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BPMARESEARCH

The survey was commissioned by the BPMA and individual interviews were carried out by an independent research agency in December 2012 to a 1000 respondents, the results of which were published in Spring 2013

Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education

52 per cent of respondents were aged 30 - 49

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About the BPMA

Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With more than 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry.

BPMARESEARCH

Exam

ple

text

Exam

ple

text

Exam

ple

text

USB

Stic

k

Ham

pers

Cloc

k &

wat

ch

43%.

Which promotional products are most likely to motivate you to take action or lead to a more favourable impression of the advertiser/company?

31.1%.

26.2%.

Promotional Product %

Hamper 43.3 %USB stick 31.1%Clock/watch 26.2%Luggage 21.8%Umbrella 19.8%Mug 18.0%Confectionery 17.2%T/golf shirt 16.5%Diary/notebook 16.1%Pen 15.3%Wallet 14.5%

Lugg

age

21.8%.

*multi answers possible

BPMARESEARCH%

... 63 per cent are most likely to

keep a USB the LONGEST”Pen

Clock/Watch

Umbrella

Mug

Which products are you most likely to keep the LONGEST” (at least a year) are

USB

*multi answers possible

BPMARESEARCHMost prevalent promotional products that you have in your office or desk

Summary of the 7 top products are:

Out of 1000 respondents

BPMARESEARCH

In general, what are your immediate actions and reactions upon receiving a promotional product?

*multi answers possible

BPMARESEARCH In your perception which one of the following media has the best ability to make you remember the product, brand or service because you see it more often:

*Figures have been rounded down

BPMARESEARCH

In your perception which one of the following advertising media has the best ability to get you to take action:

BPMARESEARCH

*multi answers possibleKe

yRin

g

at least 1 product

5 products or more

2 products or more

How many promotional products do you have on/in your office or desk?

OVER HALF (52.7%) have 3 or

more products on desk/in office,

and Nearly a third (30.6%) have 4

or more products.

BPMARESEARCH

Exam

ple

text

KeyR

ing

I w

ould

get

it re

gard

less

of p

rodu

ct

I wou

ld g

et th

e pr

omoti

onal

item

if it

s us

eful

I wou

ld g

et th

e ite

m if

its

attra

ctive

17.4%

20.2%.

53.9%. If free promotional products given away at an event, which actions are you likely to take

I wou

ld p

ick

it u

p if

I th

ough

t it w

as

colle

ctab

le

I wou

d no

t pi

ck u

p

5.6%

2.9%

BPMARESEARCH

Exam

ple

text

KeyR

ing

Pen

Mug

USB

Stic

k

40.6%

47.1%. 47.1%Which of these products if they are useful enable you to recall advertiser or message

36.7%

35.2%

Promotional Product %

Mug 47.1%Pen 47.1%USB Stick 40.6%Calendar 36.7&Diary or note book 35.2%Umbrella 31.1%Fridge Magnet 29.3%T Shirt 29.0%T/golf shirt 16.5%Stickynote pad 28.3%Mousemat 27.4%Clock/watch 25.2%

Cale

ndar

Dia

ry o

r Not

eboo

k

BPMARESEARCH

Exam

ple

text

KeyR

ing

Favo

urab

le im

pres

sion

of a

dver

tiser

I hav

e us

ed th

e pr

oduc

t sev

eral

tim

es

Reco

mm

ende

d

16.7%

34.3%.

55.9%.

Think of one promotional item, tell us your responses based on what you remember

Pur

chas

ed

Con

tact

ed15.1%

13.3%

*multi answers possible

BPMARESEARCH

KeyR

ing

This advertising medium has ability to make me feel appreciated

BPMARESEARCH

Exam

ple

text

KeyR

ing

TV Prom

otion

al P

rodu

cts

Prin

t

8.7%

16.9%.

60.1%. I feel positive reactions when exposed to this advertising medium

Onl

ine

Dire

ct

Mai

l

7.9%

6.4%

BPMARESEARCH

KeyR

ing

I like this medium because its a constant reminder to me

BPMARESEARCH

Exam

ple

text

KeyR

ing

TV Prom

otion

al P

rodu

cts

Onl

ine

11.2%

19.4%.

50.7%.

This advertising medium provides me with an incentive to TAKE ACTION!

9.8%

8.9%

Dire

ct

Prin

t

BPMARESEARCH

Exam

ple

text

KeyR

ing

TV Prom

otion

al P

rodu

cts

Dire

ct M

ail

8.9%

16.5%.

58.6%.

This advertising medium is best suited to invoking loyalty to an event or cause

O

nlin

e

Prin

t

8.6%

7.4%

BPMARESEARCH

Exam

ple

text

KeyR

ing

TV

Prom

otion

al P

rodu

cts

Onl

ine

11.7%

22.5%.

48.4%. This advertising medium allows for unique attention grabbing delivery

Dire

ct M

ail

Prin

t-

9.4%

8.0%

19

BPMARESEARCH

Email your clients with the main findings.

Upload to your Website.

Presentations to clients & local businesses.

Your email footer & blogs.

Add to blogs & social media.

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