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Today’s trend is to be on Facebook. Everyone is there - from people to companies.It’s good, definitely. However, people often misunderstand facebook possibilities and capabilities which for some companies and businesses end up in a very deplorable result.Let me please share my decent knowledge and experience to be helpful for you.

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We use feet to walk, run or dance

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We use chair to sit

And kitchen to cook

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We use camera to record certain moments of life

And clothes to dress up

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Why? As everything has its purpose and better be used in a certain way. The same applies to facebook.Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with people. (WhatIs.com)

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Yes, facebook is great. Lots of people use it on a daily basis. Advertisers need to be in close contact with their consumers, talk to them in the name of their companies or brands, inform on updates and share news on their products or services and thus they use facebook too. However it does not mean that while opening facebook each and every person dream being communicated by brands, not by friends.

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It is very simple – facebook is for entertainment. People use it first of all to keep in touch with someone.

Any company may be on facebook talking to their potential consumers, updating them on news and novelties but any time consumers need to find information, they use search engines not facebook.

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Suppose you own Tour operating company. Being on facebook may earn you likes, comments and shares. Someone, wishing to travel may by chance run on your ad announcing tour to Italy and even buy it but it will happen only accidently. Vast majority of your potential clients will look for offers via search engines and definitely start comparing rates and offers from different tour operators’ sites. If you have only facebook page, they may never find your company and your proposals.

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Banks are active on facebook too, constantly sharing updates on achievements, new services or developments, but in case one needs mortgage, car loan or credit, one will use search engines to get maximum initial information from different banks’ sites and compare proposals. Having only facebook page will not help definitely.

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The same concerns Home Appliances. If one needs new teapot, saucepan or microwave, one will easily and quickly search for propositions via Google or Yandex and definitely not lose lot of time scrolling down your facebook page in hope to finally find needed goods and appliances.And so on…

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It may be a shocking discovery for you but nobody actually cares about specifically your product or service unless it really is unique and irreplaceable and only it can save somebody’s life. No one will sit in facebook and wait offerings from you. People pay attention to advertising only when they need product or service. They will not remember your ad till the end of their days just because you want or think so.

PM?

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So if you really do care about your business, make it easily searchable and findable. Create website – a proper one. Not to just own it, but a usable one.Remember, that people are looking information online, especially by way of mobile devices. Your business should be at their fingertips when they look in the search engines.Plus, websites increase customer trust. With a professional website, you will improve your overall impression to the public and gain a greater confidence of your consumers in your organization.Well, ask yourself, do you know two billion people? That is the number of worldwide internet usage.Websites help establish more customers. 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.

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Please remember – facebook is for fun and entertainment. Use it appropriately.Facebook is not a Website. They serve to settle different tasks.Use advertising possibilities in a smart way and make correct decisions for having a profitable business.

Thank you