androgyny & fashion research presentation

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Androgyny X Fashion CCS Group Presentation FMT3A 2011 Katherina, Azalea, Atiqah, Priya, Jia En, Teresa & Yao Qiong (Bini)

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Group Project on Androgyny & Fashion Members names on Cover Research and Proposal for an Androgyny & Fashion exhibition Cultural and Contextual Studies Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts

TRANSCRIPT

Page 1: Androgyny & Fashion Research Presentation

Androgyny X

Fashion

CCS Group Presentation FMT3A 2011

Katherina, Azalea, Atiqah, Priya, Jia En, Teresa & Yao Qiong (Bini)

Page 2: Androgyny & Fashion Research Presentation

Contents

Concept - 150 Write up

Target Audience

Rationale for Museum choice

Gallery Space

Definition of Androgyny

Brief History of Androgyny

Androgyny in other cultures

Selection and Rationale of Designers and their iconic designs

Interactive Booths

Conclusion

Page 3: Androgyny & Fashion Research Presentation

Exhibition Entrance - Androgyny symbol sculpture

Page 4: Androgyny & Fashion Research Presentation

Androgyny - THe World In Between

“Androgyny is not trying to manage the relationship between the opposites; it is simply flowing between them."

- June Singer

“I see fashion as a proclamation or manifestation of identity, so, as long as identities are important, fashion will continue to be important. The link between fashion and identity begins to get real interesting, in the case of people who don't fall clearly into a culturally-recognized identity.”

- Kate Bornstein

Androygny – The world in between” exhibition acknowledges the influence and importance of Androgyny and its influence in fashion. Androgyny has been a common thread in fashion for decades; many designers go into gender-bending collection even though they primarily focus on designing for a certain culturally recognized gender. Reason includes public fascination with the notion of Androgyny, as it is often a taboo in Western culture despite it being a gender-neutral word.

Iconic androgynous designs are taken from the works of acclaimed designers including Yves Saint Laurent, Jean Paul Gaultier, Rad Hourani, Ann Demeulemeester, Comme Des Garcon & John Galliano.

The exhibition is broadly categorized into Androgynous Womenswear, Unisex-wear and Mens-wear respectively. The exhibition aims to educate the public of the influence of Androgyny in Fashion and increase awareness of the works of the designers. Enter, discover and enjoy the creative and fascinating collaboration of Androgyny and Fashion.

Page 5: Androgyny & Fashion Research Presentation

TARGET AUDIENCE

Ages 18 and above

Mature and open-mindedStudents who are keen in the arts and

fashion, gender studies, psychology, literature,

music, drama and theatre. Anybody and everybody is in interested in

this topic

Page 6: Androgyny & Fashion Research Presentation

Why National Musuem

Modern facilities, popular with visitors. Galleries adopt cutting-edge and

varied ways of presenting history and culture.Redefines the conventional museum

experience.Located in the arts and education hub in

Stamford Road.

Page 7: Androgyny & Fashion Research Presentation

GALLERY SPACE

Page 8: Androgyny & Fashion Research Presentation

GALLERY SPACE

Female Male

Unisex

Entrance/Exit

Curtain

Wall Color

Frosted Glass

Page 9: Androgyny & Fashion Research Presentation

Male

Unisex

Photo booth

Live booth

Mannequins

ANDROGYNY

ANDROGYNY Sculpture

GALLERY SPACE

Female

Page 10: Androgyny & Fashion Research Presentation

Male

Unisex

Photo booth

Live booth

Mannequins

ANDROGYNY

ANDROGYNY Sculpture

GALLERY SPACE - Fittings

Female

Grey Drape Curtains

Page 11: Androgyny & Fashion Research Presentation

Male

Unisex

Photo booth

Live booth

Mannequins

ANDROGYNY

ANDROGYNY Sculpture

GALLERY SPACE - Fittings

Female

Frosted-Glass Panels

Page 12: Androgyny & Fashion Research Presentation

Examples of Runway Videos (Images)

Unisex

Mens wearWomens wear

Page 13: Androgyny & Fashion Research Presentation

Male

Unisex

Photo booth

Live booth

Mannequins

ANDROGYNY

ANDROGYNY Sculpture

GALLERY SPACE - Fittings

Female

Hanging & Revolving

Mannequins

Label Stands

Page 14: Androgyny & Fashion Research Presentation

Defining Androgyny

As to the sexual orientation, an androgynous person can be heterosexual, homosexual or bisexual.

Androgynous traits are those that either have no gender value, or have some aspects generally attributed to the opposite gender.

1. Physical (intersexual) - born with both male and female genitals;

2. Psychological, combining both masculinity and femininity as traits of a unified gender that defies social roles and psychological attributes.

2 Definitions

Gender Neutral

Gender Symbols

Agyness Deyn

Page 15: Androgyny & Fashion Research Presentation

Brief History of Androgyny

During the ‘counter-culture’ revolution in the 1960’s, music and fashion industries inspired a trend towards self-exploration emphasizing individual freedom and self-realization.

The women’s liberation movement of the 1970’s refuted the idea that women were naturally passive, emotional, and weaker than men.

Men and women alike could dress freely as they liked, disregarding social norms and culturally recognized gender roles.

Rolling Stones in 1960s

Hippies in 1960s

Punks in 1960s

Women’s Liberation in 1970s

Page 16: Androgyny & Fashion Research Presentation

Brief History of Androgyny

In the 1980s, androgynous musicians - Boy George, David Bowie - made headlines as they captured the world's fascination with sexual ambiguity.

Ziggy Stardust(David Bowie)

Boy George

Andrej Pejic

Jo Calderone (Lady Gaga)

Androgyny is just as prevalent, if not more extreme in today’s music and fashion.

As seen by Lady Gaga as Jo Calderone, Androynous model Andrej Pejic and Designer Marc Jacobs.

Marc Jacobs

Page 17: Androgyny & Fashion Research Presentation

ANDROGYNOUS FASHION IN OTHER CULTURES

Japanese

AfricaIndian

Japanese Ethic Costumes

Japanese Ethic CostumesJapanese Ethic Costumes

Ancient Greece

Page 18: Androgyny & Fashion Research Presentation
Page 19: Androgyny & Fashion Research Presentation

Yves Saint Laurent

Acclaimed French fashion designer August 1, 1936 – June 1, 2008

Astonishing versatility. In the 1960s he clothed women in blazers, pin-striped trouser suits

and smoking jackets, and took risks by turning the workaday parka, the trench

coat and the pea coat into haute couture. In the 1970s he dreamed up ethnic prints

and put shoulder-padding back into jackets.

Page 20: Androgyny & Fashion Research Presentation

Yves Saint Laurent

Description: Le Smoking tuxedo suit Year: 1966

Collection: Autumn Winter

First of its kind to gain attention in the fashion world and in popular culture

It pioneered long, minimalist, androgynous styles

Page 21: Androgyny & Fashion Research Presentation

Jean Paul Gaultier

French Fashion Designer born 24 April 1952

Inspired by none other than Walt Disney and the fantastic fairy tales he created.

Gaultier's following collections have been based on street wear, focusing on popular culture, whereas others, particularly his Haute Couture collections, are very formal yet at the same time unusual and

playful.

Page 22: Androgyny & Fashion Research Presentation

Jean Paul GaultierDescription:Year: 2007

Collection: Fall Winter

Description:Year: 2007

Collection: Fall Winter

Page 23: Androgyny & Fashion Research Presentation
Page 24: Androgyny & Fashion Research Presentation

Canadian Fashion designer born in June 15, 1982

Rad Hourani ‘RAD by Rad Hourani’

Focus on styles and silhouettes of the same unisex signature look offered in different

materials Casual transformable fit

Conceptual direction is that all of his products are specifically designed to be unisex

RAD HOURANI

Page 25: Androgyny & Fashion Research Presentation

Rad HouraniDescription: Rad Hourani Unisex short

trench and unisex combo signature leggingYear: 2010

Collection: Fall/Winter Ready-to-Wear

Description: Rad Hourani Unisex transformable wrap jacket and signature

leggingsYear: 2010

Collection: Fall/Winter Ready-to-Wear

Page 26: Androgyny & Fashion Research Presentation

Waregem, Belgium designer born in December

29, 1959 Eponymous label ‘Ann Demeulemeester’

Pays close attention to detail and use of cutting-edge techniques and materials Distinctive and recognizable

Draws influence from gothic, punk, and Japanese styles

ANN DEMEULEMEESTER

Page 27: Androgyny & Fashion Research Presentation

Ann DemeulemeesterDescription: Black satin vest and straight

cut pantsYear: 2010

Collection: Spring/Summer Ready-to-Wear

Description: Light weight wool blazer and leatherette pants

Year: 2010 Collection: Spring/Summer Ready-to-

Wear

Page 28: Androgyny & Fashion Research Presentation
Page 29: Androgyny & Fashion Research Presentation

John Galliano

British fashion designer born 28 November 1960. He was head designer of French haute couture houses Givenchy and Christian Dior. He also his

own eponymous label.

Very experimental designer, known to mix themes and exotic cultures in his dramatic designs and

throw parties for his runway.

Very loud and daring menswear designs.

Page 30: Androgyny & Fashion Research Presentation

Description: John Galliano pink suspender belt and stockings.Year: 2009-2010

Collection: Men’s Fall/Winter 2009-2010

JOHN GALLIANO

Page 31: Androgyny & Fashion Research Presentation

John GallianoDescription: John Galliano pink suspender belt and stockings.

Year: 2009-2010Collection: Men’s Fall/Winter 2009-2010

Page 32: Androgyny & Fashion Research Presentation

Comme des Garcon(Rei Kawakubo)

Rei Kawakubo, founder and owner of Comme Des Garcons since 1969

コム・デ・ギャルソン (Komu de Gyaruson) in Japanese and French for “Like Boys”

This name signifies how the merchandise the company produces or uses a male-like theme and transforms it to female garments

Comme des Garcons specializes in anti-fashion, austere, sometimes deconstructed garments, sometimes

lacking a sleeve or other component.

This style refused to obey accepted notions of silhouette and bodyline to create dramatic and innovative designs: upside-down pockets, de-emphasized

shoulders and extra-long sleeves.

Page 33: Androgyny & Fashion Research Presentation

Comme des Garcon(Rei Kawakubo)

Description: Comme Des Garcons Striped shirt, embossed jacket, pleated skirt, petticoat

Year: 2009Collection: Homme Plus Spring Summer 2009

Page 34: Androgyny & Fashion Research Presentation

Men’s Skirt Trend - Korean Band BIG BANG COMME DES

GARCON(REI KAWAKUBO)

Page 35: Androgyny & Fashion Research Presentation
Page 36: Androgyny & Fashion Research Presentation

Digital Photo Booth

Print outs

INTERACTIVE BOOTHS

Facial Enhancements BoothProps & Figures Booth

Wigs & Hats

Digital Photo BoothDigital Photo Booth

Skirts & Tuxedos

Digital Photo Booth

Celebrity Wax Figures or Cut Outs

Page 37: Androgyny & Fashion Research Presentation

Conclusion

Page 38: Androgyny & Fashion Research Presentation

References

Write Up

http://www.goodreads.com/work/quotes/1176164

Definition

http://www.thefreedictionary.com/androgynous

History

http://uniorb.com/RCHECK/RAndrogyny.htm

Culture

http://www.ancientgreece.com/s/Clothing/

YSL

http://www.nytimes.com/2005/10/04/style/04iht-Rysl.html

http://www.telegraph.co.uk/news/obituaries/culture-obituaries/2063264/Obituary-Yves-Saint-Laurent.html

http://news.ninemsn.com.au/article.aspx?id=573020

http://en.wikipedia.org/wiki/Le_Smoking

JPG

http://www.style.com/fashionshows/review/F2007RTW-JPGAULTIhttp://viliflik.wordpress.com/2011/07/05/jean-paul-gaultier/http://en.wikipedia.org/wiki/Jean-Paul_Gaultierhttp://archive.frillr.com/?q=node/1518http://arttattler.com/designjeanpaulgaultier.html

RAD HOURANIhttp://journal.antonioli.eu/2011/04/androgynous-and-rad-hourani/

ANN DEMEULEMEESTERhttp://trendland.net/ann-demeulemeester-mens-ss-2010/

JOHN GALLIANOhttp://www.style.com/fashionshows/review/S2009MEN-JNGALLNOhttp://www.watoday.com.au/lifestyle/fashion/paris-redefines-trousers-20090403-9nyr.html

CDGhttp://www.infomat.com/whoswho/reikawakubo.htmlhttp://en.wikipedia.org/wiki/Comme_des_Gar%C3%A7onshttp://www.designboom.com/portrait/comme_bio.htmlhttp://www.trendhunter.com/trends/rei-kawakubohttp://www.mademan.com/mm/comme-des-garcons-quick-history.htmlhttp://www.gq.com/fashion-shows/complete/S2012MEN-CDGMENhttp://thefashionisto.com/comme-des-garcons-spring-2011-paris-fashion-week/http://www.stylisheve.com/comme-des-garcons-spring-2011-menswear-collection/http://www.trendhunter.com/trends/comme-des-garcons-spring-summer-2011

Page 39: Androgyny & Fashion Research Presentation

Image References

http://www.infashionmodels.com/wp-content/uploads/2011/08/1960s-Hippies-Fashion.jpg

http://kickshawproductions.com/blog/wp-content/uploads/2011/07/11.07.18-punk.jpg

http://1.bp.blogspot.com/_LYtPJwBD1ng/ScbNOkg2LoI/AAAAAAAARPE/F_UcktN9mQU/s400/rolling_stones_04.jpg

http://www.newyorker.com/images/2009/11/16/p465/091116_r19025_p465.jpg

http://referencemusic.com/wp-content/uploads/2010/08/ziggy_stardust.jpg

http://www.rubycanvas.com/blog/wp-content/uploads/2011/08/gaga-in-drag-2.jpg

http://2.bp.blogspot.com/-0p7nW3m_Mmw/TWLDdRVJkbI/AAAAAAAACMc/x1W9HiMjegk/s1600/andrej-pejic-by-armin-morbach2.jpg

http://diydilettante.files.wordpress.com/2011/03/john_galliano.jpg

http://www.style.com/fashionshows/complete/S2009MEN-JNGALLNO?viewall=true

http://www.fashionising.com/pictures/s--John-Galliano-Mens-AutumnFallWinter-20092010-2072-3.html