online fundraising & social media
DESCRIPTION
Presentation 'Online Fundraising & Social Media' - presented on the Online Fundraising Congres 2009 at Seats2meet.com in MaarssenTRANSCRIPT
1Online Fundraising Congres 200929 september 2009
Social Media and online fundraising
@jvdschenk
2
Cada dia es una Fiesta !“Visionair netwerken”
Jeroen van der Schenk
3
Trends
4
2000 2009
Trust
high
low
Edelman Trust Barometer
5
Edelman Trust Barometer
Social Media
6
✓ Web 1.0
✓ Web 2.0
✓ Web 3.0
✓ Web 4.0
7
Groundswell
A social trend in which people use technologies to get the things they need from each other, rather than from traditional
institutions like corporations and/or government…
People
Technology Economics
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The power of social media
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click here to viewthis movie on
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Organizing without organizations‘Here comes everybody’, Clay Shirky, 2008
cooperation
personal currency ( = intangibles) create identity
sharing
collective(inter)action
collaborativeproduction
conversation
Sharing
10
Experience sharing & conversation: reviews and fora
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Experience sharing & conversation: reviews and fora
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Collaborative production
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Collective (inter)action
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✓ Virtual social networks: “Webtribes”
✓ Social
✓ Business
✓ Socio-business
✓ Serious game
Collective (inter)action
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Collective (inter)action
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Twitterveiling
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tekst€ 63.000,00
Social fundraising
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✓ Claim your expertise
✓ Participate in the dialogue
✓ Be personal & authentic
✓ Encourage sharing
✓ Organize yourself
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Claim your expertise
Claim your expertise...
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✓ Share knowledge (blogging)
✓ Aggregate news and publish
✓ Communicate your statements
✓ Participate in dialogues
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Participate in the dialogue
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Participate in the dialogue
23
Be personal & authentic
Be personal and authentic
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✓ People rather communicate with a person than a ‘faceless’ organisation
✓ It’s all about establishing relationships
✓ Connect on a personal level
25
Twittercounter.com
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Klout
27
The Klout Neighborhood
28
Encourage sharing
29
Encourage sharing
30
Organize your social activity
31
Get organized
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Build a community
32
Facilitate the dialogue
33
Co-create with others
34
Organise offline meetings
35
36
Stay on top of it...
Social fundraising
37
✓ Claim your expertise
✓ Participate in the dialogue
✓ Be personal & authentic
✓ Encourage sharing
✓ Organize yourself
