global direct marketing services - procurement market intelligence report 2017 - 2021
TRANSCRIPT
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Global Direct Marketing Services - Procurement Market Intelligence
Report 2017-2021
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Scope of The Report
• Market insights of the global direct marketing services market
• Supply insights of the global direct marketing services market
• Pricing insights of the global direct marketing services market
• Category essentials of the global direct marketing services market
• Cost drivers that will shape the supplier landscape
• Understanding the challenges faced by the procurement managers
• Analysis of the key procurement best practices to drive the
maximum benefits
• Supplier market landscape and future trajectory of the market
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Procurement Best Practices
Buyers should adopt systematic procurement practices that allow them to exert better control over service providers,
irrespective of the prevailing market conditions, as this will help them manage expenses better and procure high-
quality services.
• Engaging with suppliers who offer multi-channel marketing services
• Assess supplier's mail tracking systems
• Use of technology in direct marketing campaigns
• Analyze agencies analytical capabilities
Key Strategies
Global Direct Marketing Services - Procurement
Market Intelligence Report 2017-2021
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Procurement Challenges
Buyers tend to engage with many agencies for different campaigns. Hence, they face complexities in managing
different channels and the lack of continuity in campaigns.
Key Challenges
• Lack of continuity in marketing campaigns
• Complexities in handling multiple data channels
• Shortage of agencies that offer omnichannel services
Read more: https://goo.gl/Jq6jct
Top Suppliers and Regions
Suppliers Regions
• Wunderman
• Epsilon
• Ogilvyone Worldwide
• Experian
• Rapp Worldwide
• Americas
• APAC
• Europe
View Our Report: Global Direct Marketing Services - Procurement Market Intelligence Report 2017-2021
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