p`aper body:

Approx. 1p per unit 100% recyclable, tear-resistant, waterproof

paper.

Recycled white card sleeve: Approx. 0.002p

per unit

Polystyrene magnification lens ( x4 ): Approx. 75p

per unit

A6

OwlSee: Adaptable Promotion

� of �2 3BPMAAsher Erskine | N0562074

The beauty of OwlSee’s simple design, is its ability to work for any brand or company, and still look purpose designed. A splash of colour, and a small logo are all that’s required to transform the original OwlSee model into a functional and lasting promotional product. Whether it be a purple YUPO body, with green band in the case of Wimbledon, or an area map to help tourists navigate the sections of London Zoo. Offering a 90mm x 140mm printing surface, OwlSee is endlessly customisable and versatile.

get closer to the moment.

Hands on: Flat-Pack Binoculars in Use

� of �3 3BPMAAsher Erskine | N0562074

Take your binoculars in your hiking backpack

Assemble, following the instructions on the sleeve

Enjoy the beauty of the great outdoors

See nature in close upRecycle after use

1 2 3 54

REMOVE SLEEVE PUSH IN MIDDLE SQUEEZE SIDES FLIP DOWN LENSES REPLACE SLEEVE AND ENJOYYOUR WORLD IN CLOSE-UP