global creative agencies market - procurement market intelligence report 2017 - 2021
TRANSCRIPT
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Global Creative Agencies Market - Procurement Market Intelligence
Report 2017-2021
USA – CANADA – UK – CHINA – INDIA
Scope of The Report
• Market insights of the global creative agencies market
• Supply insights of the global creative agencies market
• Pricing insights of the global creative agencies market
• Category essentials of the global creative agencies market
• Cost drivers that will shape the supplier landscape
• Understanding the challenges faced by the procurement managers
• Analysis of the key procurement best practices to drive the
maximum benefits
• Supplier market landscape and future trajectory of the market
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Procurement Best Practices
Buyers should adopt systematic procurement practices that allow them to exert better control over service providers,
irrespective of the prevailing market conditions, as this will help them manage expenses better and procure high-
quality services.
• Analyze agencies' predictive analytics capabilities
• Facilitate collaboration between agencies and internal teams
• Use of ROI measurement metrics
• Evaluate omni-channel capabilities of suppliers
Key Strategies
Global Creative Agencies Market - Procurement
Market Intelligence Report 2017-2021
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Procurement Challenges
The demand for creative services is being affected by high agency costs, lack of specialization of agencies, and
chances of inconsistency in services provided by agencies.
Key Challenges
• Risk of service inconsistency
• Higher agency costs and commissions
• Risk of limited specialization of full service agencies
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Top Suppliers and Regions
Suppliers Regions
• WPP
• Omnicom Group
• Publicis Groupe
• Interpublic Group
• Dentsu
• Americas
• APAC
• EMEA
View Our Report: Global Creative Agencies Market - Procurement Market Intelligence Report 2017-2021
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