femina intimate feminine wash. femina a new dimension in feminine hygiene

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Femina Intimate Feminine wash Slide 2 Femina A New Dimension in Feminine Hygiene Slide 3 Line features: 4 types of specially formulated external vaginal cleansing products Soothing application gel gently soothes irritated external vaginal areas A lubricating gel for vaginal dryness Intimate wipes Slide 4 Many women suffer from vaginal discharge, often associated with a disturbance of the normal vaginal environment, including a change in the vagina's normal level of acidity The normal pH of the vagina is acidic, fluctuating between 3.8 4.5, discouraging infection from occurring The acidic environment is created by the presence of Lactic acid, which is the byproduct of the glycogen metabolism by normal - existing bacteria Why use intimate wash? Scientific explanation: Slide 5 Mechanism of Vaginal Defense Lactic Acid Bacteria Natural Flora Lactic Acid Bacteria Natural Flora Glycogen Lactic Acid estrogen pH 4- 4.5 Antibacterial action pH 4- 4.5 Antibacterial action Ideal pH environment for the growth of the vaginal flora Ideal pH environment for the growth of the vaginal flora Lactobacilli exist in 80% of normal vaginal flora and act antagonistically against other microorganisms Slide 6 Optimal pH Growth of some Common organisms Acidic pH conditions are unfavorable to digestive bacteria: Escherichia coli, bactroides sp. Slide 7 Alteration in pH disturbs the fragile balance of the vagina, causes reduction in the number of lactic acid bacteria and sets up an environment conductive to inflammation called Vaginitis. Vaginal imbalance Slide 8 Symptoms of vaginal imbalance Vaginal tenderness Itching Unpleasant vaginal discharges Redness Dryness Pain during intercourse Slide 9 Why choose Femina? 4 Good reasons: The Company behind the product Line performance Line advantages Products quality Slide 10 Why choose Femina? When you marry someone, you better know its family Slide 11 Why choose Femina? Pharmaceutical Company Femina line is manufactured by a leading Israeli pharmaceutical company operating since 1921. Focus on the Gynecology Field- CTS Develops, manufacture and market pharmaceutical products,among them is a wide range of pharmaceutical gynecological products. Femina line was developed 14 years ago as a completion to our gynecological pharmaceutical and medical device products and was initially introduced only to Gynecologists. International experience CTS enjoy business associations with some of the major world companies, amongst them: Astellas, UCB, Nycomed, Besines, Sanofi-Aventis, Mitsubishi Pharma, OPI and others. Slide 12 Why choose Femina? Line preformance No 1 brand in Israel Femina is the leading line in Israel for intimate wash, before Liginia, care-free The most recommended brand by Gynecologists in Israel 48% of the gynecologists in Israel, that recommends on intimate wash, recommends on Femina. Femina market share in the intimate wash Category 42% !!. International Market penetration Since Last year (2008) : 7 distribution contracts for international markets. (USA/Canada, Australia, Singapore, Taiwan, Romania, S. Africa, Cyprus) Slide 13 Recommended Intimate wash by Gynecologists In Israel About half of the gynecologists recommending Femina (17% of all ) N=35 Slide 14 Why choose Femina? Line Advantages Comprehensive solution for women intimate wash needs : Contains 7 preparations covering women needs in all aspects: All ages Different times in woman life.( pregnancy, period, menopausal) Daily use and special use ( usual day routine, traveling, intercourse, irritation.. etc Friendly Formulation: Free of Parabens Free of SLS & SLES Slide 15 Why choose Femina? Line Advantages 3.5 PH level formulation Help maintain acidic pH; contains lactic acid combined with its special formulation developed for specific womens needs encourage the natural vaginal acidity & promote the body's natural microbial balance Calm the vaginal discharge symptoms; Help women to avoid reappearance of vaginal discharge Live Brand : Due to the fact it is a strategic field of CTS, the line is covered by continues R&D support and marketing support by its brand managers Future developments under evaluation: ECOCERT formulations, Teenage version, intimate deodorant, calming cream for the intimate area. Slide 16 Femina liquid soaps contains Lactic Acid Lactic Acid: Restores the vaginal pH to normal values (4,5) Help the growth of natural flora Decrease the number of pathological microorganism Long lasting antibacterial action, as it maintains the natural flora and normal pH Slide 17 Femina The leading intimate wash brand in Israel Feminine Intimate Hygiene Slide 18 Femina Classic Liquid Soap For Intimate External Vaginal Cleansing Slide 19 Scientifically formulated to promote the body's natural vaginal balance Contains Lactic Acid to promote the natural vaginal acidic pH balance 3.5 PH level formulation Contains Tree Tea Oil, one of natures essential oils well known for its natural mild antiseptic properties which helps promote the body's natural microbial balance Cleansing and refreshing Suitable for women of all ages For daily use Free of Parabens Free of SLS & SLES Hypo-Allergenic Femina Classic Slide 20 What is Tea Tree Oil? Botanical Name: Melaleuca Alternifolia Tea tree has a long history of traditional use: Australian aboriginals used tea tree leaves for healing skin cuts, burns, and infections by crushing the leaves and applying them to the affected area Tea tree oil contains constituents called terpenoids, which have been found to have antiseptic and antifungal activity. Slide 21 Use of tea-tree oil in Trichomonal Vaginitis In June 1962 an American report was published in obstetrics and Gynecology on the use of tea-tree oil in trichomonal vaginitis. The study comprised 130 women, including ninety-six cases of trichomonal vaginitis, and also several cases of thrush and cervicitis. As controls the author treated fifty other cases with standard antitrichomonal suppositories. E. Pena, 'Melaleuca alternifolia Oil: its use for Trichomonal Vaginitis and Other Vaginal Infections', Obstetrics and Gynecology, vol. 19 (6) 1962. pp. 793-5. Slide 22 Tea-tree oil & Candida Albicans For this study tea-tree oil was made into pessaries for insertion into the vagina once every night. After thirty days the twenty-seven patients were examined, and twenty-three showed a complete cure with no further discharge or burning. The other four showed a moderate improvement. P. Belaiche, 'Germicidal Properties of the Essential Oil of Melaleuca alternifolia Related to Urinary Infections and Chronic Ideopathic Colibaccillus', ibid, pp. 9-11 Slide 23 Antimicrobial Activity This review summarizes recent developments of the antimicrobial and anti-inflammatory activities of the oil and its components, as well as clinical efficacy. Carson CF. Clin Microbiol Rev. 2006 Jan;19(1):50-62 Slide 24 Antifungal activity Studies conclusions: The majority of the organisms were sensitive to the essential oil, with TTO (Tea Tree Oil) and terpinen-4-olo being the most active oils showing antifungal activity at minimum inhibitory concentration values lower than other drugs. SIGNIFICANCE AND IMPACT OF THE STUDY: This study provides a sample large enough to determine the antifungal properties of TTO and terpinen-4-olo and suggests further studies for a possible therapeutic use. Oliva B. Lett Appl Microbiol. 2003;37(2):185-7 Slide 25 Femina Therapy Liquid Soap Enriched with Sea Buckthorn for intimate external vaginal cleansing Slide 26 Enriched with Sea Buckthorn oil, which is well known for its soothing and healing components to prevent over drying and irritation For women of all ages 3.5 PH level formulation For daily use Free of Parabens Free of SLS & SLES Femina Therapy Slide 27 Sea Buckthorn Sea buckthorn contains different kinds of nutrients and bioactive substances such as vitamins, carotenoids, flavonoids, polyunsaturated fatty acids, free amino acids The clinical trials and scientific studies during the 20th century confirmed the medicinal values of sea buckthorn. Slide 28 Slide 29 Urogenital Mucous and Sea Buckthorn Slide 30 Slide 31 Femina Plus Liquid Soap Enhanced with moisturizing for intimate external vaginal cleansing Slide 32 Enriched with a Vitamin B3 moisturizer to help prevent vaginal dryness and irritation Specially recommended for women suffering from vaginal dryness and for menopausal women 3.5 PH level formulation For daily use Free of Parabens Free of SLS & SLES Hypo-Allergenic Femina Plus Slide 33 Moisturizing & Anti Inflammatory effect of vitamin B3 Other names include: 3-pyridinecarboxamide, Nicamid, Nicotinamide, Nicosedine, Nicotinic Acid Amide, Nicotylamidum, and Vitamin PP Niacinamide has been used in skin care products, including moisturizers, anti-aging products Niacinamide has demonstrated anti- inflammatory actions which may be of benefit in patients with inflammatory skin conditions. Slide 34 Supportive literature Measuring the effects of topical moisturizers on changes in stratum corneum thickness, water gradients and hydration in vivo Crowther JM. Br J Dermatol. 2008 Sep;159(3):567-77. Epub 2008 Jul 4 Nicotinamide - biologic actions of an emerging cosmetic ingredient Otte N. Int J Cosmet Sci. 2005 Oct;27(5):255-61 Nicotinic acid/niacinamide and the skin Gehring W. J Cosmet Dermatol. 2004 Apr;3(2):88-93. Slide 35 Femina Sensitive Liquid Soap For intimate external vaginal cleansing Slide 36 Femina Sensitive Enriched with Aloe Vera well known for its soothing, moisturizing and cooling properties for relieving skin discomfort Recommended for use during pregnancy, after childbirth, during menstruation (vaginal sensitivity), and after swimming in pool/sea etc. 3.5 PH level formulation For daily use Free of Parabens Free of SLS & SLES Hypo-Allergenic Sensitivity te