Introducing Generation Z ndash Who Are These Digital Natives
amp What Do They NeedLeahcim Semaj PhD
July 14 2016
Dr Leahcim SemajChief Ideator amp Resultant
The JobBankKeep In Touch
WWWLTSEMAJCOM 3
Introducing Generation Z ndashWho Are These Digital Natives amp What
Do They Need Who are the Gen Zs What do they share with the Baby Boomer generation - realistic pragmatic and very competitive What do they share with Gen Xs - environmentally aware and tech savvy What do they share with Gen Ys - highly customized entrepreneurial What is special about them - Cynical Private Multi-tasking Hyper-aware Technology-reliant High Incivility Quotient How can we help them to be the best that they can be
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Where Are We Now
HOW DID WE GET HERE
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Your Social Media Presence
The New NormalIGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
Dr Leahcim SemajCEO The JobBank
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Remember this
WWWLTSEMAJCOM 8
Or does this look more familiar
ldquoWe donrsquot ldquogordquo online anymore
We lsquoliversquo onlineWe need to think beyond lsquocustomer journeysrsquo amp map the moments
in our target customers day the moments that matter amp ask ndash How will we deliver value in that moment
- Jerry Dischler (VP of product management at Google)
ldquoSmartphones are the new windows we
look through them and we see the world
-Kemal Brown
More people own a cell phone than a toothbrush
- 60 Second Marketer
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Dr Leahcim SemajChief Ideator amp Resultant
The JobBankKeep In Touch
WWWLTSEMAJCOM 3
Introducing Generation Z ndashWho Are These Digital Natives amp What
Do They Need Who are the Gen Zs What do they share with the Baby Boomer generation - realistic pragmatic and very competitive What do they share with Gen Xs - environmentally aware and tech savvy What do they share with Gen Ys - highly customized entrepreneurial What is special about them - Cynical Private Multi-tasking Hyper-aware Technology-reliant High Incivility Quotient How can we help them to be the best that they can be
WWWLTSEMAJCOM 5
Where Are We Now
HOW DID WE GET HERE
WWWLTSEMAJCOM 6
Your Social Media Presence
The New NormalIGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
Dr Leahcim SemajCEO The JobBank
WWWLTSEMAJCOM 7
Remember this
WWWLTSEMAJCOM 8
Or does this look more familiar
ldquoWe donrsquot ldquogordquo online anymore
We lsquoliversquo onlineWe need to think beyond lsquocustomer journeysrsquo amp map the moments
in our target customers day the moments that matter amp ask ndash How will we deliver value in that moment
- Jerry Dischler (VP of product management at Google)
ldquoSmartphones are the new windows we
look through them and we see the world
-Kemal Brown
More people own a cell phone than a toothbrush
- 60 Second Marketer
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 3
Introducing Generation Z ndashWho Are These Digital Natives amp What
Do They Need Who are the Gen Zs What do they share with the Baby Boomer generation - realistic pragmatic and very competitive What do they share with Gen Xs - environmentally aware and tech savvy What do they share with Gen Ys - highly customized entrepreneurial What is special about them - Cynical Private Multi-tasking Hyper-aware Technology-reliant High Incivility Quotient How can we help them to be the best that they can be
WWWLTSEMAJCOM 5
Where Are We Now
HOW DID WE GET HERE
WWWLTSEMAJCOM 6
Your Social Media Presence
The New NormalIGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
Dr Leahcim SemajCEO The JobBank
WWWLTSEMAJCOM 7
Remember this
WWWLTSEMAJCOM 8
Or does this look more familiar
ldquoWe donrsquot ldquogordquo online anymore
We lsquoliversquo onlineWe need to think beyond lsquocustomer journeysrsquo amp map the moments
in our target customers day the moments that matter amp ask ndash How will we deliver value in that moment
- Jerry Dischler (VP of product management at Google)
ldquoSmartphones are the new windows we
look through them and we see the world
-Kemal Brown
More people own a cell phone than a toothbrush
- 60 Second Marketer
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 5
Where Are We Now
HOW DID WE GET HERE
WWWLTSEMAJCOM 6
Your Social Media Presence
The New NormalIGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
Dr Leahcim SemajCEO The JobBank
WWWLTSEMAJCOM 7
Remember this
WWWLTSEMAJCOM 8
Or does this look more familiar
ldquoWe donrsquot ldquogordquo online anymore
We lsquoliversquo onlineWe need to think beyond lsquocustomer journeysrsquo amp map the moments
in our target customers day the moments that matter amp ask ndash How will we deliver value in that moment
- Jerry Dischler (VP of product management at Google)
ldquoSmartphones are the new windows we
look through them and we see the world
-Kemal Brown
More people own a cell phone than a toothbrush
- 60 Second Marketer
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 6
Your Social Media Presence
The New NormalIGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
Dr Leahcim SemajCEO The JobBank
WWWLTSEMAJCOM 7
Remember this
WWWLTSEMAJCOM 8
Or does this look more familiar
ldquoWe donrsquot ldquogordquo online anymore
We lsquoliversquo onlineWe need to think beyond lsquocustomer journeysrsquo amp map the moments
in our target customers day the moments that matter amp ask ndash How will we deliver value in that moment
- Jerry Dischler (VP of product management at Google)
ldquoSmartphones are the new windows we
look through them and we see the world
-Kemal Brown
More people own a cell phone than a toothbrush
- 60 Second Marketer
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 7
Remember this
WWWLTSEMAJCOM 8
Or does this look more familiar
ldquoWe donrsquot ldquogordquo online anymore
We lsquoliversquo onlineWe need to think beyond lsquocustomer journeysrsquo amp map the moments
in our target customers day the moments that matter amp ask ndash How will we deliver value in that moment
- Jerry Dischler (VP of product management at Google)
ldquoSmartphones are the new windows we
look through them and we see the world
-Kemal Brown
More people own a cell phone than a toothbrush
- 60 Second Marketer
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 8
Or does this look more familiar
ldquoWe donrsquot ldquogordquo online anymore
We lsquoliversquo onlineWe need to think beyond lsquocustomer journeysrsquo amp map the moments
in our target customers day the moments that matter amp ask ndash How will we deliver value in that moment
- Jerry Dischler (VP of product management at Google)
ldquoSmartphones are the new windows we
look through them and we see the world
-Kemal Brown
More people own a cell phone than a toothbrush
- 60 Second Marketer
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
ldquoWe donrsquot ldquogordquo online anymore
We lsquoliversquo onlineWe need to think beyond lsquocustomer journeysrsquo amp map the moments
in our target customers day the moments that matter amp ask ndash How will we deliver value in that moment
- Jerry Dischler (VP of product management at Google)
ldquoSmartphones are the new windows we
look through them and we see the world
-Kemal Brown
More people own a cell phone than a toothbrush
- 60 Second Marketer
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
ldquoSmartphones are the new windows we
look through them and we see the world
-Kemal Brown
More people own a cell phone than a toothbrush
- 60 Second Marketer
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
More people own a cell phone than a toothbrush
- 60 Second Marketer
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
This is your presentation title
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
ImagineIf you had your own newspaperbull You could control what comes on the front page and how much people
it could read bull You could target only the people who you wanted to reach ndash Save
paper and delivery cost
What if you had your own television stationbull Create your own shows and product placementsbull Get instant feedback on what they thought about you and your
productsbull Determine daily what they think about you and your brand
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
What Social Media Really Is
The natural progression of the internet
Now we are all broadcasters
Digital expressions of emotional affinity
The new form of human interaction
A new way to build consumer trust
The most data driven marketing platforms to ever exist
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 15
SOCIAL MEDIA amp CRITICAL THINKING
Before news editors and program directors shaped how the world was
experienced and interpreted Thanks to Social Media
devolution and entropy is now in effect
Critical thinking skills are needed more than ever before
DR LEAHCIM SEMAJ
LTSEMAJCOM
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
342 billion internet users equaling 46 global penetration
231 billion social media users delivering 31 global penetration
379 billion unique mobile users representing 51 global penetration
197 billion mobile social media users equating to 27 global penetration
- Simon Kemp We Are Social 2016
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 20
The History of Information Communication Technology
INNOVATION FROM 1928 ndash PRESENTHTTP WWWZETTANETHISTORY-OF-COMPUTER-STORAGE
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
UNDERSTAND IT AND BENEFIT FROM IT
IGNORE IT AND BE THE VICTIM
WWWLTSEMAJCOM 21
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
The Recent Information Revolution
Is actually the 4th information revolution in human history
WWWLTSEMAJCOM 22
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
The First Information Revolution The invention of writing 5000 to 6000 years ago in Mesopotamia
WWWLTSEMAJCOM 23
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
The 2nd Information Revolution
Brought on by the invention of the written book First in China Perhaps as early as 1300 BC
WWWLTSEMAJCOM 24
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
The 3rd Information Revolution
Set off by Gutenbergs invention of the printing press and of movable type between 1450 and 1455 Also by the invention of engraving
WWWLTSEMAJCOM 25
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
The Flight Analogy
Initially when ballooning was the only form of flight
they travelled a very short distance and at a low speed
WWWLTSEMAJCOM 26
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
As the technology improved
Balloons could fly farther and faster Eventually their speed and distance reached an upper limit defined by physical laws
WWWLTSEMAJCOM 27
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
New Technology
was required to enable people to fly faster The glider was born and distance and speeds increased Once again the upper limit was reached
WWWLTSEMAJCOM 28
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
The Next Stage The motorised aeroplane took over from herebut it too reached its upper speed limits
WWWLTSEMAJCOM 29
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Then Technology again came to the rescue and gave birth to the jet-plane
which literally took off where the petrol driven plane had left off
WWWLTSEMAJCOM 30
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 31
The Evolution of Flight
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 33
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 34
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 35
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 36
The Evolution
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 37
THE SOCIAL MEDIA IMPERITIVE
Now we are all broadcastersIf you chose not to you will be positioned by those who
do
Remember the introduction ofthe printing press the radio the TV
the phone the computer the internet
Where would you be if you had opted out
DR LEAHCIM SEMAJ
LTSEMAJCOM
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 38
A Theory of PropulsionSocial media is built on the idea of propulsion Its not history its now The smartphone isnt smart its merely hot Pulsing with the next thing
- Seth Godin
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 39
Intimacy and Communication
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 40
Social Media The New Normal
IGNORE IT TO YOUR PERSONAL AND PROFESSIONAL PERIL
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 41
The World Is Flat
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 42
What Social Media
Can Do
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
What Social Media Can Do
1 Build your personal and professional brand
2 Have control over your brandrsquos perception
3 Connect you to employmentleadership opportunities
4 Increase thought leadership amp influencer status
5 Create business opportunities ndash partnershipsfunding
6 Help you be heard and promote your skills
7 Give valuable insight into your market and competition
8 Help you listen amp gain feedback to sentiments in real-time
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 44
What Social Media Canrsquot
Do
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 45
What Social Media Canrsquot Do
Care exclusively about your number of followers
Be guaranteed to be viral or have
overnight success
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 46
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 47
The Video That ldquobussrdquo Gully Bop
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 48
Gully Bop on Top
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Social Media Maturity Model
WWWLTSEMAJCOM 49
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 50
The Present Model Immediate contact ndash 10 Mediated contact ndash 90 (at the mercy of the media articles interviews ads press releases networking etc)
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 51
The New ModelMore control of how the world seersquos you and makes decisions about you Immediate contact ndash 10 Social Mediated Contact ndash 80 Mediated contact ndash 10
WWWLTSEMAJCOM 52
10 Things All Executives Should Be Doing1 Your desired outcomes
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
10lsquoGooglersquo your name monthly to test your strategy1 ndash (of the first 100 hits how many did you directly influence)
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
ldquoWe donrsquot have a choice on whether we do social
media The Question is how well we do it
- Eric Qualman
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Generations XY Z
and the Others
CAN YOU GEN-FLEX
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
The Generations in 2016 Traditionalists 1922 ndash 1943 (over 70)
Baby Boomers 1944 ndash 1964 (51ndash 70)
Generation X 1965 ndash 1980 (35 ndash 50)
Generation Y 1981 ndash 1994 (21 ndash 34)
Generation Z 1995 - (Under 20)
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Early Gen-FlexingJack Welch ndash Reverse Mentoring
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Dealing with The Generations
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
The Workplace Today
59
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Y kids are known as incredibly sophisticated technology wise immune to most traditional marketing and sales pitches
as they not only grew up with it all theyrsquove seen it all and been exposed to it all since early childhood
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Y members are much more segmented as an audience aided by the rapid expansion in Cable TV channels satellite radio the Internet e-zines etc
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Y less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion style consciousness and where and how it is communicated with
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
THE MILLENNIALS
Leahcim Semaj
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
What do they bring to the table They are the most tech savvy and demanding generation ever on this planet Technology is in their DNA The internet is their life
they will use it for everything They will be a transient workforce They will follow the work and live where the work is based
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
What do they bring to the table For them the virtual world is real ndash Friends Fans Followers and Contacts
Geography and distance are no hindrance Everything is here and now - just a click away
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
What do they bring to the table They are more self-directedprocess information at lightning speed
are smarter than any other generation (how wise Time will tell)
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
What do they bring to the table They will give new meaning to the term Social workers Raised in an educational culture of working in teams and being highly socially connected through computers cell phones text messaging instant messaging social networking
blogs multi-player gaming etc
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
What do they bring to the table Millennials are extremely social workers they are the first generation to begin to build relationships virtually and are now bringing a culture of constantly working together
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Communication amp ContactSENSORY
Listen
See
Talk
DIGITAL
Friends - 3018
Followers - 155
Contacts - 100
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Generation Z Born 1995-2012 Coming of Age 2013-2020 Age in 2012 0-17 Jamaica Population 2001 26 million Jamaica Under 15 Population 2011 702835 While we donrsquot know much about Gen Z yetwe know a lot about the environment they are growing up in
This highly diverse environment will make the grade schools of the next generation the most diverse ever
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Dualism vs Ubiquitous Boomers
think that technology is a separate thing They ldquogo onrdquo the internet They ldquomake a call on the cell phonerdquo They look something up ldquoon the computerrdquo
They have a distinction between doing a task and the ldquotoolrdquo that they do the task with
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Dualism vs Ubiquitous Millennials donrsquot have that dualism or separation
They look something up of course they are doing it on the computerhellip
why would you even think to say it that way
They make a call or text someonehellip the technology is implied and assumed
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Is the technology trapping us Gen Xers
live their life with technology They work with it they use it to be more productive They like to customize and personalize The Gen Xers are actually the group that is most enamored by technology but at the same time they feel trapped by it
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Is the technology trapping us Boomers remember life without it
may use it and may be addicted to it like everyone else but they can more easily let it go and live without it
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Is the technology trapping us Millennials
have integrated all the various technologies into their lives
they are the ones that will say ldquoWe need to talk more instead of all this textingrdquo or ldquoPeople are forgetting how to even just talk to each otherrdquo
or ldquoI donrsquot use email Itrsquos a hassle and itrsquos too impersonal
If You need to communicate with themCall or text or facebook
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
No one likes small fonts All the generations dislike small fonts online We think we only need larger fonts if we have a lot of Boomers in our target audience but all of the generations commented that text was often too small
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Like things to scroll
Boomersdonrsquot like things that move and scroll on the page such as banners that change
They REALLY donrsquot like that mdash it is a reason why they would abandon a site Gen Xers
are fine with these moving parts Millennials
will get bored without them
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Interesting and fun Millennialsexpect websites to be at least interesting if not fun
Gen Xers and Boomersare willing to give up fun if the site can be customized for them
Boomers or itrsquos a useful tool
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Twitter and Facebook Gen Xers love twitter
Millennials prefer Facebook
Boomers are trying both but are still a little bewildered
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Xers are outnumbered Yoursquove heard how large the Boomer generation is in numbers right The Millennials are an even larger group The Gen Xers are a much smaller group
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Xers have to guard against design bias Gen Xershave to be really careful
Gen Xers are doing most of the website design But most of the people they are designing for are not them They have to make sure they are not just designing for themselves and they have to test their design with different generations
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Millennials are most affected by ldquopeople like merdquo
If you have pictures of people at your website the millennials are the most sensitive to what the people look like especially to how old they are Irsquove seen millennials glance at the page they landed on at a website and click out of it within 1 or 2 seconds because ldquothis site isnrsquot for me That woman was oldrdquo
(the woman looked about 35 to me)
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
They are not going to ldquogrow out of itrdquo Sometimes people ask
ldquoIsnrsquot this just an artifact because these people are young Soon they will grow up
and get married and have children and then they will be just like all the other Gen Xers rightrdquo
I donrsquot believe this The differences are deep and have been ingrained since childhood
The Millennials are not going to grow into Gen Xers just like the Gen Xers are not going to grow into Boomers
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Generation Z ndash Who Are These Digital Natives
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 86
>
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
CharacteristicsMeet Lizzy Dane Seth and CarlyThese teens have all been born since September 11 2001mdasha marker in our world that will always divide those born in the 20th century from those born afterward There is a noticeably different perspective in them as teens than in Millennials fifteen years ago
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Born with a Knack for technology from the womb
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Generation Z represents 23 million born between 1994 and 2010 While they havenrsquot entered the workplace yet they have a different set of values and beliefs than their predecessors
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Some facts about Gen Zs 55 of Gen Z students say that their parents are putting pressure on them to gain professional experience during high school
Nearly 50 of Gen Z students are participating in internships for the purpose of advancing themselves professionally in high school
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Facts continue 64 of Gen Z consider earning an advanced degree as one of their life goals 77 believe they will need to work harder compared to those in past generations to have a satisfying and fulfilling professional life One third would like to retire by the age of 60 but only 17 think itrsquos possible
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
More facts 77 of Gen Zrsquos are either extremely or very interested in volunteering to gain work experience 26 are currently volunteering 76 are concerned about manrsquos impact on the planet 79 of display symptoms of emotional distress when kept away from their personal electronic devices
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
So what defines themhellip Tim Elmore defines six characteristics of this unique generationCynicalPrivate EntrepreneurialMulti-taskingHyperawareTechnology-savvy
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Cynical Cynically realistic indeed they are not giddy like their Gen Y peers were in the 1990s They tend to be more realistic than idealistic seemingly jaded from the tough economy terrorism and complexities of life
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Private Whatever the reasons are Apps like Snapchat and Whisper give them the perfect escape and have seen explosive growth in the last few years within this demographic while Facebook has lost 25 of the same since 2011
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Entrepreneurial Like millenials these teens plan to be pioneers not merely settlers in a career 72 of current high school students want to start a business They feel like hackers not slackers In keeping with their realistic nature they know that life is hard and requires work
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Multi-tasking By almost every measurement so far these Gen Z kids will take multi-taking to a new level They prefer to be on 5 screens at once not 2 screens like Millennials Get ready to communicate to them while they look around not into your eyes
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Hyper-aware Generation Z has communicated enough with marketing researchers and academics to reveal that they experience 4D Thinking Because their minds are streaming in so many directions theyrsquove become post-moderns who are hyperaware of their surroundings
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Technology-reliantTech-savvy In surveys these teens put technology in the same category as air and water They cannot imagine living without being connected all the time
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Sohellipare we ready for these kids
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 102
Gen Z Matter More Than Gen Y
>
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
What Do They Want and Need
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Recognition Generation Z like awards name recognition plaques etc On social media they want to be tagged They like to know that they are recognized Now that they are in high school everyone wants to be a winner but they never had to work for it before Thus recognition makes them glow
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Success They love to succeed or identify with success and with the competitive nature of the world in which they live they are born with a natural drive to achieve success
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Independence
By virtue of the influences that has caused them to grow up faster they have a need to be independent to the point where they define their own future
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Change They do not want the mere traditional life they So they take jobs for reasons such as wanting to make a difference other than just more money A study that found that 93 of the 600+ Gen Z members who were surveyed say a companyrsquos impact on society affects their decision to work there
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Resources(Gagdets) They need the gadgets that help them to exist in their 4D world These gadgets keep them entertained and connected These gadgets are linked to their desire to create and fit-in
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
What are their strengths
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Technologically savvy This character trait doubles as a strength for Gen Z for they are the most knowledgeable in the latest technology This augers well for them since our technology-dependent global environment is constantly in need of software developers repair personnel decoders etc They are in demand
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Resourceful They are the ones called upon to assist parents and grandparents with gadgets seeming to always know what has gone wrong They surprise us many times with what they know from being on the internet They understand the very latest of technology in no time and can be heard conversing about these as if they invented them
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Resourceful contrsquod Even the classroom is changing to include ICT instruction since it is no longer teachers and instructors with all the information
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Realistic They tend to see life in a real way and prepare to meet the demands of life by changing and adapting from the traditional ideals held by millenials
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
IntelligentWell-educated They tend to be more intelligent and have more knowledge available to them than did previous generations They seek out learning institutions and are constantly asking why and how in an attempt to shape their futures and their view of the world
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Creative They are what we can call technologically creative They have fast become a generation of hackers who can develop ways to use online games free or hack into school administration computers to change grades They too are the software developers of the day
forever generating new ideas for custom-made software
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
What are their weaknesses
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Short Attention Span Plagued with the 2-5 moving screens at a time this generation finds itself unable to sit still for more than 6 seconds and prefers to be constantly on the go while gaining knowledge or connecting with others
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Deficiency in Leadership As they rely more and more on technology to stay connected they interact less with their communities and therefore miss out on opportunities for real interaction and well-rounded activity that leadership calls for
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Lack communication skills Rather than have a conversation the tend to direct even those closest to them to their virtual world
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Lack of creativity Whilst they are creative in one sense the constant presence of a well-designed moving screen lives little to the imagination This generation is easily bored with anything else that is more that five minutes long especially if it is not entertaining They are therefore not inclined to seek entertainment outside of the gadgets or create their own
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Inactivity It is uncommon even in rural communities to find children engaging in traditional games as they are now taken up with gadgets on which they find all the entertainment to feed their 4D and 5D minds
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Vulnerability Their ready dependence on technology lives them at risk for online predators They delight in existing in that private world where they can shut all else out and have virtual social contacts- many of whom are unknown to them
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Zrsquos High Incivility Quotient Leslie Gaines-Ross Chief Reputation Strategist at Weber Shandwick Thought Leader CEO First 100 Days advisor Speaker Author amp Blogger
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
ldquoGen Zrdquo is the first truly smartphone-bred generation They represent the new future Weber Shandwick Powell Tate and KRC Research have been researching Civility in America since 2010 Because Gen Z cut its teeth on the Internet and is estimated to be as large as 60 million Americans
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
ldquoGen Zrdquo They wanted to know what Gen Zs thought about civility in their lives They included a segment of the Gen Z population ndash 15 to 18 year olds ndash in their ongoing investigation They found that Gen Zs at least in certain respects have a different take than the rest of us
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
First Gen Zs report the highest rate among all age groups of uncivil encounters Nearly nine in 10 (88) Gen Zs have personally experienced incivility averaging 84 times per week That is nearly 437 uncivil confrontations per year (see below)
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Z ndash Incivility
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Cause When asked what they thought was the root cause of all this incivility a full two-thirds (65) of this post-Millennial group blame the Internet and social media far surpassing any other source
given the youth of the typical Gen Z it is perhaps not surprising that 61 experienced incivility at school as opposed to the work place or other environments
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Second while Gen Z Gen X and Boomers all cite racial inequality as a prime topic to be avoided to forestall incivility Gen Zs more than any other generation avoid discussing terrorism
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Z is significantly more likely than any other generation to avoid getting into a discussion on terrorism 26 Gen Z vs 18 Millennials 19 GenX 15 Baby Boomers
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
For Gen Zs terrorism is controversial
And this concern comes from what was once in 2005 alternatively called the Homeland Generation
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Perhaps the pervasiveness of terrorism in the news and social media ndash and Gen Zrsquos 247 access to both ndash has heightened Gen Zrsquos sensitivity to terrorism as a flashpoint in conversations
and stirs insecurities that are ingrained in their lives more than generations before them
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Z has ldquothe weight of saving the world and fixing our past mistakes on their small shouldersrdquo
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Zs take the future very seriously ndash
58 of Gen Zs are either somewhat or very worried about the future
They want to draw their own conclusions based on the facts and before spouting off about what it will take to get America back on track want to do their research before engaging in a shouting match
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Quite apart from the issue of terrorism
They also discovered an inconsistency between Gen Zsrsquo reports of incivility and its hope for civility in the future The paradox is that although Gen Zs like Americans of all ages are unanimous about the bleak state of civility in America
Gen Zs and their next of kin Millennials remain hopeful
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Gen Z are twice as likely to believe that civility will improve in the next few years (20 and 18 respectively)
compared to the more cynical Gen X and Boomers (10 and 8 respectively)
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Conference Observations Several Gen Zs were telling us about what was important in their lives Remarkably each panelist said they were in some respects trying to extricate themselves from what they believed to be the limitations of their socially connected Internet world They were striving to build more face-to-face and digital-free times into their young lives
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Conference Observations Whether it was digital Sabbaths or making phone calls to friends instead of texting or Snapchatting they were fighting against social isolation and what they perceived to be digital walls
They were seeking to bring real life conversation into their lives Gen Zs are demanding more humanity and civility
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
How can we help them
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
WWWLTSEMAJCOM 142
How To Communicate With Gen Z
>
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Challenging them They are obviously brighter and more entrepreneurial than previous generations one sure way to help them is by challenging them to use their strengths to combat their weaknesses For instance they could use their creativity to find ways in which online predators can be spotted or tracked
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Engage them soonerhellip They should be allowed to enter the job market a little earlier as interns Eighteen(18) is deemed the standard legal age to enter the world of work Some teens are bored save for their gadgets at fifteen (15) and sixteen(16) They can be allowed to gain part-time employment that will allow them to use their gadgets meaningfully
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Career Guidance Career counselors should help these job seekers identify their set of values to help them match with future employers Begin with a long list of values and start to remove those that donrsquot resonate as well Ultimately the list should be reduced to five of the most important ones
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Further Guidance They should be taught how to integrate technology with their varying fields of interest such as law architecture business finance music and medicine
Similarly they should be exposed to the varying field within technology that they can become involved in
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Bridging the gap
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
Dr Leahcim Semaj Chief Ideator amp Resultant The JobBank
Introducing Generation Z ndash Who Are These Digital Natives amp What
Slide 4
Where Are We Now
Your Social Media Presence The New Normal
Slide 7
Slide 8
Slide 9
Slide 10
More people own a cell phone than a toothbrush - 60 Second Mark
This is your presentation title
Imagine
What Social Media Really Is
SOCIAL MEDIA amp CRITICAL THINKING Before news editors and prog
Slide 16
Slide 17
Slide 18
Slide 19
The History of Information Communication Technology
Nothing Can Hold Back the Tide of Societal Transformation
The Recent Information Revolution
The First Information Revolution
The 2nd Information Revolution
The 3rd Information Revolution
The Flight Analogy
As the technology improved
New Technology
The Next Stage
Then
The Evolution of Flight
Slide 32
Slide 33
Slide 34
Slide 35
The Evolution
THE SOCIAL MEDIA IMPERITIVE Now we are all broadcasters If
A Theory of Propulsion
Intimacy and Communication
Social Media The New Normal
The World Is Flat
What Social Media Can Do
What Social Media Can Do
What Social Media Canrsquot Do
What Social Media Canrsquot Do
Canrsquot Promise That You Will ldquoBussrdquo Like Gully Bop
The Video That ldquobussrdquo Gully Bop
Gully Bop on Top
Social Media Maturity Model
The Present Model
The New Model
10 Things All Executives Should Be Doing
Slide 53
Generations XY Z and the Others
The Generations in 2016
Early Gen-Flexing Jack Welch ndash Reverse Mentoring
Dealing with The Generations
Slide 58
The Workplace Today
Gen Y kids
Gen Y members
Gen Y
Slide 63
What do they bring to the table
What do they bring to the table (2)
What do they bring to the table (3)
What do they bring to the table (4)
What do they bring to the table (5)
Communication amp Contact
Generation Z
Gen Z kids
Dualism vs Ubiquitous
Dualism vs Ubiquitous (2)
Is the technology trapping us
Is the technology trapping us (2)
Is the technology trapping us (3)
No one likes small fonts
Like things to scroll
Interesting and fun
Twitter and Facebook
Gen Xers are outnumbered
Gen Xers have to guard against design bias
Millennials are most affected by ldquopeople like merdquo
They are not going to ldquogrow out of itrdquo
Generation Z ndash Who Are These Digital Natives
Slide 86
Characteristics
Slide 88
Slide 89
Slide 90
Some facts about Gen Zs
Facts continue
More facts
So what defines themhellip
Cynical
Private
Entrepreneurial
Multi-tasking
Hyper-aware
Technology-reliantTech-savvy
Sohellipare we ready for these kids
Gen Z Matter More Than Gen Y
Slide 103
Slide 104
What Do They Want and Need
Recognition
Success
Independence
Change
Resources(Gagdets)
What are their strengths
Technologically savvy
Resourceful
Resourceful contrsquod
Realistic
IntelligentWell-educated
Creative
What are their weaknesses
Short Attention Span
Deficiency in Leadership
Lack communication skills
Lack of creativity
Inactivity
Vulnerability
Gen Zrsquos High Incivility Quotient
ldquoGen Zrdquo
ldquoGen Zrdquo (2)
First
Gen Z ndash Incivility
Cause
Second
Gen Z
For Gen Zs terrorism is controversial
Perhaps
As innovation consultant Jeremy Finch wrote in Fast Company
Gen Zs take the future very seriously ndash
Quite apart from the issue of terrorism
Gen Z
Conference Observations
Conference Observations (2)
How can we help them
How To Communicate With Gen Z
Challenging them
Engage them soonerhellip
Career Guidance
Further Guidance
Bridging the gap
Bridging the gap (2)
Why We Must All Become Gen Z
Thank You
References
References contrsquod
Bridging the gap We can also find creative ways to bridge the generation gap so the traditional forms of entertainment and morals are not lost and that they can benefit from being rounded individuals
