fundraising & social media
TRANSCRIPT
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Social Media for Social Good:Fundraising in a
Modern World
Image: Brandon Christopher Warren - Flickr
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Mobile giving was introduced in America in 2008 where $500,000.00 was raised, growing to $2 million
in 2009 and over $30 million in 2010
Source: Michael Stein, Mobile Fundraising Reaches New HeightsImage: dawkeye - Flickr
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Tapping into the mobile network allows easy and quick involvement in the philanthropic sector.
Image: Mr. T in DC - Flickr
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With access to each organization’s assigned code, the potential impact is huge.
Image: Christian H. - Flickr
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Image: Mo Riza - Flickr
Mobile giving allows people to donate on
the spot while the cause and
need is on their minds. This instant
donation method helps charities from
missing out on funds
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Smartphone owners are able to access the internet at all times,
increasing the outlets available for charitable involvement
Image: crest_of_the_wave - Flickr
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Social good through social media reaches a younger demographic
who are very active on their phones, and willing to be involved
this way
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Since people are so attached to their phones, mobile fundraising has the potential to be a beneficial fundraising method in a multi-channel campaign.
Image: Cia de Foto - Flickr
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Mobile giving is seen as best for one-time-giving situations, such as disaster relief, as the amount of donor information the charity can receive is limited. This restricts the organizations’ ability to receive
repeat gifts.
Image: Gunni Cool - Flickr
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For successful mobile campaigns, organizations must have access to large groups of people to get the word out. Radio shows and
concerts are prime examples
Image: Christian Holmer - Flickr
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It may not succeed on its own, but by giving donors the option to donate over their phone through a simple text,
organizations can appeal to a younger, more tech-oriented demographic, and offer options that suit a variety of different
paced lifestyles.
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The mobile giving trend will see more gifts of smaller amounts…
Every bit countsImage: Tom Small - Flickr
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Mobile fundraising history was made during the response to the Haitian earthquake relief – over $30 million (out of $774 million) was given by Americans
through text-to-give techniques
Source: Michael Stein, Mobile Fundraising Reaches New Heights
Image: Seyed Mostafa Zamani - Flickr
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Charitable organizations were more willing to invest in this method when mobile carrier fees dropped from 50% to 10%, allowing organizations to make a reasonable and beneficial profit.
Source: Michael Stein, Mobile Fundraising Reaches New Heights Image: Francesco Pappalardo - Flickr
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Tweet4good is another emerging online method of donating money. This service allows donations through twitter
Image: Dustin Diaz - Flickr
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Twestival is an organization that uses the
power of social media for social
good by bringing
together global twitter
communities to support a local
community
Image: Kevin Dooley - Flickr
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Twestival has raised close to $1.2 million since 2009 as one of the largest social media fundraising initiatives
Image: Sprengben - Flickr
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Twitter provides the opportunity for people who have large numbers of followers to promote a personal
cause and encourage others to support it.
Image: Anirudh Koul - Flickr
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Image: Cayusa - Flickr
Social media allows for bigger networks and
bigger impact