Fashion Research

Michael Dominy

GQ Magazine

The front cover is very bold, it uses block capitals and varies in font.

An image is used to cover the whole page, which text is then layered over or under.

The “GQ” logo and sub headings are all in bold yellow text, this makes them the more noticeable parts of the front page.

The colour scheme used is yellow and white. These stand out on the page and create a clean finish to the magazine.

GQ OnlineGQ is a very sophisticated online experience, it includes a lot of images from brands and celebrities. It focuses on what they are wearing and goes in to detail on how you can re create it. Lots of brands like to advertise on the website, for example “Burberry” was advertising on Tuesday, this included a link to the “Burberry” U.K site where you could purchase their clothing. The website also advertises their own magazine, they have a sort of kicker which says “Subscribe Now” with a preview of this months issue. The colour scheme throughout the website is white on black, the background are images of models and then the main page is white with all the accessible links.

Men’s Health Magazine

This magazine cover is very busy, there are lots of headings and sub headings.

The image in the center is surrounded by black text, this works well because the white background contrasts the text.

The masthead stands bold at the top of the page in red, while the picture slightly covers up a letter.

The colour scheme on this cover is black on white, with yellow highlighted sub headings.

Men’s HealthThis webpage is very basic, its main purpose is advertising their magazine subscription. In every corner of the page there is a place to subscribe, they try to entice the audience by introducing offers. The colour scheme is very plain, white and grey are predominant but the logo, and issues samples at the top of the page add some colour. In contrast to the other magazine there are few images, again they concentrate on advertising their subscriptions and their “Free Exclusive Guides.” Only one font is used on the page, this creates a consistency throughout the whole website and makes it slightly more professional. Overall its very basic, and is not one of the high graphic websites.

Esquire Magazine

This page is completely different to the last two, the picture is the focal point of the whole magazine cover.

The last magazine only covered up part of the masthead, whereas this image is covering the center of the title.

There is a very little text on the page, which is a complete contrast to all the other magazines.

The colour scheme is very metallic, and uses silver, greys and gold's.

Esquire MagazineEsquire magazine uses a lot of white, the background is plain which provides a clean background for images and text. There are lots of categories like “Style and Grooming” and “Food and Drink” unlike Men's Health magazine which uses it for advertising its subscription. The font on the logo is very unique and would only really work for the logo as it can be quite difficult to read, instead they have used a thick black font which works well with the white/grey background. The page is covered with one very large image and two separate images from the current magazine issue, this is similar to other style websites which heavily rely on visual aides to sell products. Finally unlike GQ Magazine it doesn't’t have to many links to external webpages, these tend to be advertising or pages which sell the product you are looking at.

MFM Magazine

This is another basic page with very little text.

The main focal point is the image, the masthead and text just balance on the outside.

The colour throughout is black and white, with a silver gradient going to the left.

The overall effect makes it look quite old fashioned, but the style of font makes you think otherwise.

MFM MagazineThis website doesn't’t focus on one style, it ranges in its styles to cover a larger market. The background is a white and grey gradient, it keeps it simple and fresh looking whilst making images and text stand out. Because it’s a men's magazine there is a variety of models, usually they focus on the men's clothing because it’s a men's magazine but include female models as well. The images on the homepage reflect the style the website is going for, however they do change. They also act as links to other websites but also provide a visual aide for people vising the site, below is a list of websites like “Topman”, “Burton” and other high-street stores.