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  • Accelerate the Growth of

    Women Entrepreneurship

    in Indonesia

  • To empower women to become economically

    independent and attain greater prosperity by

    embracing entrepreneurial activities

    femina MISSION

    To empower our communities,

    modern Indonesian women

    femina Women Entrepreneurship MISSION

  • 50.000.000 National Entrepreneurs

    39 Million Women Entrepreneurs

    98.9% Micro Entrepreneurs

    Women in Business

    Source: BPS-Statistics Indonesia

  • 80%

    20% Homemakers

    + + 65%

    13%

    In 2010, 13 from 100 femina readers are entrepreneurs

    Source: AC NIELSEN, MEDIA INDEX

    78% Working Women

    Entrepreneurs

    Employees

    * 2%: College Students

  • FEMINA WOMEN ENTREPRENEURS COMMUNITY

    ACTIVE PARTICIPANTS

    6.293

    ONLINE COMMUNITY

    2.766

    FEMINA GROUP ENTREPRENEURS COMMUNITIES

    (Other Magazines)

    4.337

    TOTAL 13.396

  • Reached out & Engaged with over 12,000 women around Indonesia

    Inspired over 22,5 million people through print and electronic media

    Pekanbaru

    Palembang

    Jakarta

    Bandung Yogyakarta

    Solo Surabaya

    Banjarmasin

    Bali

    Makassar

    Manado

    Balikpapan

    Medan

  • 7 7

    MICRO ENTERPRISE

    SMALL

    ENTREPRISE

    MEDIUM

    ENTERPRISE

    BIG

    ENTERPRISE

    femina Women Entrepreneurship Business Scale 2010-2011

    Source : Small-Medium Enterprises data, femina Women Entrepreneurship Seminar and Workshop in 12

    cities, 2010/11

    REV : > 50 Billion/Year

    REV : 1 - 50 Billion/Year

    REV : 0.2 - 1 Billion/Year

    REV : 0.2 Billion/Year

  • 8

    7% femina Women Entrepreneurs are able to EXPORT their goods

    8

    femina Women Entrepreneurship Most Popular Business Sector 2010/11

    Source : Small-Medium Enterprises data, femina Women Entrepreneurship Seminar and Workshop in 12 cities, 2010/11

  • 9

    Challenges Women Entrepreneur

    Lack in business knowhow

    Lack of network between UKM entrepreneurs

    Lack of support from entrepreneurs and environment, including families

    Access to funding

    Research Questionnaire Wanita Wirausaha 2010

    9 wanita wirausaha femina

  • ENTREPRENEURSHIP SEMINAR

    ENTREPRENEURSHIP

    WORKSHOP

    WOMEN ENTREPRENEURSHIP

    COMPETITION

    POWER LUNCH/LEADERSHIP SESSION

    BAZAAR/EXHIBITION

    ONLINE COMMUNITY

    www.wanitawirausaha.femina.co.id

    FEMINA AWARD @INACRAFT

    Entrepreneurial

    Winning

    Women

    Program

    Continuous education &

    sharing session around Indonesia

  • 360O Education Process

    Promotion on Magazine Coverage on Magazine

    Online:

    - Website

    - Social Media

    Off Air Activation

    - Workshop

    - Seminar

    - Competitions

    - Bazaar

    - Power Lunch

    - Femina Award @ Inacraft

  • SEMINAR YOGYAKARTA

    SEMINAR MAKASSAR

    Announcement and Collection of Finalists for Women Entrepreneurship 2012 Award

    Judging Announcement

    SEP NOP DES JAN FEB

    TIMELINE 2011/2012 MAR

    SEMINAR JAKARTA

    APR

    EDITORIAL : RUBRIK TETAP INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC

    Women Entrepreneurship

    Booklet

    SEMINAR BALI

    12

    ONLINE: RUBRIK TETAP INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC

    FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA

    OKT MEI

    FESTIVAL / BAZAAR JAKARTA

    SEMINAR MEDAN /

    PALEMBANG

    SEMINAR BALIKPAPAN

    SEMINAR SURABAYA

    Awarding

    wanita wirausaha femina

    Celebration Closing for the Year

    Women Entrepreneurship

    Booklet

    Women Entrepreneurship

    Booklet

  • Our Partners & Collaborators

    Pasar Tanah Abang Blok A WTC MANGGA DUA Local Entrepreneurship Organizations Local Women

    Organizations Local Printed & Electronic Media

  • 2010 Award Recipients

    14 wanita wirausaha femina

  • PEMENANG I

    RAKHMA SINSERIA

    COFFEE TOFFEE (Kedai Kopi)

    15 wanita wirausaha femina

  • PEMENANG II

    CHRYSANSIA CHITRA

    CHEFs KITCHEN (Roti Khas Eropa)

    16 wanita wirausaha femina

  • PEMENANG III

    DINAR SANTOSO

    SIMPLY IDEA (Bedding untuk Anak)

    17 wanita wirausaha femina

  • PEMENANG PENGHARGAAN I

    INTAN ANGGRAENI

    DREAM FLAVOURS (EO Pesta Anak)

    18 wanita wirausaha femina

  • PEMENANG PENGHARGAAN II

    NI MADE SUTHARI DEWI

    KARUSELKID (Busana Anak)

    19 wanita wirausaha femina

  • PEMENANG PENGHARGAAN III

    OKTAVIA ERDYAN

    TERRANT BOOKS (Penerbit Novel Remaja)

    20 wanita wirausaha femina

  • PEMENANG KATEGORI KHUSUS SOCIAL ENTREPRENEUR

    HANEDA ANANTA &

    ENDAH STUTJIHATI

    CAREMOMMIES (Sulam Perca)

    21 wanita wirausaha femina

  • PEMENANG KATEGORI KHUSUS GREEN ENTREPRENEUR

    IRENE HOLLIE

    IRENE RECYCLINDO

    (Daur Ulang Sampah)

    22 wanita wirausaha femina

  • PEMENANG KATEGORI KHUSUS PEMANFAATAN POTENSI LOKAL

    MYRNA MUNADI

    TAQILLA (Tas Laptop/Netbook)

    23 wanita wirausaha femina