presentation fundraising with social media final
TRANSCRIPT
- 1.Using ReadyTalk Chat and raise hand All lines are muted If you lose your Internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166 Your audio will play through your computers speakers.
2. This seminar will be available on the TechSoup website along with past webinar presentations: www.techsoup.org/community/events- webinars You will receive a link to this presentation, material and links. Twitter hashtag: #techsoup You Are Being Recorded 3. FS%20logo%20type%20black%20two%20inch %20wide.jpg 4. Facilitator Becky Wiegand TechSoup Interactive Events Producer 5. TechSoup is part of TechSoup Global, working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential. Who Is TechSoup? 6. Who Is TechSoup? TechSoup is a 501(c)(3) nonprofit organization. As of April 30, 2013, TechSoup Global has served more than 208,300 organizations including over 67,000 organizations outside of North America. We have distributed more than 11 million software and hardware product donations and enabled recipients to save more than US$3.61 billion in IT expenses in 56 countries around the world. 7. Who Is TechSoup? Technology donations available through the TechSoup catalog: 401 Number of donor partners for US programs, including Adobe, Cisco, Microsoft, and Symantec: 63 NetSquared Local monthly meetup groups around the world: 48 TechSoups community blog and forums have participation from more than 50,000 monthly NPO and library users. Reach more than 200,000 NPO, library, and philanthropy subscribers in the United States with our newsletters each month. 8. Lesley Mansford Trustee Razoo Foundation @lesleymansford, @razoo [email protected] Darian Rodriguez Heyman Co-Founder Social Media for Nonprofits @dheyman, @sm4nonprofits [email protected] Who Are We? 9. Why Crowdfunding? Launching your Campaign Using Social Media Celebrate: Thank Your Donors Agenda 10. Why Crowdfunding? 11. Why Crowdfunding? People Give to People The Most Powerful Form of Ask is a Peer Ask Turn Your Donors Into Fundraisers 12. Online Giving: 13% Why Crowdfunding? 13. Growing at: 35% - 55% Why Crowdfunding? 14. It Increases Your Donor Base Its Here to Stay Its Easy Its Efficient Its Social Why Crowdfunding? 15. Launching Your Campaign 16. Just Do It Fail Fast, Fail Forward How to Launch 17. Pick a Well-Defined Goal & Deadline $20,000 By October 15, 2013 SFES Playground For 647 Kids How to Launch 18. Start End Your fundraiser should look like this promote promote Deadline panic. Promote! promote promote Not like this Fundraiser = Campaign Start End How to Launch 19. Tell Your Story and Be Creative How to Launch 20. How to Launch Upload Content 21. Images are Powerful How to Launch 22. Fundraisers with videos typically earn 4X more! Videos Even More So How to Launch 23. Website Widget Social Media Press Releases Promote Your Fundraiser How to Launch 24. Build momentum, then branch out Staff Board of Directors Key Influencers Donors Your Social Network Volunteers Friends Start With Your Inner Circle How to Launch 25. Ask Clearly Tie to Direct Impact $10 provides 500 liters of clean drinking water to refugees in Somalia. Dont Be Afraid to Ask How to Launch 26. Using Social Media 27. Editorial Calendar Facebook < 3 / Day Twitter 1+ / Day P2P Asks Are Key Seed the Tip Jar Using Social Media Plan for Success 28. Mornings: 8 9AM Lunch: 12 1PM End of Day: 4:30 6PM Nights: 9:30 11PM Weekends vs. Wednesdays! Active Social Media Times Using Social Media 29. ? Vs. . Media: Photos, Vids Tag Everyone! Emoticons Rock! :) URLs: Less Vs. More Respond, Recognize & Retweet ROI = Realization of Influence Using Social Media 30. =$18 Share & Ask for Shares Using Social Media 31. Think 50/50 Using Social Media 32. The Ask: 5 Minutes/Week Form a Social Media Marketing Committee Using Social Media 33. CELEBRATE! Thank Your Donors 34. Announce when milestones are met Send thank you notes Show donors their impact Thank Your Donors Stay In Touch 35. Show Donors Their Impact Thank Your Donors 36. Q & A Please type your questions in the chat window. Follow-up questions can be posted in TechSoups Community Forums: techsoup.org/community 37. Thank You! [email protected] Twitter: @dheyman [email protected] Twitter: @LesleyMansford 38. Thank You to Our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html