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Accelerate the Growth of
Women Entrepreneurship
in Indonesia
To empower women to become economically
independent and attain greater prosperity by
embracing entrepreneurial activities
femina MISSION
To empower our communities,
modern Indonesian women
femina Women Entrepreneurship MISSION
50.000.000 National Entrepreneurs
39 Million Women Entrepreneurs
98.9% Micro Entrepreneurs
Women in Business
Source: BPS-Statistics Indonesia
80%
20% Homemakers
+ + 65%
13%
In 2010, 13 from 100 femina readers are entrepreneurs
Source: AC NIELSEN, MEDIA INDEX
78% Working Women
Entrepreneurs
Employees
* 2%: College Students
FEMINA WOMEN ENTREPRENEURS COMMUNITY
ACTIVE PARTICIPANTS
6.293
ONLINE COMMUNITY
2.766
FEMINA GROUP ENTREPRENEURS COMMUNITIES
(Other Magazines)
4.337
TOTAL 13.396
Reached out & Engaged with over 12,000 women around Indonesia
Inspired over 22,5 million people through print
and electronic media
Pekanbaru
Palembang
Jakarta
Bandung Yogyakarta
Solo Surabaya
Banjarmasin
Bali
Makassar
Manado
Balikpapan
Medan
7 7
MICRO ENTERPRISE
SMALL
ENTREPRISE
MEDIUM
ENTERPRISE
BIG
ENTERPRISE
femina Women Entrepreneurship Business Scale 2010-2011
Source : Small-Medium Enterprises data, femina Women Entrepreneurship Seminar and Workshop in 12
cities, 2010/11
REV : > 50 Billion/Year
REV : 1 - 50 Billion/Year
REV : 0.2 - 1 Billion/Year
REV : ≤ 0.2 Billion/Year
8
7% femina Women Entrepreneurs are able to EXPORT their goods
8
femina Women Entrepreneurship Most Popular Business Sector 2010/11
Source : Small-Medium Enterprises data, femina Women Entrepreneurship Seminar and Workshop in 12 cities, 2010/11
9
Challenges Women Entrepreneur
• Lack in business knowhow
• Lack of network between UKM entrepreneurs
• Lack of support from entrepreneurs and environment, including families
• Access to funding
Research Questionnaire Wanita Wirausaha 2010
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ENTREPRENEURSHIP SEMINAR
ENTREPRENEURSHIP
WORKSHOP
WOMEN ENTREPRENEURSHIP
COMPETITION
POWER LUNCH/LEADERSHIP SESSION
BAZAAR/EXHIBITION
ONLINE COMMUNITY
www.wanitawirausaha.femina.co.id
FEMINA AWARD @INACRAFT
Entrepreneurial
Winning
Women
Program
Continuous education &
sharing session around Indonesia
360O Education Process
Promotion on Magazine Coverage on Magazine
Online:
- Website
- Social Media
Off Air Activation
- Workshop
- Seminar
- Competitions
- Bazaar
- Power Lunch
- Femina Award @ Inacraft
SEMINAR YOGYAKARTA
SEMINAR MAKASSAR
Announcement and Collection of Finalists for Women Entrepreneurship 2012 Award
Judging Announcement
SEP NOP DES JAN FEB
TIMELINE 2011/2012 MAR
SEMINAR JAKARTA
APR
EDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
Women Entrepreneurship
Booklet
SEMINAR BALI
12
ONLINE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA
OKT MEI
FESTIVAL / BAZAAR JAKARTA
SEMINAR MEDAN /
PALEMBANG
SEMINAR BALIKPAPAN
SEMINAR SURABAYA
Awarding
wanita wirausaha femina
Celebration Closing for the Year
Women Entrepreneurship
Booklet
Women Entrepreneurship
Booklet
Our Partners & Collaborators
Pasar Tanah Abang Blok A ◦ WTC MANGGA DUA
Local Entrepreneurship Organizations ◦ Local Women
Organizations ◦ Local Printed & Electronic Media
2010 Award Recipients
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PEMENANG I
RAKHMA SINSERIA
COFFEE TOFFEE (Kedai Kopi)
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PEMENANG II
CHRYSANSIA CHITRA
CHEF’s KITCHEN (Roti Khas Eropa)
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PEMENANG III
DINAR SANTOSO
SIMPLY IDEA (Bedding untuk Anak)
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PEMENANG PENGHARGAAN I
INTAN ANGGRAENI
DREAM FLAVOURS (EO Pesta Anak)
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PEMENANG PENGHARGAAN II
NI MADE SUTHARI DEWI
KARUSELKID (Busana Anak)
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PEMENANG PENGHARGAAN III
OKTAVIA ERDYAN
TERRANT BOOKS (Penerbit Novel Remaja)
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PEMENANG KATEGORI KHUSUS SOCIAL ENTREPRENEUR
HANEDA ANANTA &
ENDAH STUTJIHATI
CAREMOMMIES (Sulam Perca)
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PEMENANG KATEGORI KHUSUS GREEN ENTREPRENEUR
IRENE HOLLIE
IRENE RECYCLINDO
(Daur Ulang Sampah)
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PEMENANG KATEGORI KHUSUS PEMANFAATAN POTENSI LOKAL
MYRNA MUNADI
TAQILLA (Tas Laptop/Netbook)
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