bootcamp fundraising presentation

CONGRESSIONAL BLACK CAUCUS INSTITUTE BOOT CAMP 2012

FUNDRAISING

Janice Griffin

July 10, 2012

CAMPAIGN

CAMPAIGN “an organized course of action to achieve a particular goal”

OBJECTIVE IS TO MOVE PEOPLE TO YOU

MOST PEOPLE ARE PLIABLE

THERE ARE TOOLS TO MOVE THEM

© Griffin & Associates

MONEY $$$$$

BECAUSE TOOLS ARE EXPENSIVE

WHAT SHOULD A FUNDRAISER HAVE?

social skills

convincing communication skills

sense of personal and professional order

attention to detail

ability to work with technology

imagination

ability to make friends quickly© Griffin & Associates

CARDINAL RULES

obey the law

know your candidate/message

know your donors

set realistic team goals

use technology

use your relationships


GAME CHANGERS

2004 - CAMPAIGN FINANCE REFORM

2008 - INTERNET FUNDRAISING

2011 - SOCIAL MEDIA

2012 - SUPER PACS


SOLICITATION TYPESevents with principals

events with surrogates

email-no event

website

social media

combos


A GOOD FUNDRAISING PIECE

is eye catching

is easy to read

has a single message

is brief and concise

is response friendly

is unique


!!!

Please Join

Governor Martin O'Malley and

The Host Committee (in formation)

David Dixon, Richard Edson, Jonathan Genn, Kevin Kelly, Gary LaPaille, Minh Le,Bel Leong-Hong, Cynthia Leppert, The Honorable C. Thomas McMillen,

Tony Orlando, Timothy Perry, Brad Queisser, Dr. Vinod Shah, Richard Sullivan, Frank White, David & Pam Zaslav

For a reception benefitting

Governor Tim Kaine

Friday, June 29th , 20126:00pm-8:00pm

At the home of

Harold and Nancy Zirkin Chevy Chase, MD

Address available upon R.S.V.P.

*Suggested Contribution* Co-Host: $5,000Sponsor: $2,500 Friend: $1,000

If you have any questions, to join the Host Committee or to R.S.V.P.,

please contact Adam Goers at 202.471.3547 or [email protected]

Contributions or gifts to Kaine for Virginia are not tax deductible

By Authority: Friends of Martin O'Malley, Martin Cadogan, Treasurer

218 East Lexington Street | Baltimore, MD 21202

This email was sent to [email protected] by [email protected] | Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy.

Friends of Martin O'Malley | 1010 Hull Street, Suite 202 | Baltimore | MD | 21230

From: Adam Goers <[email protected]>Subject: Join Gov. O'Malley in Supporting Tim Kaine

Date: June 21, 2012 1:00:32 PM EDTTo: [email protected]

Reply-To: [email protected]

Dear Friend,

The response to our "You Decide" challenge was overwhelming -- and the results are in!

Thousands and thousands of the EMILY's List community voted to tell us which House candidatesshould get an extra boost right before the critical June 30 filing deadline -- and as usual, your instinctswere spot-on. You chose three tenacious women waging strong campaigns in extremely competitiveraces -- Tammy Duckworth, Val Demings, and Louise Slaughter.

It's time for another overwhelming response. These women all need your help right now.Contribute to Tammy, Val, and Louise before the critical June 30 deadline.

A war hero and champion for veterans, Illinois's Tammy Duckworth is ready to send Tea PartyRep. Joe Walsh -- one of the most extreme Republicans in the House -- packing.Val Demings was the first ever woman Police Chief of Orlando and is a staunch advocate forwomen and families. She's running a no-nonsense campaign to take back a seat from Tea PartyRep. Dan Webster, and she's exactly the woman for the job.A powerful Democratic leader from New York, redistricting has left Louise Slaughter in a toughrace against Republican challenger Maggie Brooks. Founder of the Congressional Pro-ChoiceCaucus, Louise is a champion for women's rights and a leading advocate for women in theHouse -- let's make sure she holds on to her crucial seat!

Click here to rush a contribution to Tammy, Val, and Louise -- this extra boost will make anenormous difference in these tough races. These women need your support before 11:59 PM onJune 30!

Remember, voting for your chosen candidate was only the first step. Now let's give these amazingwomen the resources they need to power through the summer months -- and help Val and Tammybeat back the Tea Party and help Louise hold onto a critical seat.

Thanks for your support.

Sincerely,

Jonathan ParkerPolitical Director

P.S. Thanks to everyone who voted and every campaign that worked so hard to turn out thegrassroots support. A special shout out to Lois Frankel and Kathy Boockvar who just missed the topthree!

From: "Jonathan Parker" <[email protected]>Subject: Three in need

Date: June 26, 2012 4:10:50 PM EDTTo: <[email protected]>

Reply-To: "EMILY's List" <reply-fee81c767d6d0c-3497_HTML-38195432-1066019-0@email.emilyslist.org>

Buy a cable TV spot for Bill onthe network of your choiceYou've seen the ad, now help make sure voters

learn the truth about Texas Tom Massie

Our campaign wasted no time getting out in front of the voters with a commercial airing in cable marketsthroughout the 4th Congressional District, but we need to make sure as many people as possible see it.

We promise your donation to this link will directly go to buyinga prime time TV spot for Bill on the network(s) of your choice.

TV commercials aren't cheap. Here are some the costs for running a :30 second commercial in prime timein the Northern Kentucky market:

CNN: $200USA: $110

ESPN: $100

Fox News: $75TNT: $75

Lifetime: $70

Spike TV: $50MSNBC: $45ESPN2: $40

From: "Bill Adkins for Congress" <[email protected]>Subject: Buy a cable TV spot for Bill


Reply-To: "Bill Adkins for Congress" <[email protected]>

The online clearinghouse for Democratic Action

Dear Janice,

This November, the stakes are higher than people want to admit. Yes, it's about the White House. Yes, it's about Congress. Butbeneath all that it's about how we run this country, not just who runs it.

At ActBlue, we've got simple answers to those questions: for the people, and by them. When you make a $15 recurring contribution toActBlue, you're putting your money on a promise as old as this country--that the American people should have a powerful voice in theirpolitics.

But there's another game in town, one that's just as old. Its players say, "sure, the people should have a voice." Then they say, "let metell you who's a person." And finally: "this is what counts as a voice."

This is the long American fight, a battle that extends from the Age of Enlightenment to the Age of the Internet. Mitt Romney and theRepublicans have picked their side. We've picked the other one, the one you don't need a law degree to understand:

Real people, real choices, real voices.

Support ActBlue

From all of us at ActBlue, thanks.

Erin HillExecutive Director, ActBlue

ActBlue is the nation's largest source of funds for Democrats. Launched in 2004, ActBlue created and deployed the next generation of online fundraising tools, enablingindividuals and groups to raise money for the Democratic candidates of their choice at www.actblue.com.

Wondering how you can make the most of ActBlue? We're always happy to help. Email us at [email protected].

If this email has reached you in error, we apologize. Click here to unsubscribe.

Paid for by ActBlue (www.actblue.com) and not authorized by any candidate or candidate's committee. Contributions to ActBlue are nottax deductible.

From: "Erin Hill, ActBlue" <[email protected]>Subject: The Long Game



Janice --

I grew up in the White House. I remember as a small child visiting my father in the Oval Office while he worked.

But really, we could have been growing up in any American home. We were just children, happy to see our dad -- even if he was stepping out of ahelicopter that had landed on our front lawn.

That's why, on Father's Day, I'm thinking of Michelle Obama and the girls, and the time they'll get to spend with the President as a family.

I can appreciate how long the days can be -- and how wonderful it feels to know that, no matter how full your father's plate is, you're the best partof his day and the most important part of his life.

So I'm joining Michelle and others all around the country to wish the President a happy Father's Day.

As you acknowledge a special father figure in your own life, I hope you'll join me by adding your name to tell Barack how much he means to all ofus:

http://my.barackobama.com/Fathers-Day

Thanks, and happy Father's Day to every dad out there.

Caroline

P.S. -- I love this video of Michelle talking about Barack as a father -- take a second for this today.

This email was sent to: [email protected]

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From: Caroline Kennedy <[email protected]>Subject: Sign the card for President Obama

Date: June 17, 2012 1:00:08 PM EDTTo: Janice Griffin <[email protected]>


Janice --

I'll be going to a special event at George Clooney's house in a few weeks, and two grassroots supporters and their guests will join us.

The only thing we've still got to figure out is whether two spots belong to you and your guest -- or somebody else and theirs.

So let's nail it down: Any donation you make today will automatically enter you and a guest to win.

Once you decide who you're inviting to join you, we'll be all set. The campaign will take care of your airfare and hotel for you.

Please pitch in $3 or whatever you can today, and keep your May 10th clear:

https://donate.barackobama.com/Clooney-and-Me

Hope to see you soon.

Barack

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by April 30,2012. You may enter by contributing to Sponsor here or click here to enter without contributing. Two winners will each receive the following prize package: round-trip tickets forwinner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with PresidentObama and George Clooney on a date to be determined by the Sponsor (approximate retail value of all prizes $3,200). Odds of winning depend on number of entries received.Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older (or ofmajority under applicable law). Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL60601.

Contributions or gifts to Obama for America are not tax deductible

This email was sent to: [email protected] address | Unsubscribe

From: Barack Obama <[email protected]>Subject: Clooney and me

Date: April 24, 2012 12:10:40 PM EDTTo: Janice Griffin <[email protected]>


Janice --

This is a monumentally important year, to say the least.

We need to re-elect President Obama, hold on to the Senate, and take back the House.

If we're not successful, Republicans are threatening to cut women's access to preventive care,repeal Obamacare, and craft economic policies that will throw the middle class under the bus.

That's why, with just about four months left until Election Day, we all need to get involved in the fightas best we can.

With a donation of $3 or more today, you can join that fight and become a contributingmember of the Democratic Party in 2012.

Having you join our 2012 effort is important to us. So we want to sweeten the deal.

By donating today, not only will you become a contributing member this year, but you'll also beautomatically entered to be one of four Democrats we'll fly to Washington D.C. to meet our Chair,Debbie Wasserman Schultz, for lunch -- airfare and hotel are on us.

We're expanding state operations across the country and making decisions that will affect theoutcome of races at every level. Your donation will give us the ability to send more resources tobattleground states -- that means more staff and supplies where it's most critical.

And that's why we need you to join the ranks of thousands of other Democrats across the country tostop Republicans from being able to push their right wing agenda in the fall.

Donate $3 or whatever you can today to become a contributing member of the DemocraticNational Committee in 2012 and to be automatically entered for a chance to win a trip to D.C.for lunch with our Chair, Rep. Wasserman Schultz:

https://my.democrats.org/June-Deadline

Thanks,

Patrick

Patrick GaspardExecutive DirectorDemocratic National Committee

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where

From: "Patrick Gaspard, Democrats.org" <[email protected]>Subject: Airfare and hotel are on us

Date: June 21, 2012 3:31:11 PM EDTTo: [email protected], [email protected]


RON C. RICE

�L. Londell McMillan � Eric Broyles � Dina Curtis �Karen Doswell� �Byron E. Johnson � Angela Riemer �� Ben Soto� Libi Sprow � �Jarvis C. Stewart �Keva Sturdevant �Tracey Walker-Sullivan�

�Brian Woolfolk� B. Michael Young� ��

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��On

Monday, April 30th 2012 6:30pm to 8:30pm

at�

PPPOOOSSSTTTEEE

In the Hotel Monaco 555 Eighth Street NW Washington, DC 20005

Meet the next Congressman for the state of New Jersey - Please join this small private gathering of professionals, veteran lobbyists and key Hill personnel as we meet the heavily endorsed, dynamic New Jersey City Councilman and engage in insightful discussion about the coming election and America’s future.

SSuuggggeesstteedd��DDoonnaattiioonn::��$$550000 HHoosstt -- $$225500 FFrriieenndd -- $$110000 SSuuppppoorrtteerr

Contributions can also be made at www.ron-rice.com

Please RSVP no later than April 26th to Jennifer Paquette at 571.305.1599 or [email protected]

Contributions to Ron Rice for Congress are not deductible as charitable contributions for federal income tax purposes.

In the Words of the Councilman Ron C. Rice: “Let's�Work�Together�.�.�. We� have� hard�working,� dedicated� people� in� this� district,� and� I� promise� to�make� your� economic� interests� one� of�my�main�priorities.� �As�a�Newark�Councilman,� I�have�written� legislation�and� supported�policies� that�have� saved� taxpayer�dollars�and�hundreds�of�jobs.�I�have�started�economic�development�initiatives�that�have�created�jobs�and�that�provided�for�growth�in�both�the�private�sector�and�civil�service.�As�someone�trained� in�the� law,�I�know�how�to�develop�policies�that�are�good�for�the�10th�District.��My�record�is�progressive�and�has�always�been�innovative,�yet�economically�sound.�You�can�count�on�me�to�make�the�case�in�Washington�that�the�10th�District�offers�a�phenomenal�return�on�investment�to�the�rest�of�the�country..”�

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Councilman Ronald C. Rice is a Democratic leader in government and ethics reform, community empowerment and a staunch fighter for progressive ideals and principles. A third generation resident of New Jersey's 10th Congressional district, he is currently serving his second term as a full-time Newark, NJ City Councilman. Actualizing change has been the hallmark of Ron's career. Now he’s running for U.S. Congress because in a historic time of financial peril, global turmoil, and rampant joblessness he wants to inspire and help lead the fight for a new vision and new ideas – bringing about historic success for the 10th Congressional District and our Nation.

Join Us for a Special Event… Meet Ron Rice April 30th

Councilman Ronald Rice is from a family of Newarkers who have dedicated their lives to public service and political reform. Rice credits his beginnings in Newark politics to his father, State Senator Ronald L. Rice (D-28th). In 2006, Rice became a second-generation West Ward council member.

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Paid�for�by�Ron�C.�Rice�for�Congress,�James�Blaney,�Treasurer

FUNDRAISING ASSIGNMENT

prepare a solicitation

make it unique, simple and interesting

make me the target donor

post it on the CBCI Facebook or Twitter page by tomorrow night at 9:00 pm

YOUR FUNDRAISING PIECE

eye catching

easy to read

single message

brief/concise

response friendly

unique


THURSDAY

DEADLINE

WEDNESDAY, JULY 11 AT 9:00PM

bootcamp fundraising presentation

Documents

friends of martin omalley

griffin associatesmoney

governor martin omalley

martin cadogan

baltimore md

val demings

overwhelming response

md address available